Beste CRO Of Revenue Accelerator podcasts (2024)

1
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric 25:37

24h ago25:37

25:37

In this re-released episode of Selling the Cloud, we revisit a valuable conversation with Ben Pastro, who dives into the power of partnerships in B2B tech. Ben Pastro has a long history in professional services and systems integration in the B2B Tech industry, and has several insights and perspectives on the question of if and how to make partnersh…

1
High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners 33:50

8d ago33:50

33:50

Tune in as we revisit this episode, where Bob Scarperi reveals how proactive, data-driven strategies help sales teams target high-value prospects and enhance outbound success. Data-Driven - a phrase we hear often in the B2B Cloud industry - but often as an output from sales activity versus as a primary input to outbound sales activity. Bob Scarperi…

1
Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro 28:03

15d ago28:03

28:03

Join us as we revisit this impactful episode with Joseph Fung and recognize how much has changed in B2B sales since its original airing – with the shifts introduced by COVID-19 still shaping the industry today. Joseph is a multi-time founder of B2B SaaS companies, and his experience, frustration and challenge with scaling the sales organization was…

1
You're More Than a Number - with Scott Leese 35:00

22d ago35:00

35:00

Who better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese. Join us as we revisit this episode to dive back into Scott’s journey, insights, and strategies for navigating the complex role of a VP Sales in the fast-paced world of B2B SaaS. Scott's primary focus has b…

1
Customer Success, Success - with Eileen Voynick 36:21

29d ago36:21

36:21

Join us in our re-release of our episode featuring Eileen Voynick and her deep insights into the evolution of Customer Success in the enterprise software industry, from SAP to the modern Cloud era. Eileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta System…

1
Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life 33:08

1M ago33:08

33:08

We're revisiting this insightful episode as B2B selling continues to evolve, especially within the fast-paced world of cloud solutions. Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like drinking a double shot of espresso. Social media for selling was a discovery that Jamie first iden…

1
Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner 32:20

1M ago32:20

32:20

Join us as we revisit this episode with Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years. His insights on sales success and mindsets are more prevalent today than ever. On this episode, Gerhard shares his insights based upon his exper…

1
Inside Sales + Enterprise Buyers - with Sally Duby, Chief Sales Officer at The Bridge Group 34:06

2M ago34:06

34:06

Join us as we revisit a classic episode with Sally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum who brings over 25 years of experience to the evolving world of Inside Sales and business development. In this episode of Selling the Cloud, we discuss the evolution of Inside Sales in the SaaS/C…

1
Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner 32:14

2M ago32:14

32:14

As we revisit this episode, Doug Landis' insights on storytelling in B2B sales are more important than ever. Learn how compelling stories can help differentiate and elevate your message in a crowded market. Doug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box. Before being the Chief Storyteller at Box, Doug was…

1
The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes 27:08

2M ago27:08

27:08

We are excited to revisit this episode of Selling the Cloud. featuring Paul Melchiorre, a legendary Silicon Valley Chief Revenue Officer at leading Saas companies like Ariba and AnaPlan. Paul's unique perspectives on scaling high-growth companies, the role of a CRO, and the impact ofProduct Led Growth remains just as relevant today. Over thirty yea…

1
Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately 36:11

2M ago36:11

36:11

As the landscape of B2B marketing and sales continues to grow, it's the perfect time to revisit this insightful conversation and Michael Pollack’s perspectives on optimizing your data strategy for more effective customer acquisition. Moving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals…

1
Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3 36:28

3M ago36:28

36:28

As we near the end of Q3, we thought it would be a great time to re-listen to "Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3" Cathy shares her experiences in taking over the role of the CRO in an early stage pioneer in applying Block Chain to enterprise level application development. The need for transformation was in…

1
What made Zoom - Zoom with Greg Holmes, former CRO at Zoom 38:50

3M ago38:50

38:50

In this timeless episode of the Selling the Cloud podcast, we revisit a conversation with Greg Holmes, the former Chief Revenue Officer at Zoom Video Communications from 2013 to 2020. This inaugural episode remains as relevant today as it was when first recorded, offering deep insights into the factors that fueled Zoom's meteoric rise. Join our co-…

1
Bridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda, CEO BigLittle 40:22

3M ago40:22

40:22

In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect. She delves into revenue leaks, process inefficiencies, and how RevOps acts as the connective tissue that …

1
The Best of Philly with the King of Sales; Jeffrey Gitomer and our co-host Paul Melchiorre 44:54

3M ago44:54

44:54

In this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre. This isn't just another podcast episode—it's a masterclass in sales resilience, grit, and preparation from two men who grew up in the streets of Philadelphia. Expect candid conversations, raw i…

1
Operating Partners, Part 2 with guest Joseph Zito, CEO of (X)Form 30:18

4M ago30:18

30:18

In Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy execution, addressing the common pitfalls that occur post-strategic offsite, and how an Operating Partner can help the C-suite stay ahead…

1
Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form 22:17

4M ago22:17

22:17

In Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst challenging revenue, profit, and operations dynamics. In this episode, we discuss executing effective company strategies, mobilization…

1
The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle 25:33

4M ago25:33

25:33

In the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model. He shares candid experiences where a data-driven approach may fall short and offers his perspective on how AI is reshaping the “art of sales.” With a keen eye on the future, Rob discusses t…

1
The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle 23:36

4M ago23:36

23:36

In this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales. Rob shares insights into the fundamentals of sales, emphasizing the importance of being the "CEO of your own territory," focusing on the customer, and …

1
The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement 42:30

5M ago42:30

42:30

In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among hig…

1
Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends 16:42

5M ago16:42

16:42

In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growt…

1
Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends 26:03

5M ago26:03

26:03

In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations. Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning…

1
The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard 55:27

5M ago55:27

55:27

Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. With a wealth of experience in running businesses, serving on boards for start-ups and corporations, and consulting globally…

1
Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp 23:07

6M ago23:07

23:07

Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended growth levers based on data signals in a scalable manner…

1
Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp 23:14

6M ago23:14

23:14

In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage. Lind…

1
Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari 21:54

6M ago21:54

21:54

This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. And we continue to cover these topics: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's land…

1
Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari 20:48

6M ago20:48

20:48

In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shapin…

1
Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast 23:51

7M ago23:51

23:51

Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era Integrating AI into Sales Strategies Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…

1
Selling with AI How Buyers Want to Buy Pt. 1 - Andy Paul, Host of the Win Rate Podcast 28:02

7M ago28:02

28:02

Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era Integrating AI into Sales Strategics Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…

1
Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting 29:15

7M ago29:15

29:15

Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …

1
Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting 21:01

7M ago21:01

21:01

Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …

1
When it comes to scaling your B2B marketing, where do you even start? Insider Tales from a B2B Marketer, Pasha Irshad of Shape & Scale 38:02

1y ago38:02

38:02

In this episode, they discuss the value of consultants with multiple skill sets who can handle various aspects of a project, potentially replacing the need for multiple agency roles. Both hosts are consultants who bring multiple skill sets to a problem and can do the job of three or four people. They also emphasize the importance of patience and ta…

1
How to decrease sales cycles and increase conversions, even in a down market, with Chuck Reigrut From Spiff inc. 51:00

1y ago51:00

51:00

Chuck Reigrut emphasizes the importance of building relationships and providing personalized training to gain trust and make a positive impact on customers. They mention that meeting customers in person, rather than relying solely on online interactions, can help create stronger connections and show that the company is invested in finding solutions…

1
Struggling with growing sales? Then you might just need to get out of your own way... here's how with Kristie Jones from Sales Acceleration Group 42:39

1y ago42:39

42:39

Understanding oneself and the target audience is crucial for leadership and sales success. Kristie Jones emphasizes the importance of self-awareness in reaching the next level in one's career and life. This applies to both leadership and sales. Just as selling to the wrong persona can harm one's ability to succeed, not understanding one's own stren…

1
How Are You Unleashing the Full Power of Your business? Tap into the Ultimate Success Factor with Lloyed Lobo 49:52

1y ago49:52

49:52

Lloyed emphasizes the importance of building and leveraging a community for personal growth and success. They highlight that communities provide a sense of connection and camaraderie that is often lacking in business environments. He defines community-led growth as the connection among people with shared values who come together to learn and suppor…

1
The 5 things you're not doing to leverage channel partnerships for your B2B SaaS with Duane Dufault 24:50

1y ago24:50

24:50

When scaling up to larger customers, there are five key areas that require attention. The first is winning business, which involves attracting and securing new customers. The second key area is crystal-clear ICP. Not just your partnership's ICP, but who EXACTLY fits the solution your partnership solves problems for. And you do this by truly underst…

1
Sales Strategies for Growing B2B SaaS Companies with Jakub Hon 38:37

1+ y ago38:37

38:37

Duane Dufault and Jakub Hon discuss the importance of hiring individuals with a proven track record and experience in the industry. They emphasize that hiring someone who has already been successful in a similar role increases the probability of success for the company. Jakub emphasizes the importance of establishing a solid foundation and process …

1
The Sales Gap: Why PLG Companies Struggle to Scale Beyond Small Businesses with Duane Dufault 8:00

1+ y ago8:00

8:00

Duane Dufault highlights the importance of promptly reaching out to leads, especially if they have completed all the necessary steps and activations early on. This is because these leads may be trying to identify any flaws or potential issues with the product before presenting it to their superiors. He suggests that if a significant lead enters the…

1
Overcoming Setbacks and Building a Thriving Business: How Ticketing Hub Found Success with Carl Pihl 45:18

1+ y ago45:18

45:18

Carl Pihl emphasizes the significance of considering not only the primary keyword but also the associated subjects and topics in terms of SEO. Many SEO professionals tend to solely focus on the primary keyword and overlook the related subjects and topics. However, the speaker believes that these associated subjects are actually the most crucial and…

1
How to Maximize your ROI with One Simple Step: Segmentation with Duane Dufault 8:15

1+ y ago8:15

8:15

The episode highlights two types of segmentation: demographic segmentation and behavioral segmentation. Demographic segmentation categorizes individuals based on common demographic information such as their role, industry, and annual revenue of their business. This type of segmentation focuses on basic characteristics that can typically be found on…

1
Ignite Your Career, Transform Your Sales, and Reimagine Your Revenue with Adam Jay 35:29

1+ y ago35:29

35:29

Duane Dufault and Adam Jay discuss the importance of prioritizing tasks and having a realistic understanding of timeframes to achieve better outcomes and avoid falling into the trap of impatience. They highlight the common problem of founders and venture capitalists who believe that everything is urgent and a priority, leading to a sense of impatie…

1
The myths sales managers believe that keep them from leading their teams 13:39

1+ y ago13:39

13:39

The episode also touches on the mindset of sales managers. Duane Dufault points out that many first-time sales managers, as well as senior sales managers, often have a misguided perspective on their role. They may focus too much on managing from a numbers perspective, constantly monitoring metrics and performance indicators. Duane suggests that tru…

1
The path to CRO is broken, here's how we fix it, with Sam Jacobs from Pavilion 41:25

1+ y ago41:25

41:25

Sam Jacobs and Duane Dufualt discuss the concept of "growing at any cost" in the tech industry. They question whether this strategy of aggressively grabbing market share and spending large amounts of money actually pays off in the long run. They mention companies like Slack and UiPath as examples of successful businesses that have grown rapidly. Th…

1
Taking Time to Unpack Data and Rebuild Strategies with Matt Green Part 2 20:40

1+ y ago20:40

20:40

They emphasizes the importance of always being prepared and practicing in sales. They mention that in order to perform at a high level when it counts, one must put in many hours of practice beforehand. They argue that simply showing up and practicing on the spot is not enough. Matt, believes that this mentality of continuous practice is missing in …

1
How to Measure Potential ROI of MQLs in SaaS with Duane Dufault 8:14

1+ y ago8:14

8:14

Duane Dufualt emphasizes the importance of asking better form questions on lead forms in order to determine the potential ROI of leads and target higher value leads. The host suggests that simply asking for a name and email is not sufficient and does not provide enough information to assess the potential value of a lead. To determine the potential …

1
Sales Assembly: Empowering Sales Teams to Drive Growth in the SaaS Industry with Matt Green Part 1 21:58

1+ y ago21:58

21:58

This episode touches on the ongoing focus on top-of-funnel lead generation for organizations, regardless of the target audience. Matt Green acknowledges that this has been a challenge for organizations even prior to Q3 of the previous year. However, with the introduction of AI-based tools like chat and GPT, coupled with the fact that every organiza…

1
Hyper Focused Selling: How to Close More Deals with Jordan Kennedy Part 2 22:17

1+ y ago22:17

22:17

In the episode, Duane and Jordan discuss the importance of learning from and observing successful sales reps to develop the necessary skills for success in sales. They mention that many sales training programs and resources focus on building habits and skill sets around specific metrics and strategies. However, they argue that once a sales rep has …

1
The Key to Increasing Conversions and ACV in a PLG Saas Company 17:32

1+ y ago17:32

17:32

Duane emphasizes the importance of integrating product usage data into the CRM, particularly in a sales-led motion within a product-led growth strategy. He highlights the significance of sales teams having access to this data and knowing how to leverage it during the sales process. By having visibility into the prospect's product usage, sales reps …

1
Importance of Asking the Right Questions and Sales Strategies in Enterprise Sales Insights from Jordan Kennedy Part 1 20:34

1+ y ago20:34

20:34

Jordan Kennedy discusses the importance of focusing on the outcome and value of a product or service rather than solely on its functionality. They explain that when companies become too focused on demonstrating product features and conducting feature-heavy demos, they can lose the emotional connection with the customer and hinder the sales process.…

1
How HubSpot Helps Small Businesses Consolidate Disparate Tools with Michelle Benfer Part 2 20:06

1+ y ago20:06

20:06

In this episode, Michelle Benfer underscores the importance of meaningful thinking and strategic thinking as opposed to simply focusing on tasks. They express the need for time to think and concentrate on reports and strategic work without being constantly tied up in meetings. They acknowledge that having too many meetings does not benefit their te…

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