Artwork

Inhoud geleverd door Startup CPG. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Startup CPG of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !

Founder Feature: Val Emanuel of Rif Care

37:16
 
Delen
 

Manage episode 459075666 series 3245357
Inhoud geleverd door Startup CPG. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Startup CPG of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Val Emanuel, the inspiring co-founder of Rif Care, a two-year-old feminine care brand that prioritizes sustainability and wellness. Val shares the journey behind Rif Care's creation, from identifying gaps in the market for elevated, eco-friendly period products to overcoming challenges in manufacturing and scaling the business. She opens up about her diverse career path, the importance of sustainability in product innovation, and the invaluable lessons learned from working at iconic companies like GOOP.

Val delves into key entrepreneurial insights, including building a retail presence with brands like Erewhon, leveraging TikTok and social media for growth. She also highlights the realities of being a female founder of color, the role of grant funding, and the value of accelerators in driving business growth. Plus, Val shares practical advice on scaling a team, pursuing grants, and preparing for Riff Care’s 2025 goals, which include expanding retail partnerships and surpassing $1 million in sales.

Don’t miss these actionable insights on navigating the CPG industry and building a sustainable brand —tune in now!

Listen in as they share about:

  • Origins of Riff Care
  • Early Challenges and Launch
  • Funding and Growth Strategies
  • Marketing and Sales
  • Identifying Market Gaps
  • Marketing and Sales Strategies
  • Challenges as a Founder
  • Future Plans for 2025
  • Advice for Founders

Episode Links:

Website: https://rifcare.com

LinkedIn: https://www.linkedin.com/in/valemanuel/

Instagram: malibumama__

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

  continue reading

255 afleveringen

Artwork
iconDelen
 
Manage episode 459075666 series 3245357
Inhoud geleverd door Startup CPG. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Startup CPG of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of the Startup CPG podcast, Grace Kennedy sits down with Val Emanuel, the inspiring co-founder of Rif Care, a two-year-old feminine care brand that prioritizes sustainability and wellness. Val shares the journey behind Rif Care's creation, from identifying gaps in the market for elevated, eco-friendly period products to overcoming challenges in manufacturing and scaling the business. She opens up about her diverse career path, the importance of sustainability in product innovation, and the invaluable lessons learned from working at iconic companies like GOOP.

Val delves into key entrepreneurial insights, including building a retail presence with brands like Erewhon, leveraging TikTok and social media for growth. She also highlights the realities of being a female founder of color, the role of grant funding, and the value of accelerators in driving business growth. Plus, Val shares practical advice on scaling a team, pursuing grants, and preparing for Riff Care’s 2025 goals, which include expanding retail partnerships and surpassing $1 million in sales.

Don’t miss these actionable insights on navigating the CPG industry and building a sustainable brand —tune in now!

Listen in as they share about:

  • Origins of Riff Care
  • Early Challenges and Launch
  • Funding and Growth Strategies
  • Marketing and Sales
  • Identifying Market Gaps
  • Marketing and Sales Strategies
  • Challenges as a Founder
  • Future Plans for 2025
  • Advice for Founders

Episode Links:

Website: https://rifcare.com

LinkedIn: https://www.linkedin.com/in/valemanuel/

Instagram: malibumama__

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

  continue reading

255 afleveringen

Alle afleveringen

×
 
Loading …

Welkom op Player FM!

Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.

 

Korte handleiding

Luister naar deze show terwijl je op verkenning gaat
Spelen