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Welcome to Our Podcast: Empowering Mumpreneurs to Build Paid Communities and Recurring Revenue Meet Mia and Kristen: Passionate mentors and successful mumpreneurs who've turned their visions into profitable realities. Mia, a former paramedic tired of the burnout, sold everything to travel Australia with her family, turning a simple TikTok idea into a thriving six-figure content creation business using User-Generated Content (UGC). Kristen, with over 15 years in brand and marketing, transitio ...
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Magnetic Brand Builder

Narrative Network

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The Magnetic Brand Building Podcast is for you. You, the creator, the entrepreneur, small business builder and unique soul. It's for the dreamer and the doer. Kristen has a casual and conversational approach to sharing her years of brand, marketing and entrepreneurial thinking in this podcast. Both personal experiences and stories with her peers. As a big thinker, problem solver and strategic planner she looks for ways to simplify the complicated and shares how dyslexia has been her greatest ...
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Coach Adam Pulford delivers actionable training advice and answers your questions in short weekly episodes for time-crunched cyclists looking to improve their cycling performance. The Time-Crunched Cyclist Podcast (formerly The TrainRight Podcast) is brought to you by the team at CTS - the leading endurance coaching company since 2000. Coach Adam pulls from over a decade of coaching experience and the collective knowledge of over 50+ CTS Coaches to help you cut throught the noise of training ...
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Welcome to a pivotal discussion on maintaining control over your content during brand collaborations. Kristen Wenner and Mia Still join us to dissect the complexities of User-Generated Content (UGC) and gifted collaborations, offering you essential strategies to ensure your creative work is not just recognized but also monetized. Key Highlights: Co…
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Join Mia and Kristen as they delve into the transformative impact of AI on User-Generated Content (UGC). Discover how AI tools not only enhance creativity but also streamline workflows and improve negotiations with brands, providing a significant competitive edge. Key Highlights: AI in UGC Creation: Learn how AI revolutionises content creation, giv…
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OVERVIEW: Longtime pro cyclist Heather Fischer joins Adam Pulford to discuss short-term and long-term motivation, both what it takes to get out the door today and what it takes to fuel your passion for training year after year. Perfect for the end of the season and the impending winter, this conversation provides insights into how you can make the …
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Join Mia, a former ambulance officer turned powerhouse content creator, and Kristen, a branding expert with a love for vineyard living, as they share their journey of building a six-figure membership entirely online—without ever meeting in person. Dive into their transition from conventional careers to digital entrepreneurship, packed with raw insi…
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Join Mia and Kristen as we explore effective strategies for women over 40 to navigate and succeed in user-generated content (UGC). Discover how to transition from working with agencies to forging direct brand partnerships, ensuring you're compensated fairly for your creativity and expertise. Key Highlights: Agency vs. Brand Collaboration: Evaluate …
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OVERVIEW: Kerry Werner has been packing, unpacking, and traveling with bicycles for nearly two decades, and now he advises people on traveling with bicycles for BikeFlights. He talks with Coach Adam Pulford about how to pack a bike, whether to ship or fly with your bike, recommended bike cases and boxes (and cases he doesn't recommend), and much mo…
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Join Kristen Werner and Mia Steele in this insightful episode as we delve into the strategic decisions behind User-Generated Content (UGC) and personal branding on social media. Whether you're pondering the launch of a dedicated UGC account or considering blending UGC with your existing profiles, this discussion is designed to guide you through the…
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OVERVIEW Overview: Zone 2 training is all the rage, but there's a point at which more Zone 2 or exclusively training at low intensity is no longer productive. Time-Crunched Cyclists reach this point sooner than time-rich athletes because you don't have the training volume to continue creating a training stimulus. Coach Adam Pulford shares his solut…
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In this episode, join Kristen and Mia as they address a vital question from a 64-year-old listener: Is it feasible to embark on a User Generated Content (UGC) career at 64? Dive into an engaging discussion that demystifies age barriers in digital content creation and highlights the unique advantages that mature creators bring to the table. Age is J…
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Welcome to this week's episode where Mia and Kristen share their powerful transformations from burnout and redundancy to successful entrepreneurs with thriving businesses built on recurring revenue. Dive into their stories and discover actionable strategies to combat overwhelm in today's hectic world. Key Highlights: Overcoming Overwhelm: Hear how …
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OVERVIEW: Sports Dietitian Kristen Arnold MS, RDN, CSSD is back to discuss exactly how sodium bicarbonate can improve cycling performance, how much to consume, when to take it, and what workouts or races it works best for. Coach Adam Pulford and Kristen also discuss new research showing that using sodium bicarbonate during an 8-week training progra…
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Welcome to this week’s episode where we sit down with Jessica Green, an award-winning integrative health practitioner and coach who specialises in helping midlife women navigate the complexities of hormonal balance and health rejuvenation. Join us as Jessica shares her transformative journey from personal health struggles to becoming a beacon of ho…
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OVERVIEW Overview: Let's say you have cycling event coming up that requires both steady, sustained power and short, punchy accelerations or climbs? How do you train to optimize both? Coach Adam Pulford describes the structure of a 16-week training plan he would use for this scenario. TOPICS COVERED Demands of training for long efforts vs. short eff…
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Cycling champion Caroline Manning joins us for an inspiring conversation about her journey from teenage cyclocross star to an incredible professional career marked by five French National Championships and a silver medal at World Championships. Caroline opens up about the personal battles she faced during her peak years, including the trials of an …
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Welcome to this inspiring episode where we delve into Kellie Bright's journey from a traditional 9-to-5 to mastering user-generated content (UGC). Discover how she combines digital entrepreneurship with motherhood to build a successful online business. Kelly’s Digital Shift: Explore Kellie’s move from a conventional job to thriving in the vibrant w…
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OVERVIEW: Sports Dietitian Kristen Arnold MS, RDN, CSSD works with busy amateur and elite athletes who sometimes struggle to optimally fuel for performance and recovery. In this episode, Kristen and Coach Adam Pulford break down practical, easy, quick, and effective tips and tricks you can use to fuel and perform at your best. Key topics in this ep…
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Welcome to our must-listen Spotlight Session episode where we dive deep into the secrets of TikTok marketing and membership growth that can transform your digital strategy. Whether you're trying to overcome self-doubt, pitch your brand during the holiday rush, or simply want to grow your community, this episode is packed with valuable insights. Key…
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OVERVIEW: In the second of two podcast episodes, Coach Adam Pulford talks with Lindsay Golich, a senior sport physiologist at the US Olympic and Paralympic Training Center, about specific heat acclimatization protocols athletes can use without complicated equipment. They also discuss whether heat acclimatization protocols can or should be used year…
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How can Ai revolutionise your content creation process and give your small business a competitive edge? Prepare to be inspired as Kristen Werner and Mia introduce "Betty," an innovative Ai bot designed to help small businesses overcome the common challenges of content creation. They share their journey of generating over $1,000 in just 24 hours by …
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Can heat training be the secret weapon in unlocking peak athletic performance? Coach Adam Pulford talks with Lindsay Golich, a senior sport physiologist at the US Olympic and Paralympic Training Center. Lindsay reveals the preparations undertaken by Team USA for the Paris Olympics, detailing how they managed heat stress in extreme conditions. From …
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This week you can discover how to break free from the burnout of traditional 9-to-5 jobs and build a thriving online membership with us, Mia Steele and Kristen Werner. We share our transformative journey from stressful careers to creating a six-figure membership platform, now rebranded as Recurring Revenue Society. Learn how clear messaging can att…
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OVERVIEW Overview: 'Cross is coming! Coach Adam Pulford talks with Chris Merriam, Team Manager of CXD Trek Bikes, about all things cyclocross, from mistakes 'crossers make to equipment recommendations, key workouts, and race day strategies. TOPICS COVERED Common pre-season training mistakes Skill and technique mistakes in training What to look for …
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Ever wondered how a single TikTok idea could spark a six-figure business? This week, Mia and Kristen share their transformative journeys from the corporate grind to successful online ventures. Learn from their missteps and valuable insights on how visual branding can revolutionise your online presence. We dive into the nitty-gritty of consistent br…
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OVERVIEW Overview: The sports science debate between training methodologies seems to pit Polarized training (e.g., hard days hard, easy days easy) against Tempo/Sweetspot training (e.g., high aerobic training, often derided as "the middle ground"). For real athletes, all intensities matter and how you use them depends on your available time and you…
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What if you could turn your passion into a thriving community, with paying members eager to join? Listen in as Krista and Mia share their proven framework to getting your first paid member and kicking off your membership program with a bang. From validating your idea to building a waiting list and enticing potential members with irresistible freebi…
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OVERVIEW Overview: Big goal events take a lot of you, both physically and mentally. A couple days off won't cut it. Here's how to structure an effective post-goal event recovery. TOPICS COVERED How to start post-event recovery Week 2 of post-event recovery Week 3 of post-event recovery How you know you're ready again Question 2: Key Metrics to Trac…
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Ever wondered how to transform your social media followers into loyal, paying community members? Join us on this episode of the I am dot dot dot podcast as we promise to unlock the secrets of creating a thriving membership community. Mia and Kristen, seasoned entrepreneurs and Mums, share practical steps to identify and solve specific problems for …
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Can you truly turn your audience into a thriving, paid community? Learn how Mia and Kristen achieved just that and discover if the membership model is your next big move. We share our personal journeys and insights, transforming the often-misunderstood concept of memberships into nurturing paid communities. Passion is key, and we’ll help you identi…
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OVERVIEW Overview: After a long period of developing base aerobic fitness, how and when should Time-Crunched Cyclists add intensity for greater speed and power? TOPICS COVERED Intro Intensifying training to add speed and power Key workouts for aerobic glycolysis Progression of workouts for improving aerobic glycolysis ASK A QUESTION FOR A FUTURE PO…
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OVERVIEW Time-Crunched Cyclist programs are typically 6-8 hours of training per week, but a listener asks. "What if I have only 4 hours per week?" TOPICS COVERED Quick Answers to Listener Questions Benefits of short sessions of Zone 2 training Block training for Super Time-Crunched Cyclists Threshold workout example Training plans with 2-3 workouts…
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Ready to take your online business to the next level? In this episode, we dive deep into how the Stan Store can transform your social media profiles into powerful income-generating hubs. Whether you’re on LinkedIn, TikTok, or Instagram, we’ll walk you through the simple steps to set up your store and connect it seamlessly with Stripe for hassle-fre…
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IN THIS EPISODE Carbohydrates and durability What are Critical Power and W Prime Research review: Critical Power at rested vs. fatigued state with CHO Fueling for increased durability Fueling by percentage of hourly expenditure Nutrition timing and periodization LINKS https://knowledgeiswatt.substack.com/ https://www.instagram.com/knowledgeiswatt/ …
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Imagine trying to sell something in the middle of a noisy club—impossible, right? Get ready to understand why knowing your ideal customer is crucial. We'll tackle the common fear of narrowing your audience and reveal signs that your message isn't resonating. Along the way, enjoy some unexpected dog humor to keep things light and relatable. This epi…
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IN THIS EPISODE Durability and Fatigue Resistance Testing Protocols Does everyone benefit from durability training? Independence of VO2 and durability Training development for shorter distance athlete Durability for long gravel, road, and MTB racers Emerging research on training strategies LINKS https://knowledgeiswatt.substack.com/ https://www.ins…
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Ready to unlock the secrets of successful digital marketing? Join us on this thrilling episode of the I am dot dot dot podcast where Kristen Werner and Mia Steel share their firsthand experiences and valuable insights into creating compelling ads for businesses. From deciding whether to invest time or money to fuel your business growth, to understa…
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IN THIS EPISODE Peak Fat Oxidation and FatMax Fax oxidation effect on fatigue resistance Effects of sex and fitness on peak fat oxidation Training with low and high carbohydrate availability Optimizing fat oxidation for Time-Crunched Cyclists Zone 2 training benefits beyond fat oxidation LINKS https://knowledgeiswatt.substack.com/ https://www.insta…
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In Part 2 of our conversation with legendary coach Joe Friel, Adam and Joe discuss four key topics around training for older athletes: Consistency, Intensity, Motivation, and Habits. IN THIS EPISODE 4 Takeaways for Older Athletes The Value of Consistency The only 3 things an athlete can focus on Intensity - balancing hard days and easy days "Recove…
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Transform your mindset and boost your confidence with our latest episode featuring Kristen Werner and Mia Steele! Discover how intentional clothing choices can significantly influence not only how others perceive you but also how you perceive yourself. Kristen and Mia share personal stories, including Kristen's experiences as a paramedic, where the…
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Unlock the secrets to maintaining peak performance at any age with our special guest, Joe Friel, the mastermind behind "The Cyclist's Training Bible" and "Fast After 50." Joe delves into the crucial role of anabolic hormones and their impact on athletic performance. Discover how a long-term dedication to training can help maintain higher hormone le…
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What if you could eliminate the pressure of unmet goals and prevent the fear of failure in your business journey? Join us as we unveil the transformative power of 90-day business planning and how it can set you on a path to entrepreneurial success. Reflecting on our recent membership program's launch and closure, we share practical insights on stru…
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IN THIS EPISODE Role of electrolytes in the body Do we need sodium in sports drinks for performance? Why is sodium in sports drinks? Do we need sodium in sports drinks for 1-3 hour events, or only longer events? The role of electrolytes in cramping Sodium testing Pre-exercise sodium intake Sodium loading for fluid retention before specific events S…
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Join Coach Adam Pulford and Dr. Alan McCubbin, a sports dietitian from Monash University, to unpack the complexities of hydration, particularly for those balancing tight schedules. We discuss the essential strategies for pre-exercise hydration, managing fluid loss during workouts, and effective rehydration post-exercise. We also tackle the debate o…
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Unlock the secrets to thriving as a busy creator! Join us for an enlightening episode of the I Am Dot Dot Dot podcast, where Kristen Werner and Mia uncover the powerful mission behind the Hive Hub Collective. With a special focus on supporting content creators, particularly those over 40, Kristen shares insights from their successful bootcamp exper…
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This weeks episode Kristen was invited on the Start Up & Running Podcast to talk to Ange McDonald all things fitness and entrepenurship. Kristen Werner, co-founder of the Hive Hub Collective, opens up about her incredible journey from forging connections on TikTok to empowering a community of digital entrepreneurs. Discover how Kristen and her co-f…
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IN THIS EPISODE Defining Fatigue Resistance and Durability What Durability looks like in your training data Physical tests for durability and fatigue resistance Fatigue resistance training workouts When to schedule durability and fatigue resistance training LINKS - Knowledge is Watt: Fatigue Resistance and Durability - Durability not related to VO2…
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Ever wondered how a former teacher successfully transitioned into the world of digital content creation? Join us as we welcome Hayley, a shining member of the Hive Hub, who shares her remarkable journey from the classroom to TikTok stardom. Despite her solid background in business and education, Hayley faced numerous hurdles initially, but with the…
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IN THIS EPISODE Learn how to use kilojoules to quantify work rates and total work achieved, set fueling goals, and achieve weight loss goals. What is a kilojoule? How kJs are used in training and racing Fatigue resistance and durability Basing energy intake during rides as a percentage of hourly kJ Tracking kJ for weight management/loss goals LINKS…
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Have you ever wondered what it takes to truly unleash your inner creator? Join us in this episode of the I Am dot dot dot podcast as we promise to share actionable insights for busy mums navigating the digital marketing space. Hosts Kristen Werner and Mia Steele bring exciting news about the High Pub Collective membership and an enriching bootcamp …
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Curious about how to leverage User-Generated Content (UGC) for building a thriving online business? Our latest episode promises to unlock the secrets behind successful digital marketing strategies and the unparalleled support found within the Hive Hub Collective. We spotlight Sophie's remarkable journey—a true testament to what dedication and commu…
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Ready to transform your approach to digital marketing? Join us on this dynamic episode of the I Am Dot Dot Dot podcast, where Kate, a PR and marketing maven, reveals the secrets behind her successful integration of user-generated content (UGC) with her unique popcorn business in New Zealand. Gain invaluable insights from Kate's compelling journey, …
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