Beste Guerilla Marketing podcasts (2024)

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The Radical Futurity of Dune: Javier Sethness-Castro 53:03

11d ago53:03

53:03

In this episode of Conversations on Anarres, we speak with author Javier Sethness Castro about his new review of Dune II (2024). Sethness Castro argues that the Frank Herbert's vision of humanity, as laid out in the novels, is one of a multicultural, multiracial, and religiously pluralistic human race spread out among the stars. The persistence of …

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Is Humanity Worth Saving? The Philosophy of Battlestar Galactica 1:05:49

1M ago1:05:49

1:05:49

In this episode of Conversations on Anarres, we talk with Dr. Jason Eberl who is the editor of the book Battlestar Galactica and Philosophy. Dr. Eberl is a featured speaker at the celebration of the 20th anniversary of 2004 reboot of Battlestar Galactica in Chicago. This series begins by asking an existential question: "Does humanity deserve to exi…

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Marketing Psychology Made Easy 3:10

2M ago3:10

3:10

In this episode of Kristies Talk, host Christina Khater delves into the fascinating world of psychology in marketing. Discover the secrets of persuasion, learn effective marketing tricks, and understand the ethical use of psychology to build lasting customer relationships.Door Kristies Lab

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Ep37 | Branding: How Do People See You? | The PromoMinds Podcast 28:08

2M ago28:08

28:08

Send us a text In this milestone episode celebrating the first anniversary of The PromoMinds Podcast, host Steve Leslie reflects on a year of podcasting and introduces exciting updates, including his upcoming speaking gig at the Canadian Pool & Spa Expo in December. Steve also dives into branding, sharing personal stories and practical strategies o…

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Will Burrows and the Radical Future of Star Trek 45:42

2M ago45:42

45:42

In this episode of Conversations on Anarres, we interview artist Will Burrows. In the past few years, Burrows has become popular for his art that blends Star Trek with political themes and LGBTQIA pride.We wanted to talk to him about some of his best selling work in celebration of the Bell Riots--an event in Star Trek lore that sets the United Stat…

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Ep 036: Helping Solopreneurs Generate More Leads with Almost No Budget | The PromoMinds Podcast 11:50

2M ago11:50

11:50

Send us a text In this solo episode of the PromoMinds podcast, host Steve Leslie shares valuable insights tailored for solopreneurs and small business owners on effectively generating leads with limited budgets. He emphasizes the importance of understanding the sales funnel, particularly the stages of awareness, interest, consideration, and decisio…

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Ep 035: Building Your Brand: What Is YOUR Story? | The PromoMinds Podcast 24:12

3M ago24:12

24:12

Send us a text In this episode of The PromoMinds Podcast, host Steve Leslie discusses the importance of building a personal brand and crafting one's unique story. He shares his journey in the swimming pool industry and how he leveraged his interests, such as running and real estate, to create a distinctive brand identity. Steve mentions influential…

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Ep 034: Selling In A Recession with the Hybrid Road Warrior Randy Chaffee | The PromoMinds Podcast 52:40

3M ago52:40

52:40

Send us a text Guess who's back, back again, Randy's back! Tell a friend! Randy Chaffee, aka The Hybrid Road Warrior, joins the podcast once again to discuss his approach to economic down turns and recessions over his 4+ decades in the roofing industry (which is closer to 5 as we find out in this episode). Find out how a manufacturer's sales rep tr…

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Ep 033: Exploring The Financial Markets and Outlooks From Prior Predictions | PromoMinds Podcast 22:41

3M ago22:41

22:41

Send us a text In 2021, I had an article published as the feature in Pool & Spa Marketing Magazine's "State Of The Industry" edition. I spoke on the underlying economy and what may be happening beneath the chaos. Today, we take a look back at this article, and how it aligns with today's markets. I also speak on the Repo Markets in the Canada and th…

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Guerilla Tactics for Big Results 4:43

3M ago4:43

4:43

In this episode of Krisies Talk, host Christina Khater delves into the world of guerrilla marketing, a cost-effective alternative to traditional marketing tactics. She highlights the importance of understanding your target audience and brainstorming creative ways to surprise and delight them. Christina provides examples of successful guerrilla mark…

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Ep 032: Interest Rate Changes and What Lays Ahead for Ontario's Housing Crisis | PromoMinds Podcast 22:50

3M ago22:50

22:50

Send us a text Taking a look at the Canadian Housing Crisis and what a lower interest rate means as compared to the US Dollar. Looking at the turmoil that Ontario could see in the coming few years. Steve shares what he's been seeing in real-time with the markets, new listings coming on, as well as the record breaking condo inventory in the GTA. Ste…

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Meet Your Contractor | Ep. 017: Mastering Construction Contracts w/ Ralph Lembcke 1:03:39

4M ago1:03:39

1:03:39

Send us a text In this episode, Ralph Lembcke, owner of R. Lembcke & Associates, provides an in-depth look into the intricacies of managing construction projects and navigating contract negotiations. Ralph shares his expertise on planning, risk mitigation, and maintaining financial health in construction projects. The discussion also touches on eff…

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Meet Your Contractor | Ep. 016: Building Your Online Presence as a Contractor w/ Wes Mann & Chris Mackey from Blue Collar Marketing 51:20

4M ago51:20

51:20

Send us a text This episode features Chris and Wes, the founders of Blue Collar Marketing, a digital marketing agency specializing in the blue-collar sector. We dive into their entrepreneurial journey, exploring the challenges they faced in scaling their business, the valuable lessons learned from their first venture, and the importance of finding …

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Meet Your Contractor | Ep 15: Fixing Post-Pandemic Customer Service w/ Leigh Hinsperger of HPI 1:00:57

5M ago1:00:57

1:00:57

Send us a text Feeling frustrated with customer service? You're not alone. In this episode, Steve Leslie chats with Leigh Hinsperger of Hinspergers Poly Industries Ltd. about the challenges businesses face in the post-pandemic world. Leigh shares his experiences from both sides of the counter, offering valuable tips on how to improve customer exper…

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Meet Your Contractor | Ep. 014: Changing Trends & Environmental Concerns w/ Chris & Marette of Majestic Pools Barrie 46:32

5M ago46:32

46:32

Send us a text Thinking of transforming your backyard into a stunning oasis? This episode focuses on the world of backyard design and construction with Chris Bowman and Marette Sharp, the creative minds behind Majestic Pools of Barrie, Ontario. They'll share their expertise on crafting unique pools and landscapes that perfectly suit your needs and …

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Meet Your Contractor | Ep. 013: Showcase Your Construction Business Like Never Before w Bri Wardle from Elevated Productions 50:49

5M ago50:49

50:49

Send us a text In this episode of Meet Your Contractor, we explore the power of video marketing for contractors and landscapers with Bri Wardle, a passionate videographer and founder of Elevated Productions. Bri shares her journey from film studies to launching her own business, specializing in creating high-quality video content for the constructi…

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Meet Your Contractor | Ep 012: Community, Rosco The Dog, and Swimming Pools | Cory Eagles 50:33

6M ago50:33

50:33

Send us a text In this episode of the PromoMinds Podcast, we sit down with Canada's only recipient of the Pleatco Perfect Pool Guy Award - Cory Eagles of Eagles Pool Service in Riverview, New Brunswick. in 2015, Cory also won Pleatco's Big Heart Award after constructing an indoor pool to help save a young dog's life. Cory shares the journey of what…

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Meet Your Contractor | Ep. 011: Building Trust and Protecting Consumers with Angelo Jr of Pools By Angelo 49:38

6M ago49:38

49:38

Send us a text In this episode, we delve into the world of contracting and consumer protection with Angelo Jr of Pools By Angelo in Windsor, Ontario. A seasoned professional in the pool industry. Angelo shares invaluable insights into how contractors can build trust with homeowners, emphasizing the importance of transparency, communication, and rep…

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Meet Your Contractor | Ep 010: Innovating, Connecting, and Standing Out in Business w Rhett Bradshaw of Vantage LeisureScapes 49:24

6M ago49:24

49:24

Send us a text Join us as we delve into the world of business innovation and connection with Rhett Bradshaw, owner of Vantage LeisureScapes. In this episode, Rhett shares his insights on the importance of fostering connections with younger minds, constantly innovating to stand out in a competitive market, and creating memorable customer experiences…

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Meet Your Contractor | 009: Building Trust & Adapting in Construction w/ John | Action Home Services 34:01

6M ago34:01

34:01

Send us a text In this episode of the PromoMinds podcast interview series, host Steve sits down with John from Action Home Services to delve into the world of construction and landscaping. From humble beginnings to managing a team of 150, John shares his journey and insights into navigating the industry's challenges. Discover how Action Home Servic…

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Diversity and Inclusion in Marketing 7:45

6M ago7:45

7:45

In this episode, we explore how embracing diversity and fostering inclusivity is revolutionizing the marketing landscape. Through powerful case studies like Nike's "Dream Crazier" campaign and Coca-Cola's "Share a Coke" initiative, we showcase the transformative impact of authentic representation and meaningful engagement. From Saudi Aramco's "Incl…

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Meet Your Contractor | Ep 008: Navigating Pool Construction: Insider Tips with Adam Pink of Creative Pools Ltd 44:47

7M ago44:47

44:47

Send us a text In this episode, we uncover the secrets to successful pool construction with Adam Pink of Creative Pools Ltd, a veteran in the industry with over 20 years of experience. Adam shares his wealth of knowledge on effectively managing contractors, streamlining the permit process, and choosing the right materials and equipment for your poo…

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Meet Your Contractor | Ep. 007: A Customer-Centric Approach w/ Mike & Erik of Riverside Pools 42:21

7M ago42:21

42:21

Send us a text In this episode of The PromoMinds Podcast, Mike and Eric from Riverside Pools in the Winnipeg, Manitoba area delve into the intricacies of the pool industry, sharing insights from their years of experience and dedication to customer satisfaction. From their humble beginnings in a big box pool store to founding Riverside Pools, Mike a…

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Guerilla to Grandmother: Katherine Ann Power 1:18:24

7M ago1:18:24

1:18:24

In this episode of Conversations on Anarres, we talk with Katherine Ann Power about her new memoir, "Surrender: My Journey from Guerilla to Grandmother". For over twenty years, Power was on the FBI Most Wanted List for her involvement in a revolutionary armed cell that sought the overthrown of the US government. After a bank robbery in which a poli…

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Meet Your Contractor | Ep. 006: One Bold Move At A Time with Sara-Marie & Alan Blais of Bold Illumination 52:01

7M ago52:01

52:01

Send us a text Serial entrepreneurs, Sara-Marie and Alan Blais of Bold Illumination, have a plethora of accomplishments under their belts. This includes Sara-Marie's recent nomination for the RBC Women's Of Influence awards, Alain's expertise in marketing and business consultation - even becoming the President of Les Brown Global for a few years, a…

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Meet Your Contractor | Ep. 005: Balancing Business and Family with Larry from Lanson Pools & Spas 52:52

7M ago52:52

52:52

Send us a text In this episode, we sit down with Larry, the founder of Lanson Pools & Spas in the Winnipeg, MB area, to discuss the intersection of entrepreneurship & family life. Larry shares his journey of starting his own service business to prioritize quality time with his family. From nostalgic reflections on generational lifestyle changes, to…

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Purpose-Driven Communication 5:09

8M ago5:09

5:09

In this episode, "Purpose Pulse," Christina Khater explores the dynamic realm of purpose-driven communication. Delving into its transformative power, she uncovers how leading with purpose can revolutionize connections with others. Purpose-driven communication is more than just brand promotion—it's about standing for something greater, articulating …

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Meet Your Contractor | Ep. 004: Passion, Purpose, and the Challenges of Entrepreneurship with Johnathan Riehl of Passion Pools & Ponds 58:45

8M ago58:45

58:45

Send us a text Join host Steve Leslie in a candid conversation with Jonathan Riehl, founder of Passion Pools and Ponds, as they delve into the intricacies of entrepreneurship. Jonathan shares insights into how passion and purpose drive every aspect of his business design, the challenges he faces in scaling his company while maintaining excellence, …

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Meet Your Contractor | Ep 003: Leveraging Digital Grants & Creating Memories with Kadison Hipel 39:47

8M ago39:47

39:47

Send us a text In this episode of "Meet Your Contractor," Kadison Hipel, founder of Hipel Pools shares his expertise on a variety of subjects. From his journey in the sod industry to the intricacies of fiberglass pool installation, Hipel shares insights, pitfalls, and expert advice for homeowners and business owners alike. Tune in for actionable ti…

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Meet Your Contractor | Ep. 002: An Enlightened Guide To Pool Service with Danny Bechtel of PoolGurus.ca 44:32

8M ago44:32

44:32

Send us a text Dive into the world of pool expertise with Danny, a seasoned industry veteran who has navigated the waters of entrepreneurship and innovation. In this episode, Danny shares how he revolutionized his pool business during the pandemic, offering insights on adapting to change and implementing cutting-edge strategies. Learn about his upc…

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The Future of AI in Marketing 6:22

8M ago6:22

6:22

In this episode, Christina highlights the transformative impact of AI on the marketing industry. She delves into AI's role as a detective, decoding vast data for insights into consumer behavior. Stressing the importance of AI-powered analytics and predictive modeling, she emphasizes personalization as a focal point, moving beyond one-size-fits-all …

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Meet Your Contractor | Ep. 001: From Solo Landscaper to Thriving Franchise Owner with Aaron Pritchard of Grounds Guys Newmarket 47:16

8M ago47:16

47:16

Send us a text Ever wondered what it takes to turn a solo landscaping gig into a thriving franchise business? Picture this: from a 'chuck in a truck' to the owner of Grounds Guys of Newmarket, Aaron Pritchard spills the dirt on his 15-year journey in the landscaping realm. So, what does it really take to build a landscaping empire? Key Takeaways: T…

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Ep 031: How To Get Known In Your Space | The PromoMinds Podcast 18:34

8M ago18:34

18:34

Send us a text In this episode of The PromoMinds Podcast, Steve shares a couple simple, yet effective strategies you can use to help build your audience and get known in your space. Key Takeaways: 1. Consider the line, "What's In It For Them?" as showcased in Joe Polish's latest book 2. Think of related businesses your customer also buys from and h…

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Ep 030: How To Create Simple, Consistent Videos | PromoMinds Media Master Class 44:01

9M ago44:01

44:01

Send us a text In this special presentation, Steve shares insights on how to use video to build an authentic brand on social media, without worrying about having the "Hollywood" production. He shares tips, tools, and advice that he's used in his own career to help build an online reputation. You will understand how powerful creating consistent, sim…

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Ep 029: Mastering Emotions & Building A Business with Clarissa Paige 1:10:06

9M ago1:10:06

1:10:06

Send us a text In this episode, Clarissa Paige shares how she launched her hypnotherapy business in Midland, Ontario, and how she crafted her unique approach with hypnosis and becoming a HeartMath practitioner, to help people move past their traumas and struggles. She introduces a unique way of thinking about emotions, and how the body physically r…

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Star Trek's Radical Hope: Una McCormack 1:19:52

9M ago1:19:52

1:19:52

In this episode of Conversations on Anarres, we speak with New York Times Best Selling author, Dr. Una McCormack. She has written over twenty science fiction novels, many of which are franchise novels that tie into the Star Trek, Firefly, and Dr. Who universes. We talk about how she prepares for writing her work and why she appreciates science fict…

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Ep 028: How To Get Publicity on Super Bowl Weekend - The PromoMinds Podcast 15:14

9M ago15:14

15:14

Send us a text The NFL is a $12 Billion industry. Taylor Swift has a net worth of over $1.1 Billion. The WWE reached over $1.3 Billion in 2022. All three will be trending over the next 4 days. How can you take advantage of nearly $15 Billion worth of publicity? In this episode, Steve shares tips on how your content can gain more traction when tied …

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Ep 027: Navigating Ontario's Latest Real Estate Changes with Megan Coxworth of Coxworth & Associates 1:15:00

9M ago1:15:00

1:15:00

Send us a text In today's episode, we're delighted to have Megan Coxworth, a passionate real estate agent representing Coxworth & Associates, an esteemed arm of Sotheby's International Realty Canada. Megan brings a unique perspective, having spent five impactful years helping teenagers and young adults with mental health & addictions, before return…

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DS9 and the Radical Imagination: David Seitz 57:20

9M ago57:20

57:20

In this Conversation on Anarres, we speak with Dr. David Seitz about his new book A Different Trek: Radical Geographies of Deep Space Nine. We talk about how Star Trek came to be part of his academic research project and why Deep Space Nine captured his imagination as a way to talk about radical politics in the world today. Our conversation touches…

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Ep 026: The Hybrid Road Warrior, Randy Chaffee, Showcases How To Integrate Social Media with Face-To-Face Sales (B2B) 1:18:14

10M ago1:18:14

1:18:14

Send us a text Randy Chaffee has been around the Roofing Industry for over 4 decades. Like most sales reps, he focused on maximizing face to face meetings with customers from all across the country. But when the pandemic hit, he had to make a change. This is what led to Randy embracing the use of social media, video, and virtual meetings, as a tool…

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Ep 025: How Business Owners Can Navigate Through Ever Changing Legislation w Ethan Luong of Peninsula Canada 50:38

10M ago50:38

50:38

Send us a text Have you ever struggled trying to understand how to stay up to date and compliant with the ever-changing rules and legislation for businesses? Ethan Luong of @PeninsulaCanada joins us today to share how business owners can protect themselves and their businesses in one of the more frustrating, but crucial, categories for entrepreneur…

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Ep 024: Will Gordon on Branding, Men's Health, and Throwing Axes! 1:05:36

10M ago1:05:36

1:05:36

Send us a text On this week's episode, Will Gordon of THro Entertainment and Sports joins the show. We talk all about his work with municipal water treatment facilities, opening up an events business just in time for the pandemic, and how focusing on branding, the customer experience, and putting yourself in uncomfortable situations has helped his …

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Sex Work, Labor, Solidarity: Matilda Bickers 57:24

10M ago57:24

57:24

In this episode of Conversations on Anarres, we talk with Matilda Bickers, the co-editor of a new anthology, "Working It: Sex Workers on the Work of Sex" (PM Press, 2023), which is a collection of reflections by sex workers on the nature of their labor. She explains how she got into this form of advocacy and what similarities sex work has to other …

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Best SciFi & Fantasy 2023 1:09:42

10M ago1:09:42

1:09:42

In this episode of TrekWars@OSU, we consider the sci-fi, fantasy, and other speculative fiction that helped us to imagine futures free of domination, exploitation, war, and empire.Our discussion panel included: Joseph Orosco, co-director of the Anarres Project; Randall Millstein, Robyn Morris, and Kaja Gjelde. Each of them mentioned their favorite …

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Ep 023: YouTube Video Lessons Learned From Mr. Beast 16:19

11M ago16:19

16:19

Send us a text I recently took some time to study some of Mr. Beasts' most popular videos, and took note of all the different ways Mr. Beast grabs attention in his YouTube Videos. #videocontent #videomarketing #businesspodcast #marketingtips FOLLOW ME HERE: @Steve Leslie Hikes on YouTube @Steve.leslie.91 on Instagram Merry Christmas and Happy Holid…

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Ep 022: How To Create Short Form Videos Using A.I. (Opus Clips) 16:10

11M ago16:10

16:10

Send us a text In this episode, Steve walks you through the process of taking a long form YouTube video, and generating a bunch of short form videos for YouTube Shorts, Instagram Reels, and Tiktok. If you're overwhelmed by trying to constantly create a catalogue of short form videos, then this podcast is for you! One piece of advice I heard from Ro…

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Navigating CEO Battles 5:29

11M ago5:29

5:29

Description: In this episode of Kristies Talk, we unravel the dynamic cycles CEOs navigate on their path to organizational growth. From doing everything themselves to empowering specialists, the journey is tough but undeniably rewarding.Door Kristies Lab

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Ep 21: The Entrepreneurial Spirit of Georgian Bay INTERVIEW with Adrian Sauvageot of Hock Stars 57:10

11M ago57:10

57:10

Send us a text Imagine taking the plunge into entrepreneurism, attaining big contracts with clients, and then the world shuts down and your original plan goes out the window! How do you adjust from that? Adrian Sauvageot, a resident of Penetanguishene in Ontario, Canada (North Simcoe) shares how his world got flipped upside down, and how he pivoted…