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The Obvious Choice

Jonathan Goodman

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Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes shi ...
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Run To Your Leadership Challenges!

Paul H. Grau, Jr., Leadership Coach, Trainer and Speaker

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Leadership Coach, Trainer, and Speaker, Paul Grau, has never shied away from Leadership Challenges. For the past 40 years, including a 26-year career in the United States Air Force, Paul has guided thousands of leaders in developing their skills while leading some of the greatest teams. Great leadership habits and teams don’t just fall into place automatically, they are the result of tackling difficult challenges every day, while continuously learning and growing. By listening to the “Run To ...
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Success isn't a destination, but a conveyor belt that gets faster and demands more of your attention. If you're not careful, the sacrifices you make in order to keep up may turn into major regrets later in life. Beware of letting your ego and comparing yourself to others change who you are The importance of in-between times and what to do with them…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today I want to talk a little bit about another self-awareness tool that I am reading about now. It comes from the book by Patrick Lencioni called “The 6 Types of Working Genius.” In this book, Lencioni tells a fable about a guy who just can’t seem to excel to the point where he is…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today I want to talk about how it’s ok for you as a leader to treat your people differently, however, you should be able to do one key thing if you are forced to justify your actions. A Great Book on Self Talk: “What to Say When You Talk to Yourself’” by Shad Helmstetter, https://a…
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We tend to make getting clients a lot more complicated than it needs to be. Complex problems don't necessarily need complex solutions, so why do we prefer complex solutions? Using The Marble Method to attract clients and how to do it Three rules to getting referrals from other businesses -- Jon's next book, The Obvious Choice, published by HarperCo…
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SEASON 10 The Learning Leader Daily Leadership Tips Today I want to talk about being a leader under fire… or leading your team when chaos is breaking out all around you. Are you the same leader in rough times as you are when everything is running smoothly? We will break this down a bit. A Great Book on Self Talk: “What to Say When You Talk to Yours…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today I want to talk about a quote from Simon Sinek, and how leaders need to have “the willingness to be accountable and self-aware.” A Great Book on Self Talk: “What to Say When You Talk to Yourself’” by Shad Helmstetter, https://amzn.to/47rO3uu “High Road Leadership: Bringing peo…
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One of the hardest questions we have to ask ourselves is - do my actions match what is most important to me? If the answer is no, then it's good to know how you got there and how to get back on track. "Just this once" is a misguided way of thinking The Life Satisfaction Equation Money isn't going to turn you into anything, but it will amplify who y…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Hello, today I want to celebrate my 60th birthday! Man, I can’t believe I’m 60, but today I want to share a new tradition I am going to start today. A Great Book on Self Talk: “What to Say When You Talk to Yourself’” by Shad Helmstetter, https://amzn.to/47rO3uu “High Road Leadershi…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Living Out Your Values takes effort at times because life throws us curveballs and just seems to get a bit crazy at times. However, there are benefits to having values and writing them down and this is a great exercise to do with your family that can offer a lot of benefits. I rece…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today is a special day for me and I want to pay tribute to my biggest fan; my wife Jen. I recently reviewed the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have bee…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be finishing up my review from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact e…
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You might think that writing a book is hard, and you'd be right. But writing the book isn't the hardest past - it's figuring out the positioning of it. If you're going to write a book...write a freaking book How you should approach the branding and positioning of the book The two different types of value and the positioning mistake authors make -- …
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be finishing up my review from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact e…
  continue reading
 
SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be sharing some insight from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact eve…
  continue reading
 
When you're preparing to go into a new season of focus, that doesn't mean the other areas of your life should be neglected. Creating your off-season checklist so other areas don't regress The importance of micro-interactions Creating your own calendar Dooms Day and how to rebuild your calendar -- Jon's next book, The Obvious Choice, published by Ha…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be sharing some insight from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact eve…
  continue reading
 
SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be sharing some insight from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact eve…
  continue reading
 
You've lost count of the late nights, tears, and dollars you've spent to get to the point where you feel like you're successful. You get there and all of a sudden, you don't feel like you deserve it. Why we don't feel worthy of success when things start to go smoothly You're not cheating by bringing great talent in -- Jon's next book, The Obvious C…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today I am celebrating my 2,000th episode of this podcast. I've been doing this for about 6 1/2 years, 6 episodes a week (M-Sat), and have only missed a few days. In this episode I reflect back and talk about some things I've learned, the wins, the struggles, and the goal moving fo…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be sharing some insight from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact eve…
  continue reading
 
Everyone knows consistency is important. However, consistency alone isn't enough to make transformational changes. Whether in your business, health, or relationships, you need consistency plus lightning strikes. If you're hardworking yet feel stuck, here's why Treating the important things like grains of sand doesn't work Boredom sucks, so focus on…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be sharing some insight from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact eve…
  continue reading
 
SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be sharing some insight from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact eve…
  continue reading
 
You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can have it all. Just not all at the same time. Letting your curiousity get the better of you We can blame Editson for our lack of personal seasons How you keep creating opportunities for burn out and how to fix it …
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions For the next couple of days I will be sharing some insight from the book “What to Say When You Talk to Yourself,” by Shad Helmstetter. This book is amazing and really opens your eyes to the power of your brain and the things that have been programmed into your brain that impact eve…
  continue reading
 
SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today is a reflection of the last two weeks and what 3 chapters stood out to me from John C. Maxwell’s newest book “High Road Leadership.” Specifically, I want to talk about the 3 chapters that I think are most relevant at home; the most important ones that make you a “High-Road Le…
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The almighty price objection - "If only it were cheaper." It seems like a tough objection to manage, but there are really only two directions it can go. Deciding how you value your time Leaving the door open to come back Reconfirming how much your potential client values their goal -- Jon's next book, The Obvious Choice, published by HarperCollins,…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions John Maxwell says that “Leaders see more and they see before others!” In John C. Maxwell’s new book High Road Leadership he writes about how to “bring people together in a world that divides.” Over the next couple of weeks, I will be discussing some of my takeaways from the book, c…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions John Maxwell says that “Leaders see more and they see before others!” In John C. Maxwell’s new book High Road Leadership he writes about how to “bring people together in a world that divides.” Over the next couple of weeks, I will be discussing some of my takeaways from the book, c…
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While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity. The real and perceived differences when you work in-person vs online Earning your Fitness Citizenship The best way to get a referral -- Jon's next book, The Obvious Choice, published by HarperCollins, is now av…
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