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The Better Track for Your Career: Agency Side or Brand Side?
Manage episode 414080236 series 2864318
Inhoud geleverd door Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, while brand side workers tend to develop much deeper expertise, influence strategy to a greater degree, and have more control. Networking, mentorship, and understanding key performance indicators are key in both settings. What matters more to you--title and expertise or a portfolio of brands you've impacted?
Chapters:
- 00:00 Introduction and Overview
- 05:20 The Advantages of Starting on the Brand Side
- 07:29 The Advantages of Working Agency Side
- 08:46 Understanding Key Performance Indicators in Marketing
- 09:21 Where Do You Want Your Career to Go?
- 11:15 Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
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