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047: Cerita Bethea on hand towels, Metaverse & the next behavioural science frontier
Manage episode 404797537 series 3556050
Inhoud geleverd door Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In partnership with BEworks, one of the very best behavioural science consultancies globally.
Cerita Bethea is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford.
Listen in for a lovely case study about washing hands; a nostalgic trip down Covid memory lane. We also project towards the next frontier; behavioural science in the metaverse. Your guess is as good as mine.
Show notes
- Cerita’s academic path into behavioural science – from law to engineering psychology
- From Ford to Kimberly-Clark to Coca-Cola
- How the profession has changed over 30 years, and what still excites Cerita about it
- Kimberly-Clark case study: tackling personal hygiene on the factory floor
- The next frontier for behavioural science: data science, behaviour and decision making in the metaverse
- Getting out of your comfort zone: how does one become a practitioner and what are the pathways to get into the field?
- What would Cerita ask back from the industry?
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