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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
Please scroll down for English, French, Dutch and German language. In English About QRM4.0 Customers expect fast delivery times and fully customized products. This forces SMEs to renew their production processes. Shortening lead times requires people-oriented process innovation ('Quick Response Manufacturing') and innovative digital technologies ('Industry 4.0'). This podcast series is supported by the Interreg V-A Euregio Meuse-Rhine program. The Interreg V-A Euregio Meuse-Rhine (EMR) progr ...
 
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KILROY TV

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KILROY tv is het videokanaal van KILROY. KILROY is een reisbureau voor jongeren, studenten en backpackers. Sit back, relax en geniet van meer dan 300 videoclips over backpacken, reizen, werken en studeren in het buitenland.
 
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show series
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season! In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-bas…
 
"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools? In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by adva…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they? In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth. Topics we dis…
 
What are the most important metrics to measure for e-commerce brands? In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies. Topics we discuss: Most important metrics to measure Why CLV matters Differences between industries and how this…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions? In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast. To…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them! In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics. Topics w…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming. In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, perso…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV). In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconv…
 
24FLOW geeft inzicht in uw productie, zodat u uw productiviteit kan maximaliseren. Het 24FLOW-operations platform is geïnspireerd op Lean- en QRM methodologieën. Het gesprek vindt plaats in het kantoor van 24FLOW dat is gevestigd in Gent, Belgie. Over Erik Dierinck Erik Dierinck is co-founder van 24FLOW.eu. Over Ronald Scheer Ronald is als Gespreks…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode. In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sa…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast. In this episode, Elias has a cha…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Have you -as a marketer- ever considered advertising on podcasts? How does that exactly work? That's what you'll learn in this podcast! In this episode, Elias has a chat with Mike Kadin, who is the founder and CEO of ReCircle, a podcast advertising platform.…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels. Topics we discuss: What are funnels (and what are they not)? What most people…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook. To…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Ifty Kerzner, the co-founder of Kisstera, the insurance marketing operating system. Topics we discuss: Why is insurance marketing different form other industries? Trends in insurance marketing The state of insurance mar…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility. Topics we discuss: Tips on which tools and channels to use as a…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author. Topics we discuss: Why is revenue marketing important? What is Sales Enablement and …
 
***For Dutch text: see below*** About Robert Peters Business owner with a wide range of experience in different sectors. Particularly interested in ICT in relation to commercial processes and manufacturing processes. Happy when I can help companies improve customer satisfaction, sell more, make work easier for their employees, do more work with the…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen t…
 
Show Notes Antoine neemt ons mee in de wereld van Swift development. Hij werkt momenteel voor WeTransfer, en heeft voorheen gewerkt aan de Buienradar, Videoland en andere bekende iOS apps. Leuk gesprek over Swift, persoonlijke ontwikkeling, mobile app development en met veel tips. Met hosts Bernard Kroes - LinkedIn Wouter Dijks - LinkedIn Twitter A…
 
***For English text: see below*** Over Godfried Kaanen Voorzitter Koninklijke Metaalunie, de werkgeversorganisatie voor kleine tot middelgrote bedrijven in de metaalindustrie in Nederland. Lid dagelijks bestuur/penningmeester Koninklijke Vereniging MKB-Nederland, die de belangen behartigt van 150.000 Nederlandse ondernemers. Gedreven ondernemer met…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform. The topics we discuss include: Possibilities of text messaging in your marketing mix (SMS, social messaging) Best practices for the…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs. Topics we discuss: Which referral programs work and which not How to promote referral programs How to measure results …
 
Show Notes Alweer het 3e seizoen. En dit keer beginnen we met een aflevering met bijna alle hosts. En om toch een soort van structuur aan te brengen, mag iedere host een onderwerp "meenemen" waar we het over gaan hebben en proberen we hier en daar een bruggetje te pakken.Verder een leuk nieuwtje, en iets waar je als vaste luisteraar onderdeel van w…
 
This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/ Topics we discuss: What is Club Martech? Why should you join? What's in it for you? How to join (for free) LinkedIn Elias: https://www.linkedin.com/in/eliascrum LinkedIn Mark: https://www.linkedin.com/in…
 
In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow. Topics we discuss: How to build your email list successfully Which lead magnets actually work? How to get people to subscribe by advertising What are acceptable costs per lead? LinkedIn Luke Charlton: https://www.linkedin.com/in/lu…
 
Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business. In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella. Topics we discuss: What services to offer and which not Inhouse vs. outsourcing How to productize services How to build a recurring revenue s…
 
Deze aflevering bespreken we best wel een bijzonder festival: het May Contain Hackers festival. En iets waarmee dit festival zich onderscheid van andere vergelijkbare festivals is de Badge: hardware bestaande uit onder meer een Espressif ESP32 Wrover-e WiFi module, een Raspberry pi RP2040 microcontroller, en een Lattice ICE40UP5K FPGA voor hardware…
 
Over Dennis Bosman Dennis Bosman is operationeel directeur bij SMC Nederland BV. Dennis begon al in 2004 zijn carrière bij SMC en werkte voor deze Japanse multinational ook enige jaren in het Verenigd Koninkrijk. Met zijn achtergrond als engineer is hij zowel mateloos geïnteresseerd in techniek als in communicatie en management. In deze podcast ver…
 
Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer. In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketer…
 
In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra shares trends that they have found in their benchmark (which can be found here). The 5 trends we discuss: Personalization Automation and AI Saying goodbye to open rates Mobile Accessibility Interactive emails …
 
In this episode, Elias has a chat with Yannick Veys, one of the co-founders and CMO of Hypefury, a Twitter growth tool. Topics we discuss: Tips on how to be successful on Twitter How to leverage your social media following and turn them into newsletter subscribers Examples of campaigns LinkedIn Yannick Veys: https://www.linkedin.com/in/yannickveys/…
 
In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in. In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics. Topics …
 
In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs. Topics we discuss: Why Digital Experiences can not only be offered by corporates but also by SMEs Examples of digital experiences offered by SMEs How to solve the proble…
 
Show Notes In deze aflevering gaan we het hebben over Observability. Een onderwerp waar onze gasten veel mee te maken mee hebben en hier vast wel iets over kunnen vertellen.Een van onze gasten is Vincent Lussenburg die werkt bij Backtrace I/O, bedrijf van SauceLabs uit Denver US! Hij werkt daar als Technical Product Manager.Onze andere gast is Jero…
 
In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses. Topics we discuss: A 5-step approach to start using AR and VR Use cases and examples Industries …
 
Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk. In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform. Topics we discuss: Examples of successful personalization Step-b…
 
Over Wim Verboven Business development manager Over Absolem Absolem heeft een unieke aanpak om op strategische basis de juiste engineers voor de juiste klus te vinden. Onze focus ligt op het vervullen van elke technische behoefte, of het nu een specifieke behoefte aan expertise is of projectsourcing met de juiste ingenieur voor de taak. Dag in dag …
 
What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere? In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid ball…
 
Over Rens Snoeijen Rens is Business Development Manager bij Yitch. Over Yitch! Yitch zorgt voor automatisering en digitalisering van productieprocessen door middel van advies, engineering, personeel en onderhoud. Over gespreksleider drs. Ronald Scheer Ronald Scheer is docent bij Fontys hogeschool voor Engineering in Eindhoven. Hij is verbonden aan …
 
In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast. Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones! Topics we discuss: How to create the best …
 
in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner! Topics we discuss: Differences between a Shopify and Magento webshop The i…
 
Over Roald Swerts Roald Swerts is business developer bij FIS Robotics in Genk. Daarnaast is Roald business developer voor oa Elektro/Smart automation bij SyntraPXL. Interesses/kennis energie, duurzaamheid, Smart industry/robotica/automatisatie 3Dprinting/laser systemen en kunstmatige intelligentie. Roald onderzoekt samen met de bedrijven die willen…
 
"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode. In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company. Topics we discuss: What is partner and affiliate marketing? Whe…
 
Over Anja Hoogmartens Anja is gepassioneerd door het verbinden van mensen. Sinds 2008 is zij actief in de engineeringmarkt en zoekt ze naar de juiste match tussen talent en klantennoden. Sinds 2018 zet ze als Service Delivery manager haar schouders mee onder Enginity en biedt oplossingen voor de talent-en technologievragen bij productiebedrijven. A…
 
In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince pe…
 
Les Partenaires Wallons et Véronique Dossogne de chez Sirris se retrouvent pour présenter leurs actions et leurs motivations dans le projet QRM 4.0.Door Véronique Dossogne, Sema Gorur , Laurence Janssen, Frederik Cambier, Gauthier Lausberg
 
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