242: How to Talk SIP With Your Wine Club | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

[00:00:00] Beth Vukmanic: For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your community.

[00:00:13] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While, our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable. Winegrowing.

[00:00:32] Your wine club newsletter prepares your customer for the delights ahead, but does it invite them to relish in the social and environmental virtues of their loyalty?

[00:00:42] Next time you send out a newsletter, include a sustainability tidbit. So your brands enthusiasts know that they're sipping sustainably.

[00:00:50] You can start by including a brief description of the sustainable practices at your property. For SIP certified brands, we talk about the seven values. Which includes social responsibility, wiper management, safe, pest management. Energy efficiency, habitat business, and always evolving.

[00:01:08] A great way to help your customers really see what you're doing to be sustainable is to share your sustainable story.

[00:01:15] You can talk about attracting barn owls and releasing beneficial insects to help manage pests naturally.

[00:01:22] You can share pictures of the native plants in your cover crop and explain how they benefit pollinators and help improve soil health.

[00:01:28] Or you could talk about how you treat winery, process water. So that it can be reused to irrigate the landscape or the vineyard.

[00:01:36] Your customers will love learning how your brand conserves and protects natural resources.

Tell Your Sustainable Story

[00:01:42] If you need more ideas, make sure you check out our newly updated course. We spent over 40 hours writing new sustainable stories, refining our training module and recording and editing video content to bring you an updated online course.

[00:01:58] The simple yet powerful free tool will help you tell your own personal sustainable message. Go to the show notes, click on the title. Tell your sustainable story to sign up and start writing yours today.

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

Resources:

• *** Tell Your Sustainable Story Online Course ***
• Apply for SIP Certified Wine
• Marketing Tips eNewsletter
• Sustainable Story | Print
• Sustainable Story | Electronic
• What's your Sustainable Story?

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member