The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
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My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !
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CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and me ...
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Artists represented by the Caroline Pagès Gallery discuss their pieces, work process and influences.
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CPG Guys Fast Forward
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This is the CPG Troublemakers, the place where brands and makers, food and beverage nerds, and investors all gather to cause a little bit of mischief. We welcome industry leaders, white space thinkers, and channel partners to come together to turn problems into opportunities or at the very least have a little fun along the way.
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Join me, Casey Gutteridge, owner and director of CPG Media, as I unveil the driving force behind this exciting journey. Discover my personal journey, the motivation behind crafting this podcast, and the ultimate mission it holds: to empower fellow photographers with invaluable business insights, boosting their confidence, clientele, and earnings. Get ready to embark on a transformative ride towards photographic success and financial growth. Remember, Kindness is King! Thanks for listening Ke ...
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Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire? We'll ...
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a su ...
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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Founder Feature: Zoe Levin of Bim Bam Boo
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43:52In this episode of the Startup CPG podcast, Grace Kennedy speaks with Zoe Levin, founder and CEO of Bim Bam Boo, a pioneering tree-free paper company committed to sustainability and innovation. As a second-generation entrepreneur in the eco-friendly paper industry, Zoe shares her journey of building a purpose-driven brand, from identifying market g…
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The Intersection of Data & Media with Canadian Tire’s Simone Lumsden
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43:55The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial services division and CT REIT. Their retail business is led by Canadian Tire, which provides Canadians with pr…
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How To 10X Your Mass Retail Sales
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38:54In today’s episode of CPG Insiders, Mark + Justin break down the biggest mistakes brands make when trying to transition from eCommerce to Mass Retail. With thousands of products competing for attention, success isn’t about being on the shelf. The brands that win have already done the work to before the customer even walks in the store. Learn why di…
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119 Curious About...Knowledge Operations Using "Find & Follow" Method in the Contact Center w/Greg DeVore, co-founder | ScreenSteps
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14:20This week, I continue my deep dive into “knowledge in the contact center”—but this time, we're exploring a crucial aspect: Knowledge Operations. Joining me for the 2nd episode (#119) in this series is my colleague @Greg DeVore, co-founder of @ScreenSteps, who shares his expertise on how we can rethink training and knowledge transfer for contact cen…
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#187- Expo West 2025 Debrief with S’NOODS and Whims
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52:52In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Caitlin Bricker, Editor of Startup CPG, Lauryn Bodden, Founder of S'NOODS, and Leanne Viola, Founder of Whims Delights to break down Expo West 2025—the industry’s biggest event of the year. They dive into key takeaways, touch on the hot debate: Did Expo West lack innovation? …
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Women In Retail Media Collective join The CPG Guys
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41:20The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media. Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/ Find Ana Laur…
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Founder Feature: Susan Hartman of Recoup Beverages
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41:32In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Susan Hartman, co-founder of Recoup Beverages, to discuss the journey of building a gut-healthy hydration brand. Susan shares how she met her co-founder, Siwat, and how his personal health journey inspired the creation of Recoup. She dives into the challenges and triumphs of t…
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Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander
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41:31In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025. Follow Chelsey Alexander on LinkedIn at: https://www.linkedin.com/in/chelsey-alexander-a3269757/ Follow Bayer on LinkedIn at: htt…
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#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome
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59:33In this episode of the Startup CPG podcast, Daniel Scharff speaks with three visionary founders who have built and scaled their businesses without external funding. Joining the discussion are Lisa Mastela of Bumpin Blends, Ben Bacon of Lentiful, and Jack & Tessa Schrupp of Drink Wholesome—leaders who have mastered lean operations, strategic growth,…
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118 Curious about...Retirement Questions to Ask Yourself w/Judy Freedman, Lifestyle Blogger & Frmr. The Campbell Company Colleague
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22:58🏓This week I'm Curious About... Retirement — it’s a word that often comes with mixed emotions. For many, it’s long-awaited freedom. For others, it’s an uncertain transition. But what if we started thinking about retirement not as a finish line, but as a journey of reinvention? In the latest episode (#118) of My Curious Colleague 🔍 #CPGCX Podcast, I…
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The CPG Guys February 2025 Industry Rank Punditry
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1:01:13The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry. Find Sri Rajagopalan on Linkedin here : https://…
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Founder Feature: Ranwei Chiang of Abstinence Spirits
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34:01In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Ranwei Chiang, the CEO and owner of Abstinence Spirits, a brand redefining non-alcoholic beverages with bold flavors and sophisticated botanical blends. Ranwei shares the inspiring journey behind Abstinence Spirits, from its roots in South Africa’s Cape Floral Kingdom to its e…
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Customer First Decisions with Kellanova CCO Carrie Sander
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45:39In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company. Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04 Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Find Kellanova online at: https://www.kellanova.com/us/e…
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The Secret to Turning DTC Products into Retail Leaders
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1:07:47In today’s episode of CPG Insiders, Mark + Justin reveal the #1 question brands ask: How do I get into retail? With SKU rationalization and increased competition, breaking into brick-and-mortar is harder than ever. But the brands that succeed aren’t just pitching buyers. They’re creating undeniable demand. Learn the proven strategy that gets brands…
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#185 - Commercial Kitchen vs. Co-Man: Where to Make Your First $1M of Product
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56:51In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder and CEO of Amped Kitchens, and Jaime Valenti-Jordan of Catapult Commercialization Services, to break down one of the biggest decisions early-stage food brands face: Should you produce in a commercial kitchen or work with a co-manufacturer (Co-man)? They d…
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Leadership with Sam's Club's EVP & CXO Diana Marshall
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45:55The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female l…
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Founder Feature: Philip Teverow of Yolélé
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33:46In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Philip Teverow, co-founder of Yolélé, an African food brand bringing Fonio, a gluten-free ancient grain, to the U.S. market. Philip shares the inspiring story of how he and his business partner, Chef Pierre Thiam, embarked on a mission to introduce African flavors to a wider a…
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BONUS: Winter Fancy Food Show Recap
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40:37In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravitz from Azabu Foods x Meatless Future and Maxi Heidenblut from Häppy Candy, to recap the Winter Fancy Food Show in Las Vegas. The team shares behind-the-scenes insights on what made S…
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Live from CAGNY 2025 with RBC Capital Markets' Nik Modi
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46:48The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: ht…
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117 Curious About...Retention & CX in the DTC Space w/Eli Weiss | Retention & CX Thought Leader |VP Retention Advocacy-Yotpo
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23:52This week I’m Curious About… Retention & CX in the DTC CX Space. In this new episode (#117) of the @my curious colleague podcast I chat with @Eli Weiss- a Retention & CX Thought Leader - about the dynamic world of consumer care and retention in the direct-to-consumer arena..! 🔗Podcast link here: https://lnkd.in/gYr8uKPf Key Highlights: Eli shares…
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#184 -Distributor Spotlight: Karen Slusher of Azure Standard
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45:32In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Karen Slusher, Chief Experience Officer of Azure Standard, to explore how this unique distributor is transforming the CPG industry. Karen shares Azure's mission-driven approach to supporting emerging and independent brands, with a focus on sustainability, transparency, and in…
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The CPG Industry CAGNY 2025 Recap
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49:55In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference. To learn more about CAGNY, click here: https://consumeranalystgroupny.com/ To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link LA fire relief : https://www.di…
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THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ
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48:00This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our si…
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Founder Feature: Akua Boakye Okunseinde of Karité
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40:26In this episode of Startup CPG, Grace Kennedy sits down with Akua Boakye Okunseinde, one of the co-founders of Karité, a skincare brand rooted in the power of shea butter. Akua shares the inspiring story of how she and her two sisters—each with distinct professional backgrounds—came together to build a brand that blends Ghanaian heritage with derma…
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Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner
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50:51The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion. Find Steve on Linkedin at : https://www.linkedin.com/in/steve…
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Beyond the Sale: Why Purpose Driven Brands Win
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1:17:34In today’s episode of CPG Insiders, Justin is joined by J+H’s Creative Director, Paul, to dive into a growing industry trend—brands searching for deeper purpose beyond selling products. With consumers increasingly making purchasing decisions based on alignment with their values, businesses can no longer rely on surface-level messaging or marketing …
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#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel
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45:30In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space. Ben shares how AI tools like Claude have revolutionized his email marketing, product development, a…
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116 Curious about...Knowledge Management Systems in the Contact Center & its Emerging Role Today w/Vicki Brackett, Chief Knowledge Officer|Knowledgely
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20:05🔍 This week, I’m looking into the world of knowledge management systems in the contact center and its emerging role today. My guest on Episode #116 of the @my curious colleague podcast is my colleague, @Vicki Brackett, Chief Knowledge Officer at @Knowledgely. We also touch on how AI and modern frameworks are reshaping knowledge bases and making cus…
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The Big Picture with Danone's Christian Stammkoetter
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54:07This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, g…
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Founder Feature: Breanna and Jared Golestani of Kokada
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41:42In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Breanna and Jared Golestani, the co-founders of Kokada, to discuss their journey from a kitchen experiment during the pandemic to launching a nationally distributed brand. As a husband-and-wife duo, they share how their love for food (and each other) led to the creation of the…
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BONUS: 2025 Shelfie Awards are Here!
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36:10In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive deep into The Shelfie Awards, the biggest free awards program for emerging CPG brands. Now in its fifth year, the Shelfies offer small brands valuable visibility, credibility, and connections with ret…
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115 Curious about...Getting to know CX industry group's (SOCAP) Board Chair Nicole Nutile a bit Better & her 2025 Vision.
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20:47👑In this podcast episode #115, @Nicole Nutile, Board Chair of SOCAP for 2025, shares insights about the consumer affairs industry's future, the role of technology, and the upcoming major shifts for @SOCAP. With a focus on embracing technology, AI, transparency, and accessibility, SOCAP aims to create a more impactful, streamlined experience for its…
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#182 - Rewind: How to Crush Expo West
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56:32Let’s rewind, refresh, and get you ready for this year’s Expo West! 🎉 This episode originally aired in February 2024, but trust us—the insights are still absolute gold. Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, C…
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Super Bowl 2025 Ads Recap
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1:00:40In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now integrate…
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Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB
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40:50PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Connect Chile on Li…
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Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi
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34:43In this episode of The Startup CPG Podcast, Grace Kennedy chats with Ehime Eigbe-Akindele, founder of Sweet Kiwi, a frozen whipped Greek yogurt brand that combines functional nutrition with irresistible taste. Ehime shares her inspiring journey from working in bankruptcy litigation at Citigroup to creating a delicious and nutritious product. She ta…
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