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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”
 
Evolve CPG is a podcast and community committed to evolving the consumer packaged goods industry because we believe that better products, brands, and leadership are not only possible, but necessary. This show features innovative leaders actively pursuing a better world, and his hosted by Gage Mitchell, founder of Modern Species—a B Corp certified brand design agency.
 
The CPG & CBD University Podcast, produced by Global Widget, LLC, is intended for audiences who are interested in learning more about CBD, health and wellness products. Each podcast episode will examine the burgeoning industry, including the latest news and trends, information around the sourcing, manufacturing, testing and distribution of CBD, health and wellness products, and any new product details from Global Widget’s in-house and private label brands.
 
Podcasting from the steam tunnels deep beneath the soft white underbelly of Raleigh, North Carolina, K. Ryan Parker & Reid Pegram bring you the latest on Comedy, Punk, Games & Books. New episodes are available on the first Wednesday of every month. Contact CPGB at cpgbpodcast@gmail.com. Follow CPGB on Facebook, Twitter and Instagram: @cpgbpodcast Available on Radio.com, Apple Podcast, Google Play, Spotify, TuneIn, Stitcher, Podchaser & Blubrry.
 
Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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When customers know the stories behind the products they consume, they can see their connection to a wider ecosystem and feel more empowered to become active members in it. This is the founding principle behind the storytelling, transparency, and contact platform Into, and its Co-Founder and CEO Pablo Muñoz Ledo joins us on the show today. Into com…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Wells, Senior Editor of Grocery Dive. Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store form…
 
It takes innovation, science, research and expertise to craft premium CBD, health and wellness products across multiple in-house and private label brands. Chief Technology Officer and VP, Amazon Business Unit, John King joins VP of Sales Operations, Scot Wooster to discuss how Global Widget utilizes SPINS for industry-leading data and research into…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series. Follo…
 
The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable an…
 
Despite decades of ascendancy, the health food market still has elements that make it niche and non-mainstream. Marlene's Market and Deli is a shining example of an established, independent store that has a committed customer base in its community, with a strong set of core values and goals. Lisa Gebhardt is the daughter of the founder of the compa…
 
The evolution of the CBD University Podcast enters its next chapter. As Global Widget continues to evolve as an industry leader and contract manufacturer of consumer packaged goods, our podcast transforms into the CPG and CBD University Podcast on this episode. Global Widget co-founder Kevin Collins discusses our evolution in the industry and into …
 
The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight. This is the second in a 3 part series with Label Insight. Follow Label Insight online at: http://www.labelinsight…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Follow E.L.F. Beauty online at: http://www.elfbeauty.com Follow E.L.F. Beauty on LinkedIn at: htt…
 
What if you, as an ordinary person, had the opportunity to invest in a startup you loved, just like angel investors do? Wefunder is a platform that enables these opportunities, and today’s guest, Jonny Price, VP of fundraising at the platform, joins us to share some insights into how it all works. We talk about the benefits of this model of crowdfu…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Doug Guyer, Co-Founder & Director of Strategic Development at Brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they …
 
To be successful in the CBD industry, it takes innovation, education and collaboration. Vice President of Sales, Vince Gillen and Business Development Manager Clay Rahmberg discuss Global Widget’s commitment to their customers, private label, retail and distribution partners. Hear how we craft innovative products, educate our customers and business…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Yuni Sameshima & Joey Petracca, co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and tho…
 
Self-awareness is the first step to the attainment of healthy relationships and effective leadership because it is only from a full cup that we can authentically give to others. This is one of the foundational ideas that the coaching offered by Matt D’Amour and Linwood Paul is based on and today we have them on the show as our guests to hear more a…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Kate Brady, head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moment…
 
Global Widget is Gummy Central™, putting you at the center of the gummy universe. Formulator Sara Brown and Business Development Manager Mac Norton discuss how our vertical integration and in-house formulation team work with customers, retail, distribution and private label partners to craft the most delicious, effective and highest quality gummies…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets, where he oversees the coverage of the Beverage and Household Personal Care sectors. Follow RBC Capital online at: https://www.rbccm.com/en/ Follow RBC Capital on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Nik answers t…
 
Creating a sustainable business is about more than your carbon footprint. Sure, your environmental impact is important, but so is your societal and economic impact, including how you affect the communities you work in and how you treat the people who work for you. Today’s guest is Ian Walker, Founder, and President of Left Coast Naturals, an organi…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss…
 
The reason organic food only occupies 5% market share despite being so delicious and sustainable must be because of the preachy and argumentative narrative surrounding it. Today we speak to Dennis Weaver about the work he has been doing to introduce the mainstream consumer to the fun side of organic. Dennis is the Founder of Change Your Food, Chang…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and ret…
 
Kristen Nichols, editor of Hemp Industry Daily, has the latest on the headlines making news in the CBD industry. She discusses recent changes in state regulations regarding CBD and cannabis products in New York and the legalization of hemp production in Idaho. Plus, the latest on states with pending legislation, such as Alabama, North Dakota and Or…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: http://gopuff.com Follow Gopuff on Instagram at: http://Instagram.com/gopuff Follow Gopuff on Twitter at: http://Twitter.com/gopuff Down…
 
Today we hear from Linwood Paul and Matt D’Amour about how honestly we answer the question: how are you? Together, Linwood and Matt are co-founders of Subtle Distinctions, a business that offers integrative coaching for individuals, business leaders, and their teams. They help others make great decisions, exceed their goals, and create thoughtful l…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer…
 
Rod Kight, industry advocate and attorney, is back on the CBD University Podcast, as we look back at the biggest regulation-related stories of the first four months in 2021. Kight discusses the emergence of hemp compound, Delta-8 THC, along with other cannabinoids other than CBD, plus the effect that the PACT Act will have on vaping products. And, …
 
The CPG Guys, Sri & PVSB, are joined in this episode by Declan Kennedy, CEO of StitcherAds, a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Declan joins us to talk about all the privacy changes resulting from Google's decision to end the use of 3rd party cookie…
 
Trademarks, copyrights, and patents play an important role in the value of a business, but it can be confusing to know how to use them effectively. Erin Ogden is the Managing Attorney at Ogden Glazer + Schaefer, a business law firm that focuses on intellectual property, and she joins us today to help us navigate these tricky waters. Our conversatio…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Clapper, CEO of Arkansas-based 8th & Walton, a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory and Custom Training Full Service Support Learn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podc…
 
Defense Boost is Global Widget’s first non-CBD brand, bringing health and wellness benefits through a line of immunity support gummies. VP of Sales Vince Gillen and Director of Strategic Business Partnerships Tracy Lane discuss the launch and our four varieties of Immunity Support Gummies available for retailers and consumers: Apple Cider Vinegar, …
 
Search engine optimization is in a state of constant change, so it’s important to keep moving to fit with the algorithm. If you can do this, you can boost your online presence and maximize the traction you get from it. Today, we speak with Casey Nifong, the founder of Mountain Laurel Digital, a full-service digital agency in Asheville North Carolin…
 
In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. …
 
A study by Brightfield Group, a leading consumer insights and market intelligence firm for the CBD and cannabis industries, shows that sleep in the new number one desirable product effect that consumers seek from CBD. According to the study, cannabis use “right before bed” nearly doubled in 2020 and for the first time, sleep outranked relaxation an…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms. Meagan answers these questions posed to her: Did we hear that right? Several years ago…
 
Today, you'll hear from Linwood Paul and Matt D'Amour, co-founders of Subtle Distinctions, about why you should place connection before content when starting a conversation, either in a professional setting or in your private life. Join us to listen more about their insight as to how we have become so attuned to the 'new normal', and gently remind …
 
The CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating increases in basket size & customer retention Spencer & Henry answers these questions posed to them: What were the consumer needs that you as founders identified a…
 
Compassion Kind works with governments, institutions, local leaders, organizations, foundations and businesses around the world to ensure the most vulnerable beings get assistance they need from their communities. As one recipient of our Million Dollar CBD Pet Product Giveaway, Compassion Kind has been using our pet CBD products with partners in th…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Darnley Merzier-Bryan, founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business information technology (IT) consulting firm founded in 2008 and headquartered in the Washington D.C. Metro area. Merzier's entire client f…
 
Fair trade is far more complicated than simply paying more for a product. It touches on all aspects of the supply chain and intersects with a range of issues. Anna Canning is the campaign manager of Fair World Project, a non-profit that advocates for fair trade policies and helps bring related topics into the public conversation. In this episode, w…
 
In our first bonus episode, we discussed with Linwood Paul & Matt D'Amour, co-founders of Subtle Distinctions, about the concept of the path to action from the book Crucial Conversations: Tools for Talking When Stakes Are High. By tuning in, you'll hear about the four components of the path to action, why shaping your own story is important for tak…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Paco Underhill, legendary author of the seminal book on shopping behavior, "Why We Buy" which has been in continuous print for 20+ years. Paco answers these questions posed to him: Your book “Why We Buy” was published over 2 decades ago yet remains, to this day, in publication in 28 languages …
 
Global Widget recently took part of a first-of-its-kind CBD industry clinical study examining the effect of CBD products on liver health. Validcare, which conducts patient-centered clinical trials, reported no preliminary evidence of liver disease in the more than 800 adults taking part in the study. Patrick McCarthy, CEO of Validcare, joins Global…
 
It takes both creativity and partnerships with mission-aligned people and organizations to effectively market ethical and organic consumer goods. Today we speak to Jamie Lamonde and reflect on her top marketing lessons from working with mission-driven companies. Lessons that she’s used to found The Kindship Group, a full-service agency that empower…
 
Greer Deal, Director, Global Regulatory Services, Dr. Rafe Bundy, Associate Consultant at Global Regulatory Services and Margaret Richardson, Chief Compliance and Legal Officer at Global Widget, discuss CBD as a novel food in the United Kingdom. In order for our CBD products from Hemp Bombs and Nature’s Script to be available to consumers in the U.…
 
Nikki Fried, Commissioner, Florida Department of Agriculture and Consumer Services was elected to the position in 2018. Her department oversees the hemp industry in Florida, which has seen tremendous growth in the past year. During a recent visit to Global Widget, Fried discussed how Global Widget is a leader in the industry, how we ensure the safe…
 
In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo. the founder & CEO of Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, conte…
 
With the right knowledge, we can shift the narrative of nutrition and organic eating, leading to sharper minds and more able bodies. Today we’re joined by Zeke Khali, AKA ‘The Healthy Hueman’ to talk about his mission in making natural health and wellness accessible to all. In this episode, listeners will benefit from Zeke’s insights, as well as fr…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Erica Fortune, SVP of eCommerce at Big Lots!, the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Front End Development (FED), Web Analytics, Search Engine Optimization (…
 
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