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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Data Center Go-to-Market Podcast

Data Center Sales & Marketing Institute (DCSMI)

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Explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers. From achieving sales targets to fostering team development and innovation, nurturing customer relationships, and optimizing go-to-market strategies, the Data Center Go-to-Market Podcast equips you with actionable strategies for success in the AI data center industry. The primary audience is go-to-market profession ...
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The podcast for sales and marketing teams that tackles the question: How can Cybr Donut grow ARR to $10m by the end of 2025? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the ri ...
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How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue journey through the cloud. Welcome to ‘Unlock Cloud Go-to-Market,’ the series where hosts Erin Figer and Patrick Riley share the essential stages o ...
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Go-To-MarketUncovered is a podcast for founders and go-to-market teams that explores the many facets needed to deliver great customer value. From value prop through to customer boarding, we explore the spectrum from all perspectives to drive a deeper understanding of the importance of this role. This podcast has been rebranded.
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Let's Go to Market is a podcast offering ideas and insights to get to YOUR market better, faster, cheaper. A go-to-Market strategy is the make or break opportunity for companies to acquire new customers, service and grow their existing customer all to drive revenue and growth. Businesses continue to change at a tremendous pace. The pandemic has created even more uncertainty and challenges. We have more questions these days than answers. This podcast offers monthly insights from market leader ...
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Marketing To Go

René Hjetting

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Marketing To Go: Skab indhold, der bryder igennem støjen Aldrig før har det været nemmere at skabe indhold ved hjælp af AI, men konkurrencen om opmærksomhed bliver større for hver dag, der går. I Marketing To Go får du konkrete tips og strategier til at vækste din forretning ved at kommunikere skarpt, opbygge et loyalt publikum og sælge dine ydelser eller produkter. Mit navn er René Hjetting – copywriter, forfatter og AI-ekspert. Sammen med inspirerende gæster giver jeg dig viden og værktøje ...
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #55 of the Data Center Go-to-Market Podcast, host Joshua Feinberg covers essential strategies for sales and marketing professionals in the data center industry. You'll learn how to define an ideal client profile and buyer personas for hyp…
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth. They explore how trust-building conversations and validating problem statements with potential …
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From Metrics & Chill: “In this Metrics & Chill interview we hear from Megan Bowen, CEO of Refine Labs, a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. She shares how they leverage historical data to help their clients get more customers. When they start working with a new client, the first thing they do i…
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Are you struggling to expand your cybersecurity company's market reach? Finding it challenging to get potential customers to notice your brand? Wondering if rebranding could be the silver bullet to boost your company's awareness? In this episode, Robert Sobers, CMO at Varonis, shares his expert advice on go-to-market strategies specifically designe…
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"We’re in a revolution of immediacy—buyers want speed, trust, and simplicity, whether they’re experimenting with generative AI or closing enterprise deals. It’s about meeting those needs efficiently and effectively." - Matt Yanchyshyn, VP of AWS Marketplace & Partner Services. In this episode, Tackle CEO John Jahnke sits down with Matt Yanchyshyn, …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #54 of the Data Center Go-to-Market Podcast, Gabe Andrews shares his unique career journey from the IT side to the sales side of the industry. Gabe provides valuable advice for both early-career and mid-career professionals, emphasizing t…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #53 of the Data Center Go-to-Market Podcast, you’ll learn invaluable insights on how to effectively engage and influence key decision-makers like CTOs and CIOs in the data center industry. You'll discover strategies for positioning your c…
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CEO ⁠Megan Bowen⁠ and VP of Marketing ⁠Evan Hughes⁠ hosted Director of Demand Generation Kerri Amodio to walk through the shift from a Lead Gen to Demand Gen strategy, especially focusing on the complexity of making the transition in a larger organization. They explored how to build a compelling business case using historical data, manage the chang…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In this insightful episode #52 of the Data Center Go-to-Market Podcast, Priyanka Ray, IBM's Global GTM Cloud Migration and Modernization Lead, shares her career journey and valuable advice for professionals at all stages. Learn how to navigate the r…
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I denne episode af min podcast, Marketing To Go, taler jeg med SEO-eksperten Thomas Rosenstand. Thomas deler sin dybe indsigt i, hvordan AI og nye søgemaskinetiltag påvirker både brugere og virksomheder. Med mere end 25 års erfaring inden for SEO har han en unik vinkel på udviklingen i feltet. Thomas forklarer, hvordan AI-genererede søgeresultater …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #51 of the Data Center Go-to-Market Podcast, host Joshua Feinberg tackles a variety of challenges faced by professionals in the digital infrastructure industry. You'll discover strategies for improving data center product management, secu…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #43 of the Data Center Go-to-Market podcast, you’ll learn strategic approaches for data center companies to identify their key buyer personas, engage potential clients throughout the buyer journey, define their target markets, enter new g…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #49 of the Data Center Go-to-Market Podcast, you'll learn proven strategies to elevate your company's brand awareness, generate more qualified leads, and connect with the right decision-makers. Discover how to reposition your sales team a…
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to bu…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #48 of the Data Center Go-to-Market Podcast, you’ll learn about the critical role of material resources and sustainability beyond just carbon emissions in the data center industry. Hear from Jon Summers, Research Leader at the Research In…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #47 of the Data Center Go-to-Market Podcast, host Joshua Feinberg answers key questions on how to identify and connect with the right decision makers, gain new data center clients, and improve lead generation. You'll also learn strategies…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #46 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Svante Horn, the co-founder and CEO of Scandinavian Data Centers. Svante shares his unique career journey, from his early days in banking to co-founding a su…
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CEO Megan Bowen and VP of Marketing Evan Hughes hosted Demand Generation Manager Ryan Olestro and Senior Performance Marketing Manager Malin Wijenayake to discuss paid search efficiency and how to stop overspending. They dive into key tactics for improving paid advertising strategies, focusing on recognizing budget inefficiencies and balancing spen…
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Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discussions to closed deals? In this episode of the Cybersecurity Go-To-Market Podcast, Damian Tommasino shares insights and actionable strategies on transf…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #45 of the Data Center Go-to-Market Podcast, you’ll discover essential strategies for growing your digital infrastructure, colocation, and network cabling businesses. Learn how to develop an effective appointment-setting playbook, market …
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"Scaling cloud marketplaces is about more than just listing products—it's about driving growth, building partnerships, and adapting to change." - Dai Vu, Managing Director for Google Cloud Marketplace. In this episode, Tackle CEO John Jahnke dives into the 2024 State of Cloud GTM report with Dai Vu, Managing Director and GTM Leader behind Google Cl…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) Episode #44 of the Data Center Go-to-Market Podcast features an insightful conversation with Viggy Hegde, the Vice President of Marketing at Compu Dynamics. Viggy shares his extensive experience in the data center industry, including his transition …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #50 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Tsafrir Lahav, the Global Vice President of Sales at AimBetter. Tsafrir shares his extensive career journey in the data center and digital infrastructure ind…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In this insightful episode #42 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Patricia Alvina, Sales Manager for ASEAN at Siemens. Patricia shares her extensive background in the energy industry and her transition to a …
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CEO Megan Bowen and VP of Marketing Evan Hughes hosted VP Of Demand Generation Ciara Hopkins, and Senior Director of Demand Generation Matthew Sciannella to dive into the 2025 planning process. Through the event, they addressed significant trends in the digital marketing space, emphasizing the need for adaptability and smart investment. Key topics …
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"Don't build for perfect. Just build for simple. As you go, you can make adjustments to fit what reality is." - Connie Dodmead, Senior Director of Tech Alliances at BigID In today’s episode of Unlock Cloud Go-To-Market, hosts Patrick Riley and Erin Figer sit down with Connie Dodmead, Senior Director of Tech Alliances at BigID. She shares her tenure…
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"Time is the one thing you can't get more of. How you spend it can make or break your cloud strategy." - Mike Mason, Regional Sales Director at Varonis In today’s episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Mike Mason, Regional Sales Director at Varonis, to discuss the evolving world of cloud marketplaces …
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“Selling is the party. But like any great party, a lot of preparation is essential to make it successful.” - Brennan Lynch, Director of Global Marketplaces at CyberArk In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Brennan Lynch, the Director of Global Marketplaces at CyberArk. Lynch discusses the …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #41 of the Data Center Go-to-Market podcast, you’ll learn strategies for navigating the data center industry as a newcomer, identifying the right customers, improving content creation and go-to-market strategies, and getting valuable repr…
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“You need to be solving the problem at hand. It's fairly easy to get caught flat-footed when small problems start shifting to ones that require more time, people, financial investment.” - Jacob Bishop, Senior Director of Operations for Commvault In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Jacob …
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"I believe partnerships, like friendships, grow over time. While we have many connections, true best friends are rare and take effort to develop, just like in business relationships." - Michael Musselman, Vice President for Partnerships at Astronomer In this episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Mich…
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“Many companies measure success by how they compete with others, but with AWS programs, it's more about competing with yourself. If you're bringing in cash, using it wisely, and fully leveraging AWS, it drives your own business growth.” - TJ Schmidt, Director of Cloud Partnerships for Rapid7 In today's episode, of Unlock Cloud Go-To-Market, hosts E…
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“To get your product teams to engage with CSPs, there are resources like Azure Innovate, which can provide substantial funding. Even though it's not directly tied to the marketplace, using programs like AWS Call Days can be very beneficial. At both Aviatrix and VMware, these initiatives helped our sellers engage more effectively with AWS sellers.” …
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"Using the Tackle platform, we're now attracting high-quality leads, which helps us streamline our entire sales process. This tool provides us with better insights and a more efficient way to reach decision-makers and close deals. Without it, we'd still be working without clear direction."- David Gomes, Chief Executive Officer at Eclypses In this e…
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"You need to understand what you bring to the table to ensure a mutually beneficial value exchange for the partnership. Once you identify this, focus on thorough internal enablement with the Cloud Provider to achieve significant success in the field."- Shane Wilson, Head of Global Cloud GTM, Business Development & Alliances at Veritas Technologies …
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"Tackle empowered my team and me to effectively self-serve. They provided education and enablement, which allowed me to become an expert in Marketplace and co-sell strategies. They were a reliable support partner throughout this journey." - Rebecca Spataro, Director of Global Cloud Alliances at Snyk. In this episode of Unlock Cloud Go-To-Market, ho…
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"Scaling is crucial for us. We're not constantly adding new staff, so we focus on growing revenue without expanding the team too much. At Starburst, our cloud alliances team works closely with the Tackle Co-sell and Marketplace teams to support our field sellers and partners with various programs." - Boone Quesnel, Head of Global Cloud Alliances at…
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How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue j…
  continue reading
 
Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong, a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, a…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #40 of the Data Center Go-to-Market Podcast, Mark Bjornsgaard, CEO and founder of Deep Green Technologies, shares his journey into the world of heat reuse and sustainability in the data center industry. Listeners will discover the origins…
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Kerri Amodio, Director of Demand Gen, delivered a Keynote and Q&A session for SMX Masterclass. She focused on how businesses can leverage AI tools like ChatGPT to optimize their marketing campaigns. She emphasized the importance of using AI not merely to save time but to enhance the quality of marketing efforts, improve messaging, and boost revenue…
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In episode #39 of the Data Center Go-to-Market podcast, you’ll gain invaluable insights into your data center marketing and sales strategies. Host Joshua Feinberg provides actionable advice for collaborating with customers, marketing stationary battery solutions, creating buyer personas, anticipating customer needs, local and national marketing, de…
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Triana Mills, VP of Creative, joins Steph Crugnola on Stacking Growth Snacks to break down the differences between a Creative Strategy Package and a Creative Execution Package. She details what's included, who would benefit most, and the timeline investment you'd be looking at for each package. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You…
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Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one? In this conversation we discuss: 👉 The benefits and challenges of hiring from compet…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #38 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Adam Gibson, the Vice President of Global Data Center Development at Megaport and the owner of techvox consulting. Adam shares his unique career journey into…
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Evan Hughes and Steph Crugnola joined Corey Kossack of Aspireship on the Startup Skills Podcast to talk about the four essential roles in building a podcast. From Startup Skills Podcast: The second episode of the Startup Skills Podcast, Corey engages with Evan Hughes and Steph Crugnola from Refine Labs to discuss podcasting as a growth strategy for…
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In episode #37 of the Data Center Go-to-Market podcast, you’ll learn actionable strategies for sales, marketing, and go-to-market professionals in the data center industry. Listeners will learn how to repurpose their teams as trusted advisors through educational content to earn a seat at the table early in prospects' buying journeys. They'll discov…
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Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she guides listeners through specific talk tracks that can help convince leadership to make the change. She highlights the most important benefits of switching to a Data Democracy to make it attractive to your C-Suite and stakeholders. See th…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #36 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Rich Kenny, Managing Director of Interact in the UK, to discuss the intersection of the data center industry, circular economy, and sustainability. Learn how…
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Our September Expert Session, featuring Malin Wijenayake and Chris Walker, focused on YouTube Ad Strategy! Through the session, they covered: tools for measuring impact most efficient targeting options for each ad type options for developing ad creative successful examples of current ads benchmark metric goals and examples ...and more! If you want …
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