Mason Dorner: Overcoming Friction Between Sales and Marketing

Building Great Sales Teams

In this episode of 'Building Great Sales Teams', we dive deep into the world of sales and marketing with our special guest, Mason Dorner, co-founder of Ascendant and Syntonium. Mason shares his journey from significantly growing a tech startup to his involvement in a $1 billion exit, along with insights into his digital marketing and sales expertise. He delves into the common friction between sales and marketing departments, emphasizing the importance of communication, relationship-building, and data analysis to resolve conflicts. Mason also discusses his personal strategies for business growth, including leveraging case studies and the impact of KPIs. We explore Mason's remarkable story of battling cancer and a blinding eye disease, where he reveals his mindset of 'weaponized adversity' and how it transformed challenges into fuel for his entrepreneurial success. The episode provides actionable advice for sales improvement, building client trust, and the pivotal role of perseverance and resilience in business and life.

Chapters:

• [00:00:00] Introduction to Mason Dorner and his impressive background in digital marketing and sales.
• [00:05:30] Exploring the friction between marketing and sales, and strategies to overcome it.
• [00:15:45] The importance of vulnerability, good data, and a tight relationship between marketing and sales leaders.
• [00:25:30] Insights into Dorner's personal journey through cancer and eye disease, and how it fueled his success.
• [00:35:00] Transitioning from employee to entrepreneur and the lessons learned along the way.
• [00:45:15] The role of adversity in shaping a resilient mindset for business and personal growth.
• [00:55:00] Closing thoughts and key takeaways from Mason's story.

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If you want to learn more about our host Doug Mitchell or get free BGST resources go to www.salesprogrambuilder.com.