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Disreputable Exchange - Prof. André Sammartino on the controversial obfuscations of Micro & Macro brewers.
Manage episode 345806123 series 2895107
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In this episode you'll learn how an academic approach to studying the Australian Craft Beer scene has given greater insights into how brewers large and small avoid transparency for short term gain but at the cost of long term credibility.
Will talks to Professor André Sammartino, from the University of Melbourne in Australia about the 12 "Golden Rules" for success in enterprise and how these apply to brewing and distilling businesses. But the conversation then takes a deep dive into the questionable practices of micro and macro brewers over the last 25 years in Australia as they sought to create their own myths in the pursuit of selling beer. The learnings are relevant all over the globe and far beyond the brewing industry.
In place of our regular Desert Island Drink slot, Foxy's first "Uncle Travelling Pat" slot (*Name TBC) dives deeper into his impressions of Kazakhstan and it's nascent drinking culture, unique hospitality and salty fermented milk beverages.
Plus we talk about Will's fancy dress philosophy, the origin of Pumpkin Beers and how Halloween is really Irish (like evrything else).
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Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
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