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An Infinite Canvas: The Future of Collaborative Storytelling with AI ft. Alec Pollak, EVP at NEON, an IPG Health Company
Manage episode 458212920 series 3483722
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Our Favorite Stories
- Alec's journey as the "Photoshop kid" at Grey Entertainment, helping build the Batman movie's first website.
- His reflections on surviving the Web 1.0 era and the exciting chaos of startups in 1990s New York.
- Using virtual reality for healthcare. Talk about ahead of the curve! Alec tells us about a 1993 college paper he wrote at Columbia on VR as a treatment for schizophrenia.
Big Moments from Doing the Work
- Alec's transition from startups to healthcare advertising, driven by his desire for stability after his daughter’s birth.
- Leading engagement strategy at Area 23 and Neon, crafting human-centered storytelling for pharmaceutical clients.
- Exploring the potential of AI tools like MidJourney and Leonardo.ai for creating impactful healthcare narratives.
Career Advice We’ll Live With
- Embrace storytelling non-linearly; start with the compelling "hook" and let context follow.
- Use new technologies as creative extensions, not replacements, to enhance ideation and storytelling efficiency.
- Stay curious and connected: Participate in communities (like MidJourney’s Discord) and actively seek inspiration from creators and innovators.
- Balance passion with teaching—spread your enthusiasm to inspire and uplift others in your field.
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