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Puns, Protein and Perseverance - How Surreal Won Breakfast #20

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Manage episode 456069002 series 3510658
Inhoud geleverd door Haines McGregor. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Haines McGregor of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.

The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure…

Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG.

This episode covers

  • Surreal’s genius social media hack to validate a product idea before its launch
  • How Surreal can launch a product from scratch in under three weeks
  • Overcoming unique manufacturing challenges to stay in control of their product
  • How to harness humour and personality to stand out, without getting cancelled
  • Invaluable sales learned from Jac’s inspired tenure at Vita Coco

Surreal
https://eatsurreal.co.uk/
https://www.instagram.com/eat_surreal/

Jac Chetland
https://www.linkedin.com/in/jac-chetland-9b14a690/

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

  continue reading

21 afleveringen

Artwork
iconDelen
 
Manage episode 456069002 series 3510658
Inhoud geleverd door Haines McGregor. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Haines McGregor of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.

The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure…

Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG.

This episode covers

  • Surreal’s genius social media hack to validate a product idea before its launch
  • How Surreal can launch a product from scratch in under three weeks
  • Overcoming unique manufacturing challenges to stay in control of their product
  • How to harness humour and personality to stand out, without getting cancelled
  • Invaluable sales learned from Jac’s inspired tenure at Vita Coco

Surreal
https://eatsurreal.co.uk/
https://www.instagram.com/eat_surreal/

Jac Chetland
https://www.linkedin.com/in/jac-chetland-9b14a690/

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

  continue reading

21 afleveringen

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