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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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Chris and Jason talk about the adventure of shopping and packing for one of the biggest off-roading trips of the year. Sierra Trek is right around the corner and we are heading up there. If you are planning to be in the area sometime during the next 2 weeks, swing on by and say hi! Cheers! Dirtbag Clothing Ultra4 Racing Old Elk Bourbon Click here f…
 
This weeks episode of Wheeling Wine and Whiskey has Jason and Chris talking about a variety of subjects. First and foremost of topics was the required rapid evacuation by members of our club from a campground that was endangered by the Tamarack fire. The still burning and rapidly spreading fire threatened the small mountain town of Markleeville and…
 
Chris and Jason have a chance to speak with Handsome Jay Callaway. He skypes in from the east coast and we have a great conversation with him about Ultra4 racing, his modeling career, hair products, whiskey, and south of the border cola! Great stuff, so buckle up and prepare to get woke! Cheers! Dirtbag Clothing Ultra4 Racing Old Elk Bourbon Click …
 
Join Jason and Chris as they talk about a myriad of topics in this riveting episode. Jason goes all culinary as he talks about charcuterie boards and the new Jeep Wrangler 392. You need to listen to find out what one has to do with the other. Some jeep and buggie talk also occurs. The wrap up is an epic rant about tipping at different venues and si…
 
Car 41 Driven my race winner Josh Blyler at Teardown in Tennessee Chris and Jason are joined by a special guest in this episode where they discuss the results from this years Teardown in Tennessee Ultra4 race. As usual, racing isn’t the only thing that they talk about. Some vehicle tech on recovery gear upgrades and a public service announcement fo…
 
Photo by Luke Bender on Unsplash Jason and Chris return to the home studio with Lorenzo back at the controls for a multi-topic episode. The conversation goes from how the super producer is doing well to Jason getting back into watersports. What’s next…learning to fly??? The boys also give an update on the Ultra4 racing scene with results from Monta…
 
In this episode of Wheeling, Wine and Whiskey, the boys do a thorough recap of this years club adopt-a-trails. This was the year of extreme logging with over 100 fallen trees that needed to be cut and moved off of the trails. As you will hear, the work was difficult but rewarding and would not have been possible if the number of members that helped…
 
In this episode, Jason and Chris travel up to the small mountain town of Arnold to visit a new distillery called HinterHaus. There, they meet the owner Nate, and get a tour of the facility. Great place with a modern tasting room that looks into the distillery where a sexy hybrid still is located. Very cool! They then sit down with Nate and get the …
 
It is a reunion episode! Lorenzo has returned! Yes, you heard correctly…the prodigal donkey and super producer Lorenzo has come back and we tell the whole story of his adventures south of the border and his captivity in a cardboard box. Jason and Chris also talk about the work to Save Oceano Dunes. High tech news about the infrastructure work being…
 
Jason and Chris get together on this Memorial Day to remember those that have served in our armed forces to protect our country and its ideals. All that served are remembered today. We also talked about a bourbon that Jason picked up during his travels and had a conversation with Amber Turner on her rock crawling competition in Utah last weekend. C…
 
In this episode Jason and Chris recap Jason’s birthday celebration! A great time was had by all with fine dining, fine wine, fine bourbon and even a little bit of golf. The weather was unsettled and we even had a surprise visitor show up for the nightcap! Cheers everyone! Dirtbag Clothing Ultra4 Racing Old Elk Bourbon Click here for our Patreon If …
 
Jason and Chris record this episode remotely from their campsite in area 5 at Hollister Hills SVRA. They were down there for Safety Clinic that their club puts on twice a year. As usual, the event was sold out and the students were really enthusiastic. Important information was conveyed to them in a classroom setting and during trail rides througho…
 
Happy Mother’s Day from the staff of Wheeling Wine and Whiskey! Todays episode has Chris and Jason talking about ketchup among other things. The upcoming Ultra4 race down in Mexico was discussed and a guest makes a quick special appearance on the show by phone. All this and more await our avid listeners, so grab your favorite beverage and enjoy! Ch…
 
Chris and Jason get more information on the alleged location of Ex-Super Producer Lorenzo. He is apparently on a permanent vacation and might make an appearance in San Felipe for the Ultra4 race. Agents are on the lookout for him! Learn a little bit about the Kentucky Derby and the Ultra4 race that will be in Mexico the weekend after next. The race…
 
Hey, hey…Here we go again with a new and exciting episode! Chris and Jason give everyone the race results for all 3 of the races that were going on 2 weekends ago. There was the Ultra4 race in Kentucky, the SCORE San Felipe 250 in Mexico and the NorCal Rock Racing event in Fernly, NV. Lots of action! The search for Lorenzo is picking up and lots of…
 
The boys get back in front of the mics after a fun time celebrating their 100th Episode! The show must go on and they deliver with a short follow-up to the 3+ hours from before. After a short moment of reminiscing they get right down to business and talk about some off-road racing, vehicle maintenance and statistics. Everyone’s favorite topic! LOL.…
 
We made it! Join us as we celebrate the 100th episode of Wheeling Wine and Whiskey. Several important friends join us, both in studio and via phone, to share the experience with us. Lots of shenanigans, whiskey and stories are shared. Surprises abound and f-bombs get dropped so probably best for children to wear their earmuffs! Did Lorenzo make a g…
 
In this incredible episode, Chris and Jason hit the road to meet with Randy Slawson. Randy just recently won his third King of Hammers race making him one of only 3 people to have won the worlds most difficult one day off-road race 3 times. Such an incredible accomplishment and you get to hear all about how he got his start and what keeps him motiv…
 
Photo by Andy Cardenas Alright loyal listeners, we’re here doing our best to fight off the post KOH blues. To that end, we are continuing with the post KOH follow-ups with some racers that we have been following. Today we have the in-depth debrief from Justin Hall, the local boy with the souped-up Samurai. He tells us everything that happened from …
 
More KOH recap coming your way from the home studio! Boston Kyle, the driver of E.V.E. and winner of the electric vehicle class, is in the house! The electrified Toyota 4Runner, that was built locally with tons of work by WillSpec Garage and Kyle, was the first electric vehicle to ever compete in the King of the Hammers and WW&W has the story. Kyle…
 
Jason gives a short cooking lesson in this episode. The boys also talk about some equipment repairs and hopefully getting out on the trail soon. A PSA for those of us that own multiple vehicles about trying to space out the registration renewal headaches. All this and more in this weeks exciting episode. Enjoy! Cheers! Don’t forget to go shopping f…
 
Chris and Jason call in Ultra4Jones to get the wrap-up story for this years king of the Hammers! We get insider details from race day for the 2021 Everyman Challenge Race. The dramatic story of getting to the start line and the things that took place during the race. This is raw and uncensored information for those that think they might want to bui…
 
It’s a big day here at Wheeling Wine and Whiskey with the announcement of our giveaway contest winner! Also, they discuss the future of electrified vehicles and what it means to people that actually use their trucks for their intended purpose. A jackass is reported missing..,have you seen our ass? Bourbon is flowing freely during this episode and w…
 
Jimmy from Snail Trail 4×4 joins Jason as they meet up with Austin of Irate4x4 to discuss the reformation of an old online forum into a new online forum. They dig into the history for those that don’t know and where the direction the new forum is going. It is the best parts of the old site, leaving behind the reasons it failed, to rise into another…
 
Jason and Chris sit down for an epic detailed wrap up of the 2021 King of the Hammers Races and shenanigans. They were super busy running around the lake bed talking to racers, vendors, patrons, and spectators. Lots of schwag was handed out and many connections were made. Hopefully, all of you were following along as we reported before, during and …
 
The coverage of the 2021 King of the Hammers races continues with this epic and not to be missed episode. Chris and Jason sit down, face to face, with Levi Shirley. Also with us, was Miranda Shirley and she jumps on the mic towards the end and gives the wife’s perspective of racing life. Great stories and lots of rabbit holes were explored. Levi, a…
 
Wheeling Wine and Whiskey was busy on the lakebed during KOH2021. The KOH bonus content continues with this episode as the boys meet us with Matt Howell of the Jessi Combs Foundation and their newest sponsor recipient, Amber Turner. Hear how the JCF chose to sponsor and support Amber and her racing career. This story is so inspiring and it is WW&W’…
 
Holy smokes! The KOH content and coverage keeps rolling in. In this incredible episode Chris and Jason sit down with Rock Royalty Racing’s drivers. They are none other than 3 time King, Jason Scherer and up and comer Bailey Cole. They were kind enough to take time out of their extremely busy pre-race schedule to meet with us and talk about a slew o…
 
King of the Hammers 2021 is in full swing and the action is getting crazy! Chris and Jason are on the lake bed and were able to catch up with Ultra4Jones and his co-driver, Robert, to get the latest update on how he, his car and his team are doing since they arrived. Great information and he tells us about his strategy and unfortunate rollover the …
 
Here comes another exciting and relevant bonus episode that is timed perfectly for your drive to the King of the Hammers 2021. This bonus has the boys talking to Kevin Jones in a late night chat about what tools to carry in your rig and great ideas on trail fixes. There was definitely some free flowing adult beverages, but the information is gold. …
 
Snow at the Hammers! Listen in to this awesome episode as the boys give a final update on King of the Hammers before they hit the road to drive there. Lots of great information about the covid-19 on the lake bed. And because we didn’t win the lottery, we’ll be schlepping our own junk down to the desert instead of paying someone to drive it Also, a …
 
Welcome back! We have a special bonus episode for you that brings a fan favorite back with a final update before heading down to KOH with her little race car that could! Jason made a slight detour from a high sierra ski resort to visit with Amber Turner and her family in Reno. They are all busy working on getting the Samurai ready for the EMC race …
 
Jason and Chris meet via skype for this episode. Busy schedules and the realization that it is crunch time for KOH prep. They know that they aren’t racing but the logistics of organizing and packing all of the stuff needed for 8 days on the lake bed is daunting. Food, clothes, rigs, booze, cameras and audio recording equipment all need to be accoun…
 
Jason and Chris got together to record for the first time this year! They cover a lot of stuff which includes some news about Oceano Dunes, King of the Hammers and shopping. Don’t miss this one as Chris goes a little bit over the handlebars when they sample and discuss a delicious bourbon. As always, great info and not to be missed. Cheers! Whackad…
 
In this episode, Jason and Chris continue their coverage of the buildup to King of the Hammers 2021!! They hit the road to sit down with Justin Hall in his workshop. It’s a short road trip though because Justin is a local boy, living just south of San Jose. The day is spent looking at the shop where the car gets torn down and inspected before and a…
 
Happy week between Christmas and New Years! We hope everyone is doing well and had a safe Christmas. This episode finds Jason and Chris crashing the Willspec Garage gang as they continue to turn wrenches on the EVE to get it ready for the starting line at King of the Hammers 2021. In just about 4 short weeks, 10’s of thousands of spectators will de…
 
In this episode, Jason and Chris manage to catch up with Amber Turner for a quick update on her preparations for KOH 2021. They were invited to the house where Amber grew up for a pizza dinner and to hang with the whole family unit. Great views, great conversations and great stories. Hear how Amber and her team are getting everything ready for anot…
 
In this awesome bonus episode, the boys do a quick road trip to attend a very worthy fundraiser put on by NorCal Raptor Runs in association with HELLATRAILS. The fundraiser was for the organization called Give An Hour, which helps provide needed free medical care for first responders, veterans and their families. You can help the cause by going to …
 
Kevin Jones on the rocks!!! The boys go on a road trip to visit with Ultra4Jones at his garage, near Pismo Beach, to see how things are going for KOH 2021. WW&W helps tear down car 518 and gets inside Kevin’s head with his thoughts and plans for the race. Kevin and his lovely bride also did a taste test of the Australian delicacy called Vegemite. T…
 
The much anticipated annual holiday shopping guide is here. Great gift ideas for the off-roader and whiskey drinker in your lives. The suggestions start at around $20 and go all the way to the sky-is-the-limit or #JasonMoney :). Hopefully, something on this list will make you or a loved one happy during this messed up year and holiday season!! Chee…
 
The boys go off-grid camping, known as boondocking, in the Sierras. The weather is cold, the libations were plentiful as was the food and the action was pretty much non-stop. From a rolled over Maverick to shooting the hell out of clay pigeons…lots of jackassery was had. We also hear all about the annual Christmas tree hunt. Don’t forget to go shop…
 
Chris navigating through the Painted Rock obstacle in the Barbie jeep Listen in on this exciting episode as we catch the boys doing a home studio recording with bourbon. It’s a drinking show and they’re drinking. Chris hit the trail with his jeep and he tells us all about the day. Strawberry Pass Trail is a beautiful off-road trail located in the E…
 
On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is …
 
Listen in to this incredible episode as we introduce and learn about the groundbreaking vehicle that is going to be competing in an entirely new class at KOH next February. The E,V,E. or Electric Vehicle Experimental is the prototype for the new electric powered vehicle class in Ulta4 Racing. We meet the team of forward thinkers and doers that are …
 
On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question ins…
 
Jason and a cast of characters wheel on the Rubicon trail during Halloween. Listen in as they talk about being invited to camp on the private property at Spyder Lake. Lots of exciting trail talk about the obstacles and being called on to do some post-storm trail cleanup. The wind storm earlier in the week caused some havoc to trees on the trail. Go…
 
Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging desi…
 
Glen and Kimberly Plake with Jason This is the third episode of what we think is going to be the trilogy for Trail Hero reporting. There might be more but for now tune in as Jason talks with Glen Plake, a hero of his, and his lovely wife Kimberly. We hear about Glen’s skiing career, where the mohawk came from, and all about the rock crawling buggy …
 
On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes …
 
In this episode, Jason starts an in-depth recap of all the action at Trail Hero. Follow along as he tells of each day’s run and the obstacles encountered. Lots of action which includes roll-overs and recoveries both night and day. He meets up with some old friends, makes lots of new friends and Lorenzo was nowhere to be seen. #helpwanted Lots of ra…
 
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