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CPG Unwrapped dives deep into revealing and judgment-free conversations about the journey of entrepreneurship and the realities of launching a successful product and brand. Co-Hosts Rebecca Rochon and Alejandro Quinteros interview top CPG entrepreneurs and discuss what “making it” really means in the highly competitive product marketing industry.
 
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The CPG Guys

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The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

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Wekelijks+
 
CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
 
Featuring the purpose-driven entrepreneurs, executives, and consultants behind the most impact-driven brands in the world. >> Tune in to learn how innovative leaders are leaning into their purpose, how better-for-the-world brands are scaling positive impact, and how the products industry (CPG) is solving some of the world’s biggest problems. >> Hosted by Gage Mitchell, founder of Modern Species, a sustainable impact-driven brand design agency. >> Be part of the evolution. Find "Evolve CPG" w ...
 
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CPG Insiders

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CPG Insiders

Mark Young, Robb Taylor

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Maandelijks
 
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative ...
 
Podcasting from the steam tunnels deep beneath the soft white underbelly of Raleigh, North Carolina, K. Ryan Parker & Reid Pegram bring you the latest on Comedy, Punk, Games & Books. New episodes are available on the first Wednesday of every month. Contact CPGB at cpgbpodcast@gmail.com. Follow CPGB on Facebook, Twitter and Instagram: @cpgbpodcast Available on Radio.com, Apple Podcast, Google Play, Spotify, TuneIn, Stitcher, Podchaser & Blubrry.
 
Brewing up stories + business advice with leading consumer brands. On the Pitcher This! Podcast, we talk to founders and brand managers about how they got into CPG and the brand origin stories. We cover everything from product development to success in retail and leveraging marketing for growth. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.
 
The CPG & CBD University Podcast, produced by Global Widget, LLC, is intended for audiences who are interested in learning more about CBD, health and wellness products. Each podcast episode will examine the burgeoning industry, including the latest news and trends, information around the sourcing, manufacturing, testing and distribution of CBD, health and wellness products, and any new product details from Global Widget’s in-house and private label brands.
 
Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personal…
 
To make a true impact, your mission needs to be baked into the DNA of your brand from the get-go. Joining us today to share the keys to the success of an impact-driven brand is John Foraker, Co-Founder and CEO of nutrition-focused kids’ food brand, Once Upon a Farm. In this episode, we discover the most valuable lessons John learned from scaling An…
 
Wondering what the @#$%&! A Lifestyle Brand is?! Your favorite brand just might be one! From Nike to Lululemon, and even special guest Erica Rankin’s cookie dough brand! We dive deep into the world of lifestyle brands. We talk about market differentiators, why people relate to people and not just products, the audience you’re trying to tap into and…
 
Influencer and affiliate marketing. Topics with a lot of opinions, a lot of success stories, and unfortunately a lot of wasted time and energy when executed poorly. Thankfully, we've got resident expert Kim Biddle, founder of Clutch Affiliate to walk us through what we need to know. At Clutch Affiliate, Kim focuses on consulting with emerging brand…
 
The CPG Guys, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A special appearance by Bryan Gildenberg, host of The Gildenberg Omnicomment, is made in this episode. This episode is spo…
 
If you are listening to this episode on release day, you may notice it's not Tuesday! That's because I wanted to bring you the Startup CPG news hot off the press: a recap of the 2022 Shelfie Awards! If you aren't aware, we have our very own annual industry award competition at Startup CPG, and yesterday was the Second Annual Shelfies Awards Ceremon…
 
Although not particularly new to the US market, tahini has historically been found gathering dust at the bottom of the shelf in the international foods aisle instead of being celebrated in the kitchen for its versatility. Today we are joined by Amy Zitelman, CEO and Co-Founder of Soom Foods, to talk about the various culinary uses of tahini, why sh…
 
The CPG Guys, PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. This episode is sponsored by Epsilon. Fo…
 
Design is so much more than aesthetics; it’s a tool for business. Today’s guest, Fred Hart, is a Partner and the Creative Director at Interact, a branding and design agency similar in many ways to our own. Fred’s passion for design began with sneakers and has since transitioned to food. Interact’s approach is underpinned by the principles of “simpl…
 
The CPG Guys, PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fields of health care and agriculture. Follow Chris Haimbach on LinkedIn at: https://www.linkedin.com/in/chris-haimbach-4bb7193/ Fo…
 
Venture capital - a term we've all heard but maybe don't fully understand (this is a safe space to admit what we don't know and I'll be the first to say that fundraising and private equity are pretty confusing). What we do know is that many of the consumer brands we love that have had successful exits have received funding from VMG Partners - like …
 
The CPG Guys, PVSB and Sri are joined in this episode by Bryan Gildenberg, host of the weekly LinkedIn video series "The Gildenberg Omnicomment" Follow Bryan Gildenberg on LinkedIn at: https://www.linkedin.com/in/bryan-gildenberg-56a6b0/ Bryan, Sri & PVSB appeared on LinkedIn Live as part of their "in the know" series. This episode was billed as an…
 
Watch this episode on Youtube too! In this episode, we talk to Suzie Yorke of GoodFats and now her new brand, Better Chocolate bars! Suzie is an entrepreneurial powerhouse who made $100 Million In Revenue in 3 Years with her CPG business ‘Love Good Fats’ that she started at the age of 50 all while raising a family as a single mom. 5 years later, sh…
 
What are you doing to make the world a better place and help those around you? Creating change in the world requires dedication and handwork, leaving very little time to run a business, but what if you could use business as a tool for good? This is the approach of today’s guest, David Simnick, CEO and Co-Founder of Soapbox and Managing Partner at I…
 
The CPG Guys, PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada. With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™ Follow Chantal Templeton on Linked…
 
Today's guest you may recognize for a number of reasons but specifically from the cover of the Startup CPG Spotlight magazine! Ali Bonar, Co-Founder, CEO, and Chief Vibes Officer of Oat Haus and other members of the Oat Haus team were featured in last winter's magazine edition, so today we get to hear the latest news podcast style! Oat Haus makes t…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers. Follow Guru on LinkedIn at: https://www.linkedin.com/in/gurushyam/ Follow C…
 
Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires a certain commitment to the foundational causes of the work. For Adam Hiner, our guest on today's show, combining his passion for food and regenerative agriculture with his work ethic and growing knowledge of the entrepreneurial la…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and v…
 
Today we get to chat about one of my favorite topics - ingredients. While the consumer sees a nice tidy ingredient list on the back of the package, the other side of finding the right ingredients with the right taste at the right price from the right supplier at the right time is no easy task. And we've got just the right expert to talk us through …
 
CPG Brands Listen Up! Zachary DeAngelo, CEO & Co-Founder of Rodeo CPG joins us on our podcast and discusses what you need to do to scale your product based business, even in a Recession. If you have a CPG brand you are going to want to listen to this episode.Door Pivot & Pilot
 
Success within the CPG space is an arduous undertaking that requires immense drive and passion for overcoming the inevitable challenges. Following your passion is a fundamental driver of today’s guest, Fred Haberman, an entrepreneur whose businesses reflect his values and ideals. One of those businesses, Freak Flag Organics provides ultra-organic f…
 
We've got a really fun episode today that I think will bring you a lot of joy and inspiration. It's probably no surprise but your Startup CPG team members are big Shark Tank fans. Our Startup CPG founder Daniel was watching Shark Tank a few months ago and he just knew today's guest was someone we all needed to know. From the Season 13 finale, where…
 
The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Ryan Mayward on Linke…
 
We're re-running our most successful episodes of 2021 because there are some insights that we have to go back to. This time, we speak about brand messaging for sustainable CPG products with Pilar Ochi, Vice President of Marketing at Alter Eco, a sustainable sweet snacks company. Making a sustainable CPG product a household name doesn’t sound as cha…
 
Today is our fourth episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales, marketing, and operations, so be sure to check out those episodes, and today's subject is hiring for finance. When is it time to hire a full time finance person? How early do you nee…
 
Content Outline: 1. Segment 1: Organic Farming (costs, results, future casting) 2. Segment 2: Can you leverage this into messaging for brands? 3. Segment 3: With continued inflation hitting these “more expensive” brands what does that look like in the future? Julie DiNatale has been working in sustainability and agriculture for over two decades and…
 
The CPG Guys, PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass,…
 
It sounds confusing, but the word ‘recyclable’ doesn’t always mean that something can, in fact, be recycled. Hopefully, by the time you get to the end of this episode, you’ll have a greater understanding of the complexities of the recycling system as a whole. Through careful distillation of the procedural and consumer-based processes, you can begin…
 
Did you know that for the FDA to consider a product a jam, it needs to be 55% sugar content? When Anna Peck found this out, she thought it was wild and started experimenting in her kitchen. In 2019, Anna teamed up with co-founder Steve Ford to bring Chia Smash to market; a jam with 75% FRUIT content (and that's Upcycled Certified)! Full disclosure,…
 
This episode explores 3 new content additions to the CPG Guys community. Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related …
 
The way your product is packaged is almost as important as the product itself. Your packaging helps potential customers decide whether they should pick your product off the shelf, or go for one of your competitors’ products instead. During this episode, Gage covers 30 questions relating to product packaging within the realms of messaging, images, b…
 
What if you could leverage the resources and experience of one of the largest snack companies in the world to grow your brand? Today we get to hear from two brands who did just that as members the 2022 CoLab cohort by SnackFutures at Mondelēz International. In this episode you'll hear from Brigette Wolf and Jackie Haney from SnackFutures, who are r…
 
We're re-running our most successful episodes of 2021 because there are some insights that we just have to go back to. This time, we speak about sustainable coffee practices with Paul Evers, Co-Founder and CEO of Riff, an innovative cold brew coffee company Your morning cup of coffee has a far greater environmental impact than you might realize. Ir…
 
The CPG Guys, PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding portfolio of trusted products and candid information for you to make deliberate decisions about your reproductive health. From you…
 
Have you seen those "how it started; how it's going" posts? Today we basically get to do that as we catch up with one of the brands from Startup CPG's second pitch competition in November of 2020: Tsubi Soup, which since then, has really utilized the Slack community to make many helpful connections. Started by Tsubasa Nishitani, whose nickname is T…
 
The CPG Guys, PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mob…
 
Content Outline: Segment 1: One Shot at a First Impression. Nielsen and IRI Data makes failure public. Operating at a loss, before you even get started. Segment 2: Which Products Can Survive and Which Ones Can’t. This is no time for Brand Building. Segment 3: What Retail Survival Requires If you want to learn more about saving your product from bei…
 
We're re-running our most successful episodes of 2021 because there are some insights that we just have to go back to. This time, we speak about how to market sustainability with Carolyn Parrs, CEO of Mind Over Markets. So many businesses struggle to find the right words to market their sustainable and social impact products. Today’s guest is Carol…
 
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