Ep #376 Mind Over Money: How One RIA Owner Is Crafting A New Narrative In Finance

XYPN Radio

In this episode of XYPN Radio, we’re joined by XYPN member Maggie Klokkenga, the founder of Make A Money MindShift. Maggie's journey is a testament to the transformative power of financial coaching. Starting her career as a CPA, she eventually transitioned to a large firm in St. Louis, where she worked on various teams.

Maggie noticed a disconnect between her passion for helping clients lay their financial foundations and the higher net-worth clients she was serving. In 2021, she took the leap to start her own firm, focusing on providing financial coaching services. Maggie shares insights into her client engagement process, which involves 8 to 10 one-hour-long meetings over several weeks, and the positive outcomes she's witnessed.

What you’ll learn from this episode

• Maggie worked in public accounting (CPA) for 15 years

• Wanting to support clients in a broader way than she had been as a CPA, she decided to join an investment advisory firm as an advisor.

• Seeing a split in how fees were being charged to clients, Maggie and a group of others set up their own firm.

• Her family expanded rapidly, getting married in 2011, then adopting her first and having her second child in 2013. Followed by adopting a third child the following year.

• This family dynamic pushed Maggie to become a remote worker in 2016

• Wanting to provide real financial planning to her clients, she engaged with other financial planning curricula, only to find that she saw threads she could do something about.

• After working at the advisory firm for 7 years, she started working as a financial coach on the side. After learning that this constituted a conflict of interest, Maggie turned in her resignation and became an XYPN member the next day.

• Diversifying her revenue by coaching has kept Maggie able to balance her work and family life.

• As a financial coach, Maggie meets every week with clients to really learn where their money is going and helps them build better habits by providing awareness to the emotional connections we associate with money.

• How making changes to her fee structure opened up the floodgates for new clients.

• Some examples of the incredible outcomes that she has seen through her work with clients.

• Her experience going to XYPN LIVE this year