#234 William Brown - How To Build a $10M Business

Kickoff Sessions

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Check out William Brown’s book ‘How To: $10M’ - https://www.howtotenmillion.com/
Ever wondered what it really takes to build a $10M business?
William Brown knows the grind and reveals it all on today’s episode of the Kickoff Sessions podcast.
William founded an e-learning company, grew it $0 to $16.4M and then exited to a private equity firm for millions more.
In this episode, Will shares actionable strategies for scaling online education ventures, the importance of systemizing and scaling operations, and the role of mindset in entrepreneurial success.
His latest book ‘ How To: $10M’ is a no-holds-barred resource, offering deep insights and practical advice for aspiring entrepreneurs looking to scale their business to 8 figures.
We cover practical steps to create a sustainable and profitable business, the significance of hiring the right team, continuous learning, and the importance of staying focused on long-term goals.
We share real-world examples to help you achieve your financial goals and build a sustainable business, so smash that like button, comment and subscribe for more blueprints to help you achieve financial freedom today!
Connect with Will:
Instagram - https://www.instagram.com/willia_mbrown
YouTube - https://www.youtube.com/@willia_mbrown

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
X - https://x.com/darren_ks
(00:00) Preview
(01:18) “How To: $10M”
(04:29) Tackling Big Problems and Business Positioning
(08:17) Overcoming Challenges and Dealing with Criticism
(11:10) The "Wow, Not How" Method
(13:33) The Role of Accountability in Business
(15:25) How to Sell Info Products and Coaching Services
(17:32) The Importance of Strategy Beyond Tactics
(20:07) Group Coaching vs One-to-One Coaching
(24:59) Finding Purpose Beyond Financial Success
(27:30) How To Sell Like a Pro
(33:06) The ‘Coffee Break’ Technique
(36:26) The Power of Asking Simple, Direct Questions
(40:34) Effective Follow-Up Strategies Using Content
(43:02) Balancing Business Scale with Customer Quality
(44:39) Building a Coaching Program: Steps and Strategies
(48:15) Measuring ROI: How to Calculate Returns from Advertising
(51:15) The Impact of Advertising on Business G

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