Beyond the Beyond - Gráinne Gilsenan's lessons from decades of pushing NPD past category boundaries.

Business of Beverages

In this episode you'll learn how to approach beverage innovation at a project and an organisational level from someone who's been at the cutting edge of global innovation management in Diageo, SAB Miller and Costa/Coca-Cola.
Gráinne Gilsenan began her career as an innovation brewer with Guinness and quickly realised that she wanted to write the NPD briefs, not just respond to them. Thereafter her path took her through global roles looking after "Beyond Beer" for SAB Miller and "Beyond Coffee" for Costa. She reflects on the key ingredients to brilliant innovation and NPD and how "killing your own ideas" is the real sign of success.
On our Desert Island Drink segment we have the closest thing to an NPD rock star as possible... Steve Grasse. The man who famously pitched the concepts for Hendrick's Gin and Sailor Jerry's rum in the same week. Steve is a marketing agency chief, distillery owner and author, amongst a host of other things. He talks beaver anus flavoured whiskey, the TTB and why we all misunderstand the Dunce Cap (really).
Will and Foxy also talk exploding TVs and the World Cup PR disaster for Budweiser.

Support the show

For more high-lights and low-downs follow @BizBevPod on Twitter or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show.