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The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

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CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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CPG Insiders

Mark Young, Justin Girouard

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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and me ...
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Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire? We'll ...
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This is the CPG Troublemakers, the place where brands and makers, food and beverage nerds, and investors all gather to cause a little bit of mischief. We welcome industry leaders, white space thinkers, and channel partners to come together to turn problems into opportunities or at the very least have a little fun along the way.
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Join me, Casey Gutteridge, owner and director of CPG Media, as I unveil the driving force behind this exciting journey. Discover my personal journey, the motivation behind crafting this podcast, and the ultimate mission it holds: to empower fellow photographers with invaluable business insights, boosting their confidence, clientele, and earnings. Get ready to embark on a transformative ride towards photographic success and financial growth. Remember, Kindness is King! Thanks for listening Ke ...
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a su ...
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching live…
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I'm thrilled to dedicate my first podcast episode of 2025 of the My Curious Colleague Podcast to Front Line Agents in the Contact Center. 🌟 This week, I sat down with @Beryl Krinsky, Founder of @B.Komplete to explore mindfulness practices and their role in supporting mental health, especially in high-stress environments like contact centers. From n…
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In this episode of the Startup CPG podcast, Daniel Scharff and Lance Schwarzkopf take us behind the scenes of launching a food or beverage product. They break down the complexities of working with contract manufacturers, or "co-mans," to transform a concept into a market-ready product. Daniel and Lance share essential steps for emerging brands, fro…
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In this episode of CPG Insiders, Mark + Justin are joined by negotiation expert Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, to discuss his new book Empathy and Understanding In Business. Together, they dive into the art of negotiation, exploring how empathy, trust-building, and collaboration can transform you…
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Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold. The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure… Tongue-in-che…
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The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work toge…
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In this episode of the Startup CPG podcast, Grace Kennedy sits down with Val Emanuel, the inspiring co-founder of Rif Care, a two-year-old feminine care brand that prioritizes sustainability and wellness. Val shares the journey behind Rif Care's creation, from identifying gaps in the market for elevated, eco-friendly period products to overcoming c…
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The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work toge…
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In this episode of the Startup CPG podcast, Daniel Scharff sits down with Patricia Menegoto, Head of Marketing and Community at Startup CPG, to reflect on a transformative year for the community and discuss ambitious plans for the future. Together, they recount the milestones of 2024, from hosting dedicated sections at trade shows, events in 17+ ci…
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The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/ Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedVi…
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In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Spencer Hoddeson, the CEO of Gay Water. They delve into the inspiration behind creating Gay Water, a mission-driven brand that is aiming to increase representation for the queer community in the alcohol space. With a rich background in media and tech, Spencer shares his …
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The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media winners were and how they ascended to l…
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In this episode of the Startup CPG podcast, Daniel Scharff sits down with David Fudge, co-founder of Aplós, to discuss the journey of building a premium non-alcoholic spirits brand. David shares insights from his time leading brand at Bonobos, where he helped pioneer the direct-to-consumer model, and how those experiences informed his approach to c…
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The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now? Find Jeff Bustos on Linkedin here: https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here…
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In this episode of the Startup CPG podcast, Grace Kennedy sits down with Joseph Rotondo, founder & CEO of Smearcase, the innovative brand behind the world’s first frozen cottage cheese. Joseph recounts his journey from a post-workout craving to the creation of a protein-packed dessert that’s disrupting the traditional ice cream market. Joseph share…
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In this episode of the Startup CPG podcast, Daniel Scharff chats with Heidi Traore, Supplier Relationship Development Manager, and Jeanette Bloss, Category Manager, from NCG (National Co+op Grocers). Together, they provide an in-depth look at NCG’s role as a powerful partner for natural channel brands and co-op grocery stores. Heidi breaks down wha…
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The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space. Follow Hunter Poole on Linkedin : https://www.linkedin.com/in/hunterpoole/ Fol…
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In this episode of the Startup CPG podcast, Grace Kennedy chats with Caroline Howard, one of the co-founders of Walker Brothers, a kombucha brand crafting both non-alcoholic and hard kombucha. Caroline shares the story behind Walker Brothers’ inception, including how a family scoby and a shared passion for beverages sparked the brand’s journey. She…
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The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be. Follow Brittain Ladd at : https://www.linkedin.com/in/brittainladd Follow and subscribe to 'No retreat, no surrender' : https://www.linkedin.com/ne…
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In this episode of the Startup CPG Podcast, Daniel Scharff is joined by a distinguished panel of investors, including Greer Tessler (Founding Partner at Simple Food Ventures), Daniel Faierman (General Partner at Habitat Partners), Carolyn Simmons (Partner at Melitas Ventures), and Andrew Reynolds (Co-Founder & General Partner at RCV Frontline). Tog…
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The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on LinkedIn…
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In this episode of the Startup CPG podcast, Grace Kennedy speaks with Katie Lefkowitz, founder of Harken Sweets, about her journey from concept to creating a successful better-for-you candy brand. Katie shares how her personal health journey inspired the development of candy bars infused with superfoods like dates and oats, offering healthier alter…
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The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network. This episode from recorded at the 2024 Walmart Marketplace Seller Summit. Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/ Follow Walmart Ma…
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In this episode of the Startup CPG podcast, Daniel Scharff sits down with Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, to tackle the five biggest mistakes brands make in operations—and how to avoid them. Jamie shares why "planning for the unexpected" isn’t just a saying, it’s a survival tactic, and explains how treating your co…
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In this episode of the Startup CPG Podcast, Grace Kennedy chats with Lindsay Hancock, founder of My Better Batch, about her journey from a corporate career in CPG to launching her own brand of premium cookie mixes. Lindsay shares her experience creating a product that fills a gap in the baking aisle, offering a clean, homemade flavor with simple in…
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The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/ Follow Jenny Burke on LinkedIn here: https://www.linkedi…
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In this episode of the Startup CPG podcast, Daniel Scharff explores the world of SupplySide West with Wiley Jones, Founder and CEO of Doss, who sponsored 2 lucky brands to attend SupplySide West this year - Paul and Barbara Logan from Uncle’s Ice Cream; and Mark Collis, CEO of Scout Organic. At Doss they're building tools for teams that work in the…
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The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon. This episode is sponsored by Epsilon. Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/ Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/comp…
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In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cason Crane, the founder of Explorer Cold Brew, to explore his journey from endurance athlete and consultant to the creator of a caffeine-conscious coffee brand. Cason shares his unique story, which includes summiting the highest peaks on every continent and competing on Race …
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In this episode of CPG Insiders, Mark + Justin discuss why your advertising budget for 2024 won't cut it for 2025. They explore the impact of media inflation, the necessity of evolving your marketing strategy based on future goals rather than past performance, and the importance of understanding your brand's replenishment cycle. Dive into their con…
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The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024. Follow Melissa on LinkedIn here: https://www.linkedin.com/in/melissa-emerich-25707536/ Follow AD USA Retail Media on LinkedIn her…
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In this episode of the Startup CPG podcast, host Daniel Scharff sits down with Taylor Cathala, Senior Spirits Category Merchant at Whole Foods Market, to explore the intricacies of getting a brand into Whole Foods’ coveted spirits section. Taylor shares his journey from graphic design to category management, where he now oversees an evolving landsc…
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The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesse…
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In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Woo Pailet, co-founder of LOO, a plant-based, eco-friendly wipes brand. Woo shares the inspiration behind LOO and the drive to create sustainable, beautifully designed wipes that appeal to both environmental and aesthetic concerns. She dives into the harmful impact of traditiona…
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