Eric Liedtke: How to Avoid Fast Fashion and Go Sustainable

SuperLife with Darin Olien

Did you know that your wardrobe choices can either destroy or save the planet? Fast fashion is a major polluter, from toxic dyes to synthetic fabrics that shed microplastics – but sustainable fashion can help save your health + the planet! This is what we dive into in this episode of the Darin Olien Show with guest Eric Liedtke, founder of Unless Collective.

We explore innovations in plant-based fashion, discuss the shift away from petrochemical-based materials and fast fashion, the potential of natural materials, the critical importance of sustainable material choices and more!

Eric Liedtke, founder of Unless Collective, a plant based streetwear designed to leave zero plastic waste. Eric left Adidas after being their Global Brand Manager for 25+ years to create a brand with the end in mind - “Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change.”

We discuss:

(01:43) Sustainability Certifications and Company Focus

(08:26) Transitioning Fashion Industry Towards Sustainability

(15:26 ) Legacy and Sustainability in Modern Society

(21:51) Ocean Advocacy and Fashion Pollution Awareness

(27:52) Power of People in Eco-Consciousness

(31:45) Power of Social Media Advocacy

(43:40) Challenges in Color and Materials

(48:30) Material Science

(54:39 0) Greenwashing vs Positive Intent in Sustainability

(01:09:07) Innovative Sustainable Alternatives

Don’t forget…

You can order now by heading to https://darinolien.com/fatal-conveniences-book or order now on Amazon.

Thank you to our sponsors:

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Find more from Darin:

Website: https://darinolien.com/

Instagram: https://www.instagram.com/Darinolien/

Book: https://darinolien.com/fatal-conveniences-book/

Down to Earth: https://darinolien.com/down-to-earth/

Use code OLIEN20 for a Viome discount

Candiani Denim: https://www.candianidenim.com/

Find more from Eric Liedtke:

Website: https://unlesscollective.com/

Instagram: https://www.instagram.com/eric.liedtke/?hl=en

https://www.instagram.com/unlesscollective/