Beste Melissa And Benjie podcasts (2024)

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Ep #218 Amazon Tools to Create Customer Relationships with Luke Tierney 34:31

4d ago34:31

34:31

In the podcast today, I’m sitting down with Luke, founder and CEO of EcoD2C, a digital marketing agency focused on helping natural product brands launch and scale on Amazon. You can watch the presentation too on YouTube here. Luke shares the latest tools Amazon has rolled out which allow brands to engage customers more directly—and even email them!…

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Ep #217 Bite Sized Annual Planning Tips with Carlo Stuart of Denali Alignment 44:48

11d ago44:48

44:48

Annual planning doesn't need to evoke a frustrated sigh or a roll of the eyes (maybe that's just me); it can be fun and work for you in the year to come. My guest today is Carlo Stuart, founder of Denali Alignment, and he is breaking down how to do annual planning effectively as a small business and how to use the plan during the year so it doesn't…

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Ep #216 Using Data to Make Decisions with Benji Fitts SPINS Data 45:35

18d ago45:35

45:35

There's a time and place for research and digging into the data to make the best decisions you can about your product and next steps in the business. My guest today is Benji Fitts, Director of Customer Education with SPINS Data and we are discussing when the right time is to get data and how you can use it to make decisions. Grab your free data rep…

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Ep #215 Be The Only with Ben Bacon of Lentiful 55:07

25d ago55:07

55:07

Ben Bacon, founder of Lentiful, isn't a unicorn 🦄 and his success wasn't overnight. But, once he committed to his idea of creating a quick heating lentil meal in a cup, he went full steam ahead to be the only one and proving it worked with direct to consumer e-commerce sales. Now in year two, he has retailers knocking on his door asking for the pro…

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Ep 214 CEO Series: Four Traits for Success 28:55

1M ago28:55

28:55

There is a shift in yourself that has to happen for your business to be successful. On today's podcast, I share with you the four traits you must train for to become a CEO and run your business like a boss. Get the CEO checklist at https://www.foodbizsuccess.com/ceo and know exactly what to do when you put on the CEO hat 🎩 in your business. If you …

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Ep #213 CEO Conversations: Morning Routine & Decision Coaching with Kirati & Melissa 37:46

1M ago37:46

37:46

Missed the CEO Conversations last week? It was an incredible two days of coaching founders on making decisions. I also share with you my morning routine and why I think it is essential for a CEO to have one. Thank you to founders Kirati of Let Me Snack and Melissa of I Love Heart Beets for their willingness to be coached and share it with all of yo…

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Ep #212 CEO Series: Culture Creator 32:08

2M ago32:08

32:08

A CEO is first and foremost a manager of people. Most entrepreneurs don't actually want this role, but nevertheless, it is necessary, even if it is a team of one (yourself). Many founders I work with start businesses to be in charge and escape a bad boss or poor work environment, but fail to intentionally set up a positive culture. They develop som…

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Ep #211 CEO Series: Know the Score 30:35

2M ago30:35

30:35

Running a business is like playing a game and every great game keeps score. A CEO knows the numbers and uses them to make decisions and celebrate progress. In this episode I share the tools that a CEO uses to measure Key Performance Indicators (or KPIs) and why they are so important to creating a beautiful business. Get the CEO checklist at https:/…

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BONUS: Are you actually profitable with your pricing? 6:27

2M ago6:27

6:27

There are 12 weeks until Thanksgiving 😱 are you confident you will to be profitable this season? Watch the Pricing video on YouTube here where I break down two different scenarios. I'd so appreciate you leaving a comment and "like" too! Get the Holiday Ready Bootcamp with the Pricing for Profit Spreadsheet + Video as a bonus ($197 value) inside. Pl…

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Ep #210 CEO Series: Constraint & Uncommitting 18:29

2M ago18:29

18:29

We have been talking about what it means to be a CEO of your business with some amazing guests like Tim Bradley, CEO of Teatulia, and Stephen Adelé, author of Ready, Set, Scale. I decided to expand this topic and put together a CEO series sharing with you key traits a successful brand founder embodies as he or she wants to go beyond the stress of d…

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Ep 209 Ready Set Scale with Stephen Adelé 54:46

2M ago54:46

54:46

This is a must listen to episode today if you want to go from maker and doing everything in your business to true entrepreneur who earns the freedom of time and money that's possible from a business. My guest is DU School of Business Professor and co-author of the new book Ready, Set, Scale; How to Scale Your Business without Losing Your Soul, Step…

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Ep #208 A Beautiful Business 36:47

2M ago36:47

36:47

I have spent much of the last 18 months working through a concept to create I like to call a "beautiful business". First, for myself in my business and then in the Master Your Business program with Fuel members. This is a business that doesn't meet some outside standard of success, but one that energizes and serves both your life and your customers…

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Ep #207 Working with Your Spouse + CEO Conversations with Tim Bradley of Teatulia 1:04:28

3M ago1:04:28

1:04:28

This is one of those episodes that you do NOT want to miss! My conversation with Tim Bradley, CEO of Teatulia, is packed with nuggets for aspiring and scaling founders. We dive into his first CPG business, Rocky Mountain Popcorn, that he ran with his wife, Karen. He shares his his wisdom around the dynamics of working with a spouse, including the i…

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Ep #206 10 Things No One Believes Me About Starting a Business 40:50

3M ago40:50

40:50

Working with 100s (maybe even 1000s) of founders launching or growing a packaged food business for over six years has been an exercise in trying to figure out how to say the things people really need to know in ways that are digestible. And there are some things that you just don't really know until you have been through it and are on the other sid…

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Ep #205 From Clueless to CEO: Evolving Her Business Through Change with Lisa of PremOla Granola 38:21

3M ago38:21

38:21

Lisa Bastian and her son Ben started PremOla granola in a year of great change and the business continues to evolve as it has grown. I love that Lisa is committed to creating a business that she loves and works for her life even as Ben has shifted his involvement. This is a must listen to episode on how Lisa has grown her confidence in her abilitie…

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Ep #204 Why You Want to Be Holiday Ready Now with Jordan Buckner 35:46

3M ago35:46

35:46

Jordan Buckner, founder of Tea Squares, FoodBevy and Joyful Co, a curated gift boxing company and I, as a former Marketing Team Leader at Whole Foods Market, nows a thing or two about retail. He and I have an awesome conversation about why holiday planning starts in the summer (or earlier) and how to craft a great roadmap for success. Get the CEO c…

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Ep #203 Mid Year Check In : Your Vision, Strategy and Tactics 20:23

4M ago20:23

20:23

We are halfway through the year and it's time to do a check in on the goals and milestones you set waaayyy back in January. It's likely you aren't where you thought you "should" be at the 6 month mark. Don't beat yourself up - we always underestimate how long something will take! it's time to refocus, re-strategize, and ensure your actions align wi…

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Ep 202 What You Need to Know About SEO with Chuck Aikens of Tymoo 43:33

4M ago43:33

43:33

Many founders ask me about SEO and what they can do to increase their "organic reach". I finally found THE person to help us understand SEO as a small business, not one with a ton of money to through at ads. What I learned from Chuck Aiken, founder of Tymoo, will surprise you and give you a new way to "do" SEO for best results. Get the CEO checklis…

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Ep #201 Your Questions Answered with Sari and April Part 2 1:14:06

4M ago1:14:06

1:14:06

In this part two of the Q&A interview featuring Fuel member questions, Sari and April address growth questions as brands move past the launch phase of their business and want to scale into online and wholesale sales. Questions include addressing the best strategies for selling products directly to consumers, overcoming the challenges of navigating …

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Ep #200 Your Questions Answered with Sari and April 53:44

4M ago53:44

53:44

It's a huge milestone today as Food Business Success hits 200 episodes of a weekly podcast! Tune in for my answers to questions from our Fuel members about launching a business including my story of starting a food business. Get the CEO checklist at https://www.foodbizsuccess.com/ceo and know exactly what to do when you put on the CEO hat 🎩 in your…

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Ep #199 Creating a $100M Business on His Own Terms with Scott Edwards of Elevated Gains 55:48

5M ago55:48

55:48

Scott Edwards, founder of Elevated Gains, has BIG dreams for his protein bar brand to create a $100M business, but he's doing what a great CEO does: not rushing, constraining his activity and focused on learning while making money. After struggling to get out of the startup stage with his CBD protein bars for years, we started working together last…

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Ep #198 Money Drama and How I [mostly] Avoid Money Mistakes 30:20

5M ago30:20

30:20

I have been in own money drama recently about making an investment in my business and fear about making (yet another) money mistake. Yep, I've made more than a few "mistakes" with money 😵‍💫. Most of them I would say were "learnings" and stepping stones, with only one really bad one that I still cringe about when I think about it. But, the good news…

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Ep #197 Right Sizing Your Business with Sarah Delevan 50:26

5M ago50:26

50:26

Sarah Delevan, a CPG profitability expert and host of the Good Food CEO podcast, and I have an engaging conversation about what it takes to create a sustainable businesses on your terms. We discuss the essential financial strategies and the intentional approaches founders need to build successful ventures including what your COGS need to be and rig…

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Rhymes With - Postville Community Heart & Soul 41:30

5M ago41:30

41:30

Crystal Duffy, Community Developer for the Postville Community Heart and Soul program joins us on this episode to talk about one NE Iowa communities journey through the Heart and Soul framework. Postville, a small town of 2,500+ in rural Allamakee County, has been slowly growing for well over a decade as local processing plant jobs and various indu…

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Ep 196 Setbacks and Comebacks 12:36

5M ago12:36

12:36

You have already overcome so much (we survived a pandemic!), but most of us fail to think of ourselves as the hero in the story and use it as evidence of what we can accomplish in our businesses. In this episode, I explore how to turn setbacks into powerful comeback stories for your business and life. Learn practical strategies for handling challen…

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Rhymes With Decorah - Porter House Museum 31:35

5M ago31:35

31:35

Located on a stately corner of Broadway and River Street in downtown Decorah is the former home of Adelbert Field Porter (1879 – 1968) and Grace Young Porter (1880 – 1964). Both single children of early Decorah and NE Iowa business families, Grace and Bert Porter left their home as a Museum of worldly collections that inspire exploration of history…

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Ep #195 Starting a Buzz-Worthy Brand with Anna Zesbaugh 48:09

6M ago48:09

48:09

In this episode, I chat with Anna Zesbaugh, the inspiring founder of Better Buzz Brands that makes Hooch Booch and Corpse Reviver beverages, to discuss her journey launching an alcoholic hard kombucha company during the pandemic and then adding a non-alcoholic beverage to pave the way for more sales. Despite facing significant challenges, Anna's te…

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Ep #194 How To Take Time Off As An Entrepreneur 26:08

6M ago26:08

26:08

Are you a good time off taker? Are you able to turn off your phone and get present with the people and experiences, or do you feel ancy, agitated and anxiety wondering what you are missing and what messes will await you when you return? Most business owners I meet are TERRIBLE at taking real time off and it is actually hurting their businesses more…

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Ep #193 Sage Wisdom from Coach Maz 51:07

6M ago51:07

51:07

Deb Mazzaferro (aka Coach Maz) has been in the CPG industry for decades and she shares her insights and wisdom in a conversation we had together recently. With vast experience with legacy brands, importers, start-ups, brokers and distributors, she has a lot we can learn from when navigating the industry. From who you want on your "board of director…

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Rhymes With - Rotary International 33:15

6M ago33:15

33:15

Rhymes With Decorah is back after our fun mini-series of shows from Lansing, Iowa - and what better topic to talk about than the Service of Rotary International and the Decorah Rotary Club! Join Ward Budweg, Brecka Putnam, and Benji for a conversation about Rotary and all that this incredible organization does - Service above Self! Decorah Rotary R…

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Rhymes With - Sangerfest - Dr. David Judisch 40:56

6M ago40:56

40:56

Sangerfest 2022, Photo: Beth Skogen Dr. David Judisch, Director of the Luren Singing Society and Director in Chief for the Norwegian Singers Association of America joins us for this episode to talk about Sangerfest - and so much more! Sangerfest is a celebration and gathering of Norwegian Singing Societies from across the country that happens every…

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Ep #192 Routines for a Successful Season 27:12

6M ago27:12

27:12

Our brain loves a great routine and it's important that as things shift in our lives that we take some time as CEOs of our business to re-evaluate them and make decisions ahead of time to set ourselves up for success. Often we just let the seasons run us and run us over instead of setting up systems and routines that shift with the needs of the sea…

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Rhymes With Lansing #5 - Rick Welsh 30:39

6M ago30:39

30:39

Welsh's Village Farm & Home, Lansing Iowa - Photo Benji Nichols Welcome to "Rhymes With Lansing" - a mini-series of podcast shows featuring just a few of the amazing folks that call Lansing, Iowa home. Recorded in the Spring of 2024, these shows represent a snapshot in time of life in one of Iowa's great, rural, Mississippi River towns. Find the in…

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Rhymes With Lansing #4 - Melissa & Nick Hammell 27:40

6M ago27:40

27:40

Welcome to "Rhymes With Lansing" - a mini-series of podcast shows featuring just a few of the amazing folks that call Lansing, Iowa home. Recorded in the Spring of 2024, these shows represent a snapshot in time of life in one of Iowa's great, rural, Mississippi River towns. Find the intro show to this series here. Melissa & Nick Hammell are both bu…

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Ep #191 Your Permission Slip to Do Business Your Way 20:46

6M ago20:46

20:46

There's a lot of ways to do business and a lot of people telling you how you "should" do it "right". The truth is that there is no ONE way and there is no RIGHT timeframe for success. The whole reason you got into business is probably to have more time and money freedom and to chart your own course and then it's easy to start comparing yourself to …

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Rhymes With Lansing #3 - Andrew Boddicker 33:02

6M ago33:02

33:02

Photo Courtesy of Walking Space Welcome to "Rhymes With Lansing" - a mini-series of podcast shows featuring just a few of the amazing folks that call Lansing, Iowa home. Recorded in the Spring of 2024, these shows represent a snapshot in time of life in one of Iowa's great, rural, Mississippi River towns. Find the intro show to this series here. An…

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Ep #190 The Future of Business with AI with Dax Hammon of FOMO.ai 53:41

7M ago53:41

53:41

Do you want to run and hide when people start talking about AI and using it in your business? I kinda do...it's a little overwhelming and feels hard. My guest today, Dax Hammon of FOMO.ai, is an expert on the topic and he is going to blow your mind with where AI is going and how fast things are changing. He sent me a video as well so you can SEE wh…

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Rhymes With Lansing #2 - Erin Cubbon - Naturalist 33:26

7M ago33:26

33:26

Erin Cubbon, Naturalist, Allamakee Co Conservation Welcome to "Rhymes With Lansing" - a mini-series of podcast shows featuring just a few of the amazing folks that call Lansing, Iowa home. Recorded in the Spring of 2024, these shows represent a snapshot in time of life in one of Iowa's great, rural, Mississippi River towns. Find the intro show to t…

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Rhymes With Lansing #1 - Maryann Baldwin 35:50

7M ago35:50

35:50

Maryann Baldwin, Lansing Entrepreneur Photo by: Brittany Todd Welcome to "Rhymes With Lansing" - a mini-series of podcast shows featuring just a few of the amazing folks that call Lansing, Iowa home. Recorded in the Spring of 2024, these shows represent a snapshot in time of life in one of Iowa's great, rural, Mississippi River towns. Find the intr…

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Rhymes With Lansing - Intro Show 24:36

7M ago24:36

24:36

Lansing, Iowa - Courtesy, Driftless Visitors Center Welcome to a special mini-series of shows we're calling "Rhymes With Lansing" - bringing you stories from "where Main Street meets the Mississippi" in Iowa's very NE Corner. Located in Allamakee County, Lansing is a town of almost 1,000 people ideally tucked into a wooded valley along the Mississi…

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Ep #189 Grow Sales with the Reciprocity Principle 17:15

7M ago17:15

17:15

When we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is one of the most deeply ingrained principles in humans an…

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Ep #188 Facebook Ads That Work with Zach Spuckler 53:07

7M ago53:07

53:07

Advertising on social media can feel pretty overwhelming and a lot of people burn through a lot of money to figure it out (or never figure it out). My guest today, Zach Spuckler of Heart, Soul & Hustle helps entrepreneurs figure this whole advertising thing with ease (if I can learn it, you can too) and focuses them on the one type of ad that actua…

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Rhymes With - Allamakee County 40:32

7M ago40:32

40:32

Valerie Reinke, Executive Director of Allamakee County Iowa Economic Development & Tourism joins us for this episode of "Rhymes With... Allamakee" Iowa's most Northeastern County is a treasure trove of outdoor beauty, recreation opportunities, and some very dynamic communities. With just over 14,000 people, Allamakee County consists of six small to…

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Rhymes With Decorah - Chad Elliott DCSD Culinary Specialist 32:10

7M ago32:10

32:10

Join us on this episode of "Rhymes With Decorah" as we take an awesome opportunity to talk with Decorah Community School District Nutrition Director and Culinary Specialist Chad Elliott. With deep roots in the Decorah area, Chad brings a background in the commercial food service industry to what may be any communities most important food source - s…

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Ep #187 Sales Can Be Easy & Fun with These 4 Mindset Shifts 30:50

7M ago30:50

30:50

Sales people gets a pretty bad rap (think used car salesman stereotype) and how however you think about "sales" is affecting your revenue in your business. I can give you strategies all day long (as Danny and I are doing in the Up Level Workshop), but it's at least as important to also change your mindset around sales and become a great sales perso…

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Rhymes With - Spring Inspire(d) 2024! 32:11

7M ago32:11

32:11

Cover image by Anne Butera / MyGiantStrawberry.com Join the WHOLE fam on this show for a rundown on the Spring 2024 Issue of Inspire(d) Magazine! Here's Aryn's editors letter for this issue as well. Don't miss a tiny bit of this beautiful issue (inside and out!). Thanks for listening, reading, and supporting our mission of sharing positive news! Fi…

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Ep #186 They Earned their Badass Titles with Amber, Kerrieann and Genevieve 32:05

8M ago32:05

32:05

Becoming a badass CEO with a successful business doesn't happen overnight (I wish!). Instead, one day you wake up different after weeks, months and even years of stringing together small decisions and actions that are a vote for the person you want to be. A badass is someone who follows through on what (and when) he or she says it will be done, tak…

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Ep #185 Up Level Your Farmers Market Strategy to Make Money 26:00

8M ago26:00

26:00

Danny and I love farmers markets as one of the first places for brands to go, but did you know that many brands continue with the market sales channel because it makes really good business sense? And it doesn't mean you have to do them all! Danny of Peak State Coffee is doing just this and using markets to fund his business while also taking 2 mont…

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Ep #184 Getting You More Customers with Mark Josephson of Castiron 37:20

8M ago37:20

37:20

It's one thing to make something delicious, but then you have to spend even more time finding the customers to buy your products. I'm joined today by Castiron founder, Mark Josephson, who is changing the way brands find customers and making it so much easier! If you want to check out Castiron and be a part of their new marketplace so you can focus …

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Rhymes With - EMS - Steve Vanden Brink 34:04

8M ago34:04

34:04

Photo Courtesy of WinnMed Emergency Management Services are often not thought of until there is a time of need. Police, Fire, Ambulance, First Responders – all provide essential community services, and face unique challenges in much of our rural regions. Steve Vanden Brink has been serving Decorah and NE Iowa for over 30 years as an EMT and Directo…

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