))
The Importance of Firing Good Customers
Manage episode 428044025 series 2864318
Inhoud geleverd door Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target customers will go through lifecycles and maturation phases, meaning it is natural for businesses to phase out customers that fit the old model but not the current ideal profile. Further, knowing numbers like margin and opportunity costs can be key in determining the fit of each customer with our businesses. Sometimes we just have to recognize that it's not them, it's us!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices
239 afleveringen
Delen
