Pharma Marketing Is Mid With "Black Wellness Marketer" Erica Hawthorne Out Of Patients With Matthew Zachary podcast

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Inhoud geleverd door Matthew Zachary and Matthew Zachary Worldwide. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Matthew Zachary and Matthew Zachary Worldwide of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

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Pharma Marketing is mid with "Black Wellness Marketer" Erica Hawthorne

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Inhoud geleverd door Matthew Zachary and Matthew Zachary Worldwide. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Matthew Zachary and Matthew Zachary Worldwide of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Erica Hawthorne identifies as a "People-Focused Marketer," has won several industry awards in digital media strategy as a badass "Black Wellness Marketer." I recently heard her speak at a Pharma conference, and she blew the doors of the place, stunning the audience with her no-BS perspective and forthright honesty. She basically tore a hole in space/time, and I had to get her on the program. She joins me in-studio to share her remarkable story, her take on how to "fix" the parts we can, why Pharma Marketing is horrible, and what the "Ultimate Rubix cube" of patient-centricity could be. Even better, Erica is an archetype GenXer, so we throw down the gauntlet on nostalgia, the nineties (which sucked), the eighties (which were awesome), and all the shenanigans you would expect from this show.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

… continue reading

378 afleveringen

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Pharma Marketing is mid with "Black Wellness Marketer" Erica Hawthorne

Out of Patients with Matthew Zachary

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published 8M ago

Delen

MP3•Thuis aflevering

Inhoud geleverd door Matthew Zachary and Matthew Zachary Worldwide. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Matthew Zachary and Matthew Zachary Worldwide of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Erica Hawthorne identifies as a "People-Focused Marketer," has won several industry awards in digital media strategy as a badass "Black Wellness Marketer." I recently heard her speak at a Pharma conference, and she blew the doors of the place, stunning the audience with her no-BS perspective and forthright honesty. She basically tore a hole in space/time, and I had to get her on the program. She joins me in-studio to share her remarkable story, her take on how to "fix" the parts we can, why Pharma Marketing is horrible, and what the "Ultimate Rubix cube" of patient-centricity could be. Even better, Erica is an archetype GenXer, so we throw down the gauntlet on nostalgia, the nineties (which sucked), the eighties (which were awesome), and all the shenanigans you would expect from this show.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

… continue reading

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