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Is The Same Joke Funny Twice?
Manage episode 432891602 series 2864318
Inhoud geleverd door Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaining performance and growth. Budget cuts have many long-term implications, so let's ensure that we are asking the right questions as we undergo reductions in spend.
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