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Beste Technology podcasts die we konden vinden (bijgewerkt Augustus 2020)
Beste Technology podcasts die we konden vinden
Bijgewerkt Augustus 2020
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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO's.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
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If you can automate it: let a system, computer, or process do it! But be human when it counts. This is the motto of Josh & Sam Ovett (father and son) from MobilePocketOffice.com. In this 35 minute interview, Elias talks about how to automate marketing processes and the tools needed for that. Sam and Josh share their entire stack and give some very …
 
The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a resul…
 
In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of Presscloud.co, a platform that helps you in reaching the right journalists in your industry. During the interview we discuss loads of topics, some of them include: Why PR is important in your marke…
 
Whether you like it or not, tradeshows will not be back anytime soon. Nor will other bigger In-Person events. But especially within B2B marketing, these events tend to be bottom-of-funnel or even closing-events that are basically non-replaceable. Or are they? As a B2B marketer, you need to be prepared for this. During this 40 minute interview with …
 
In this podcast episode we share with you how to organize a lead generation webinar that generates qualified leads in 7 steps. Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business,…
 
In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps: Formulate your national and international growth strategy based…
 
In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benef…
 
In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitment processes of companies with a digital marketing mindset. Recruitment marketing has a lot of similarities to B2B marketing. The right candidate should be in your recruitment funnel from the beginning in the a…
 
In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK. During the 50-minute interview, we talk about the following …
 
In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so o…
 
In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more: The 7 principles of StoryBrand The picture of success …
 
In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google. During …
 
In this episode, Elias and Mark have an interview with Ellen Bark. She is the co-founder of Collider and has an extensive background in FMCG with companies including Heineken and SaraLee. Collider finds the very best startups to invest in and scale, bring their innovative tech to corporates and ultimately deliver investor returns. Topics covered in…
 
In this episode, Mark has an interview with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion 'Nerd'. He has worked at Google for quite some time as UX Manager in the mobile optimization team. Topics covered in this podcast: How to optimize your mo…
 
In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. He is an authority in the field of branding. Jan-Benedict is a keynote speaker, author of Retail Disruptors, Global Brand Strategy, Brand Breakout, and Private Label Strategy. During the chat, we talk about the relationship betwee…
 
In this episode, Elias and Mark have a chat with 2 experts in email marketing: Frank Strzyzewski and Menno Worst. Frank is the CEO of Xqueue, a German email expert company with clients including Lufthansa and Bosch. XQueue is an Email Service Provider (ESP) and their product is called Maileon. We also have Menno Worst in the chat, he's responsible …
 
For many marketers, Search Engine Optimization (SEO) is a black box. Everyone knows they should be doing something to improve their search rankings but it's hard to find out what exactly. Steve Wiideman (President of Wiideman Consulting Group) has been in SEO since 1998 and is a true expert. He has worked for tons of companies on SEO matters, inclu…
 
When you're a small business owner, it can be hard to compete with the large players. Especially online. During this podcast, Elias and Mark have an interview with Ross Jenkins, owner at DigitalME.cc. The podcast covers the following important topics (and more) for small business owners: The basics in email marketing: where to start The importance …
 
Organizing a successful webinar is hard. After listening to this podcast, it won't be hard for you anymore! During this podcast, Elias and Mark have an interview with Daan Schmidt, CEO at Schmidt Communications. Daan has cracked the code on how to organize a successful webinar. We've all been there; spending tons of time on organizing a webinar and…
 
As marketers, we're not talking to customers as much as we used to. There's an empathy gap between companies and customers. During this podcast, Elias and Mark have an interview with Michelle Huff, the CMO at UserTesting. We discuss how to bridge this gap, using marketing technology. Michelle has led different marketing teams at companies including…
 
*This episode is in Dutch* In deze podcast heeft host Elias Crum (van Marketing Guys) een interview met Hans Molenaar. Hij is directeur van de Beeckestijn Business School: het opleidingsinstituut voor online marketing, online communicatie & customer management en combineert strategie, theorie en praktijkkennis in kortdurende, praktische opleidingen…
 
In this episode, Elias a chat with Jake Braly, VP of marketing at Highspot. Jake has an extensive background at both corporate companies and start-ups. During the 2 years that he's been VP of marketing at Highspot now, the company tripled in size, from around 95 to 300 employees. Highspot is hot in the marketing technology space at the moment. Why …
 
In this episode, Elias and Mark have a chat with Thomas Plocher. He's a fractional CMO at Marketri and originates from Germany but has lived in several parts of the US many years now. He shares his experiences on a topic that pops up very often: how can marketing prove its value? As almost 30% of the marketing budget is used for Martech (source: Ga…
 
In this episode, Elias and Mark discuss a hot topic: sales & marketing alignment. Many marketers and sales professionals talk about the alignment between the departments. What does this look like in practice? In this 30 minute podcast, we talk about the actual structure companies can use when marketing and sales are adopting a marketing automation …
 
Marketing automation is about delivering the right message, to the right people at the right time. In order to achieve this marketing utopia, you'll first need to create a solid foundation of your segmentation in your marketing automation platform like Hubspot, Act-On, Marketo, Salesforce Pardot or Net-Results. During this podcast we help you in cr…
 
Warning: this podcast is not for you! In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful insights on branding in this podcast. Emily and Justin share their beliefs in intrinsic branding. In the old world, marketing wa…
 
*This episode is in Dutch* In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Ivo Ouwerkerk. Hij is business coach voor tal van directeuren in het MKB en daarnaast schrijver. Dit doet hij vanuit zijn bedrijf: Bureau voor Anders Denken. In het gesprek gaat Ivo in op de rol die e-mailmarketing en L…
 
*This episode is in Dutch* In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Paul de Vries. Hij heeft dagelijks beroepsmatig te maken met verkopers en marketeers in de automotive. In het interview gaat Paul in op de samenwerking tussen marketing en sales binnen de automotive (automerken en hun d…
 
In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een discussie over de opzet van een chatbot voor het genereren van leads. Mark heeft de chatbot op marketingguys.nl opgezet en schreef hierover een blog, die vind je hier. In de podcast bespreken we de voordelen van het inzetten van een chatbot, de verschillen met…
 
In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with David Hirschfeld. David is an entrepreneur that has founded multiple companies. Currently, he's the CEO at both Tekyz and Anzu Medical. David has a long background in building global teams in software development. He shares his tips on marketing technology and we disc…
 
In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Louise Doorn. She is the founder of HelloMaaS, a start-up based out of Amsterdam that helps you build marketing teams on demand. Louise started her entrepreneurial journey about 18 months ago and shares her experiences with us. She explains which difficulties she enco…
 
In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Kenny Kilens. He is the Co-Founder of BarBend and managing partner at JAKK Media. Kenny has an inspiring story to tell: over a 2-year period he built the BarBend brand online from 200K to 2 Million visitors a month. Mainly through organic traffic! During the podcast, …
 
In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Mark Kilens. He is the VP of Content and Community at Drift and a former Hubspot VP. During the podcast Mark explains why Drift is so hot at the moment. Everybody is talking about conversational marketing and Drift is the key player in this area. The company is the fa…
 
-This episode is in Dutch- In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Irma Tetteroo, marketing manager bij PANAS. Zij is een jaar bezig met de inzet van marketing automation en vertelt in ruim een half uur hoe zij de reis is doorlopen en waar de learnings zijn. Panas maakt gebruik van Act…
 
In this episode, hosts Elias and Mark (both from Marketing Guys) have a 15 minute chat on how to select the right marketing automation platform for your organization. During the podcast we discuss the first step: find out how your vendor compares in the marketplace. To find this out we use 3 grids: Forrester Wave on Marketing Automation Gartner Mag…
 
In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Ali Riaz. He is on the board of Task Analytics, a marketing technology company from Norway in the conversion space. During the podcast Ali not only explains how data can help companies to boost conversions, he also shares insights in the start-up community in Norway. …
 
-This episode is in Dutch- In deze podcast heeft host Elias Crum (van Marketing Guys) een interview met Ruud Buijserd, co-founder van Klue. Ruud gaat in het interview in op het belang van personalisatie in de conversiegerichte marketing. Door middel van de juiste inzet van content op de website is het mogelijk om de bezoeker gericht te voorzien van…
 
In this episode, hosts Elias and Mark (both from Marketing Guys) have an interesting interview with the CEO at Net-Result marketing automation: Michael Ward. Also Henrik Becker, director of revenue at Net-Results joins the call. Net-Results claims to be the 1st choice of people buying marketing automation for the 2nd time. Why is that and what are …
 
In this episode of the marketing technology podcast hosts Elias Crum and Mark van Horik -both form Marketing Guys in The Netherlands- have an interview with Suvish Viswanathan, Head of Marketing- Europe at ZOHO Corporation. ZOHO is well known in the US and Asia for its CRM products but lesser known in Europe. Suvish explains the vision of ZOHO and …
 
Finding the right IT people can be a hard job these days. Marketing technology can make the difference here, as does a sophisticated approach. In this podcast, Elias Crum and Mark van Horik have an interview with Amir Bormand, founder and CEO at Elevano: a specialized technology recruitment company. Amir explains how marketing technology helps him …
 
For start-ups, the use of marketing technology can be challenging, especially because of the tight resources both moneywise and people-wise. Yves Neidlinger is the founder and CEO of Culinarylocal, the marketplace for food events in Atlanta, GA. Yves shares his experiences in building a start-up and using marketing technology. More info on Yves and…
 
In this episode, we have a chat with Nina Church, the VP of Marketing at Act-on software. Hosts Elias Crum and Mark van Horik talk with her about the stuff we can expect in the marketing automation field this year. Also, Nina explains how she uses marketing automation herself with her team at Act-On. How to reach out to Nina: LinkedIn Profile Compa…
 
This week Elias and Mark have a chat with the founder and CEO of Turtl: Nick Mason. Their mission is to make digital content more human-friendly – both for the creator and the reader. During the interview, we discuss the changing forms of content. From web pages to downloads like whitepapers and e-books: everything gets more and more personal, base…
 
Interview with Peter Bell, VP EMEA Marketing at Marketo. Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys) have a chat with Peter following Marketing Technology Day 2018. During the interview (Beyond Email Marketing) several topics are covered. Following items are discussed: How to get to Marketing Utopia …
 
In deze podcast bespreken Mark en Elias de volgende events: Terugblik op ons bezoek aan het Martech Festival in London, UK Vooruitblik op het bezoek aan de Internet Summit in Raleigh, North Carolina, US Lunch & Learn over marketing automation op 14/11 in Amersfoort Webinar over social advertising dat op 30/11 online plaatsvindt…
 
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