A selection of our favourite articles from The Spectator magazine, read aloud by their writers.
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The Paul Mort Talks Sh*t podcast was created August 13th 2020 after much request to meet the high demand that there was for guests to come and "shoot the sh*t". This laid-back, conversational approach to podcasting allows the authenticity and rawness of personal journeys through life, from both host and guests, to shine through and resonate with the masses.
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
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Are you an aspiring entrepreneur, a seasoned business owner, or want to keep your finger on the pulse of trends in business? We've got you covered! Subscribe to "Vendmae Brand Builders" on your favorite streaming platform(s) and gain incredible insight from entrepreneurs as they share their personal journeys, successes and challenges as well as candidly discuss strategies to achieve business excellence!
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1
Should We Ever Say "No"?
17:11
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department…
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1
The Complete Guide to Product Development ft. Michael Jeffries of Historian Threads I S2.Ep.5
53:19
53:19
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53:19
🤝Help us become the #1️⃣ podcast for ENTREPRENEURS‼️ SUBSCRIBE on YouTube and all streaming platforms, drop COMMENTS and LIKES, and FOLLOW us on your favorite social media platforms‼️ Thank you in advanced! YouTube: @Vendmae ( / @vendmae ) Instagram: @Vendmae ( / vendmae ) Streaming Platforms: @Vendmae Brand Builders Connect with Our Guest: Instagr…
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1
Gus Carter, Paul Wood, Jonathan Aitken, Laura Gascoigne and Flora Watkins
35:07
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35:07
This week: Gus Carter reports from Rotherham (01:10), Paul Wood asks whether anything can stop full-scale conflict in the Middle East (05:55), Jonathan Aitken takes us inside Nixon's resignation melodrama (16:55), Laura Gascoigne reviews Revealing Nature: The Art of Cedric Morris and Lett-Haines (26:08), and Flora Watkins reads her notes on ragwort…
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1
Is The Same Joke Funny Twice?
15:33
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaini…
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1
James Heale, Lara Prendergast, Patrick Marnham, Laura Gascoigne and Michael Simmons
32:03
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32:03
On this week’s Spectator Out Loud: James Heale interviews Woody Johnson, the former American Ambassador to the UK, about a possible second Trump term (1:19); Lara Prendergast reflects on the issue of smartphones for children and what lessons we could learn from Keir Starmer’s approach to privacy (6:35); reviewing Patrick Bishop’s book ‘Paris ’44: T…
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1
Stop it With the Facts, Please!
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands th…
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1
Showing Resilience by Creating Your Own Opportunities ft. Juliana Agbebaku-Naylor of Juju's Cajun Kitchen I S2.Ep.4
1:00:01
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🤝Help us become the #1️⃣ podcast for ENTREPRENEURS ‼️SUBSCRIBE on YouTube and all streaming platforms, drop COMMENTS and LIKES, and FOLLOW us on your favorite social media platforms‼️ Thank you in advanced! YouTube: @Vendmae (https://www.youtube.com/@Vendmae) Instagram: @Vendmae (https://www.instagram.com/vendmae/) Streaming Platforms: @Vendmae Bra…
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1
Damian Thompson, Paola Romero, Stuart Jeffries, Ysenda Maxtone Graham, and Nicholas Farrell
34:55
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34:55
On this week’s Spectator Out Loud: Damian Thompson argues that Papal succession plotting is a case of life mirroring art (1:26); Paola Romero reports on Venezuela’s mix of Evita and Thatcher, Maria Corina Machado, and her chances of bringing down Nicolas Maduro (11:39); reviewing Richard Overy’s book ‘Why war?’, Stuart Jeffries reflects that war ha…
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1
How Is Your Emotional Understanding? | Ian Baer
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technolog…
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1
Kate Andrews, Adam Frank, David Hempleman-Adams, Svitlana Morenets and Michael Beloff
39:28
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39:28
On this week’s Spectator Out Loud: Kate Andrews argues vice-presidential nominee J.D. Vance is more MAGA than Trump (1:27); Adam Frank explains how super-earths could help us understand what life might look like on another planet (5:15); David Hempleman-Adams recounts his attempt to cross the Atlantic on a hydrogen ballon (14:31); from Ukraine, Svi…
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1
Please Tell Me I'm Wrong
20:44
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities…
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1
James Heale, Svitlana Morenets, Philip Hensher, Francis Beckett and Rupert Christiansen
37:57
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37:57
On this week’s Spectator Out Loud: James Heale analyses the state of the Conservative leadership race (1:09); Svitlana Morenets reports from the site of the Kyiv children’s hospital bombed this week (5:56); Philip Hensher examines the ‘Cool Queer Life’ of Thom Gunn (12:13); Francis Beckett reviews ‘The Assault on the State’ arguing in favour of bur…
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1
The Importance of Firing Good Customers
20:05
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20:05
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …
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1
Freddy Gray, Angus Colwell, Matthew Parris, Flora Watkins and Rory Sutherland
29:46
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29:46
On this week’s Spectator Out Loud: after President Biden’s debate disaster, Freddy Gray profiles the one woman who could persuade him to step down, his wife Jill (1:05); Angus Colwell reports from Israel, where escalation of war seems a very real possibility (9:02); Matthew Parris attempts to reappraise the past 14 years of Conservative government …
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1
Are You Being Intentionally Inefficient?
16:46
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16:46
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…
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1
Building the Financial Framework of your Business ft. Dee Kariuki of Kwamboka I S2.Ep.3
56:42
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56:42
Join us for an enlightening conversation with Dee Kariuki, the visionary CEO of Kwamboka, as we explore the importance of laying a strong financial foundation for your business. In this episode of the Vendmae Brand Builders Podcast, Dee shares invaluable insights and practical strategies on how to build a robust financial framework that can propel …
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1
Katy Balls, Gavin Mortimer, Sean Thomas, Robert Colvile and Melissa Kite
30:47
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30:47
On this week’s Spectator Out Loud: Katy Balls reflects on the UK general election campaign and wonders how bad things could get for the Tories (1:02); Gavin Mortimer argues that France’s own election is between the ‘somewheres’ and the ‘anywheres’ (7:00); Sean Thomas searches for authentic travel in Colombia (13:16); after reviewing the books Great…
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1
The Future of SEO, Part IV: Capturing Video
22:44
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22:44
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…
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1
Matt Ridley, William Cook, Owen Matthews and Agnes Poirier
28:05
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28:05
On this week’s Spectator Out Loud: Matt Ridley argues that whoever you vote for, the blob wins (1:02); William Cook reads his Euros notebook from Germany (12:35); Owen Matthews reports on President Zelensky’s peace summit (16:21); and, reviewing Michael Peel’s new book ‘What everyone knows about Britain’, Agnes Poirier ponders if only Britain knew …
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1
The Future of SEO, Part III: Are We Back to Backlinking?
22:50
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22:50
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…
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1
How to Sell on Amazon ft. Donica White of Lipscript Cosmetics I Vendmae Brand Builders *S2.Ep.2
50:03
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Welcome to "Integrating Amazon into Your Business Strategy," the podcast that dives deep into leveraging Amazon's vast ecosystem to elevate your business. Join us for an insightful conversation with Donica White, the dynamic CEO of Lipscript Cosmetics. Donica shares her expertise and firsthand experiences on how to seamlessly incorporate Amazon int…
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1
Natasha Feroze, Robert Ades, Lucasta Miller, Sam McPhail, Toby Young and Catriona Olding
37:43
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37:43
On this week’s Spectator Out Loud: Natasha Feroze reports on the return of ex-Labour MP Keith Vaz (1:10); Robert Ades presents the case against sociology A-level (7:39); Lucasta Miller reviews Katherine Bucknell’s book, Christopher Isherwood Inside Out (15:24); Sam McPhail provides his notes on the lager Madri (23:16); Toby Young explains why he wi…
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1
The Future of SEO, Part II: Getting the Picture
22:22
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22:22
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…
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1
Max Jeffery, Melanie McDonagh, Matthew Parris, Iain MacGregor and Petronella Wyatt
28:05
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28:05
On this week’s Spectator Out Loud: Max Jeffery reports on the rise of luxury watch thefts in London (1:18); Melanie McDonagh discusses the collapse of religion in Scotland (5:51); reflecting on the longevity of Diane Abbott and what her selection row means for Labour, Matthew Parris argues that shrewd plans need faultless execution (10:44); Iain Ma…
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1
The Future of SEO, Part I: Technical (on-page) SEO
21:49
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…
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1
Vending Aesthetics ft. Rebecca Paul of BSBR I Vendmae Brand Builders *S2.Ep.1
30:58
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Join us for a conversation with Rebecca Paul, the CEO of Body Scrubs by Rebeca, as we explore the importance of vending aesthetics. Learn about the purpose of vending, its amazing benefits, and how mastering the art of vending can significantly boost your sales. Whether you're an experienced vendor or just beginning your journey, this episode is fi…
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1
Peter Parker, Wayne Hunt, Nicholas Lezard, Mark Mason and Nicholas Farrell
32:44
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32:44
On this week’s Spectator Out Loud: Peter Parker takes us through the history of guardsmen and homosexuality (1:12); Prof. Wayne Hunt explains what the Conservatives could learn from the 1993 Canadian election (9:10); Nicholas Lezard reflects on the diaries of Franz Kafka, on the eve of his centenary (16:06); Mark Mason provides his notes on Horse G…
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1
Quentin Letts, Owen Matthews, Michael Hann, Laura Gascoigne, and Michael Simmons
30:08
30:08
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30:08
On this week’s Spectator Out Loud: Quentin Letts takes us through his diary for the week (1:12); Owen Matthews details the shadow fleet helping Russia to evade sanctions (7:15); Michael Hann reports on the country music revival (15:05); Laura Gascoigne reviews exhibitions at the Tate Britain and at Studio Voltaire (21:20); and, Michael Simmons prov…
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1
Your Key to Career Advancement with Peggy Klaus
52:40
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52:40
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…
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1
Max Jeffery, David Shipley, Patrick Kidd, Cindy Yu, and Hugh Thomson
32:50
32:50
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32:50
On this week’s Spectator Out Loud: Max Jeffery interviews Afghan resistance leader Ahmad Massoud (1:13); former prisoner David Shipley ponders the power of restorative justice (8:23); Patrick Kidd argues that the Church should do more to encourage volunteers (14:15); Cindy Yu asks if the tiger mother is an endangered species (21:06); and, Hugh Thom…
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…
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1
Slavoj Zizek, Angus Colwell, Svitlana Morenets, Cindy Yu, and Philip Hensher
32:09
32:09
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32:09
On this week’s Spectator Out Loud: Philosopher Slavoj Zizek takes us through his diary including his Britney Spears Theory of Action (1:08); Angus Colwell reports from the front line of the pro-Palestinian student protests (8:09); Svitlana Morenets provides an update on what’s going on in Georgia, where tensions between pro-EU and pro-Russian facti…
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1
How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones
36:15
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36:15
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…
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1
Sean Thomas, Kara Kennedy, Philip Hensher, Damian Thompson and Toby Young
34:34
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34:34
On this week’s Spectator Out Loud: Sean Thomas worries that Paris has lost some of its charm (1:21); Kara Kennedy reports on US-style opioids arriving in Britain (8:43); Philip Hensher describes how an affair which ruined one woman would be the making of another (15:32); Damian Thompson reflects on his sobriety and his battle with British chemists …
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Unpredictability in This Presidential Election Year
18:44
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18:44
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…
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Douglas Murray, Lionel Shriver, Mark Mason and Graeme Thomson
28:19
28:19
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28:19
On this week’s Spectator Out Loud: reporting from St Helena, Douglas Murray reflects on the inhabitants he has met and the history of the British Overseas Territory (1:12); Lionel Shriver opines on the debate around transgender care (9:08); following a boyhood dream to visit the country to watch cricket, Mark Mason reads his letter from India as he…
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1
The Better Track for Your Career: Agency Side or Brand Side?
21:26
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21:26
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…
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1
Svitlana Morenets, Mary Wakefield, Max Jeffery, Sam Leith and Richard Bratby
34:26
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34:26
On this week’s Spectator Out Loud: In light of the help Israel received, Svitlana Morenets issues a challenge to the West to help Ukraine (1:15); Mary Wakefield questions the slow response to the Ministry of Defence being daubed in paint (7:33); Max Jeffery discusses the aims and tactics of the group responsible for the protest, Youth Demand (13:25…
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Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver
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40:02
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…
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1
Matthew Parris, Laurie Graham, Rachel Johnson, Laura Gascoigne and Angus Colwell
32:21
32:21
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32:21
This week: Matthew Parris questions what's left to say about the Tories (00:57), Laurie Graham discusses her struggle to see a GP (07:35), Rachel Johnson makes the case against women only clubs (13:38), Laura Gascoigne tells us the truth about Caravaggio's last painting (19:21) and Angus Colwell reads his notes on wild garlic (28:58). Produced by O…
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1
Personalization vs. Segmentation
15:29
15:29
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15:29
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …
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1
James Heale, Madeleine Teahan, Tanya Gold and William Moore
22:49
22:49
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22:49
On this week’s Spectator Out Loud: James Heale suggests that the London mayoral race could be closer than we think (1:02); Madeleine Teahan argues that babies with down’s syndrome have a right to be born (6:15); Tanya Gold reports from Jerusalem as Israel’s war enters its seventh month (12:32); and William Moore reveals what he has in common with K…
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1
Is Catalytic Marketing Right for Your Business?
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18:45
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and coura…
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1
Sophie Winkleman, Svitlana Morenets, Candida Crewe and Ysenda Maxtone Graham
27:59
27:59
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27:59
This week: Sophie Winkleman tells us why she's fighting to ban smartphones for children (01:01), Svitlana Morenets details how Ukraine plans to revive its birthrate (05:52), Candida Crewe laments the blight that is UHT milk (12:41), and Ysenda Maxtone Graham mourns the loss of the St John's Voices choir (22:43).…
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1
Welcome to the Content Revolution
18:35
18:35
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18:35
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into fa…
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Richard Madeley, Kate Andrews, Lloyd Evans, Sam McPhail and Graeme Thomson
35:02
35:02
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35:02
This week: Richard Madeley reads his diary (01:06), Kate Andrews describes how Kate-gate gripped America (06:18), Lloyd Evans warns against meddling with Shakespeare (11:38), Sam McPhail details how Cruyff changed modern football (18:17), and Graeme Thomson reads his interview with Roxy Music's Phil Manzanera (25:23). Produced and presented by Osca…
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1
Going All In on Exclusivity or Accessibility
15:14
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15:14
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achie…
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1
William Moore, Sean Thomas, Matt Ridley, Lionel Shriver and Kate Andrews
41:03
41:03
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41:03
On this week’s Spectator Out Loud: William Moore questions if the Church of England is about the apologise for Christianity (1:19); Sean Thomas recounts his experience taking ayahuasca in Colombia (8:13); Matt Ridley argues that private landowners make better conservationists (16:40); Lionel Shriver warns against pathological niceness in the debate…
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1
When Should Marketers Stop Testing?
18:17
18:17
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18:17
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? Ho…
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1
Mary Wakefield, Hannah Tomes and Cosmo Landesman
17:15
17:15
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17:15
On this episode of Spectator Out Loud, Mary Wakefield has a solution to smartphone addition (00:28), Hannah Tomes reviews the latest production of King Lear (07:27) and Cosmo Landesman gets high (11:13).Door Spectator Out Loud
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