))
052: Preeti Kotamarthi on behavioural science at Grab
Gearchiveerde serie ("Inactieve feed" status)
When?
This feed was archived on February 15, 2025 07:07 (
Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 404797532 series 3556050
Inhoud geleverd door Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Preeti KS set up and leads the BS team at Grab in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.
Show notes
- Grab’s motivation for getting into behavioural science
- How Preeti set up a BS practice from scratch and what were the objectives
- How Preeti built credibility and convinced colleagues to take behavioural science seriously?
- Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagine
- How Grab thinks about pricing by country, city and district – different cultures, norms and economies
- Experiments in making drivers feel respected
- Why companies are typically sceptical about behavioural science
- How cultural context influences how we think. Different driver motivations within SE Asia region
Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!
85 afleveringen
Delen
