554. How It's Built: The 4 Core Pillars of a Movement that Sustains Itself - Bryan Funk

We Are For Good Podcast - The Podcast for Nonprofits

Meet Bryan. He’s a community builder, marketer and movement builder🛠️ He’s sharing his experiences from Invisible Children, the team behind KONY 2012, the fastest-growing viral social justice and online fundraising campaign in the history of the internet (at the time). This digital campaign gained 100 million views in 5 days 🤯 and raised millions of dollars to support the efforts to bring warlord Joseph Kony to justice. Tune in for this How It’s Built episode that gives you the playbook for creating a powerful movement that sustains itself.

💡 Learn

• The Impact of the KONY 2012 Campaign + the Movement Surrounding It
• How It’s Built: 4 Core Pillars of a Movement that Sustains Itself
• Pro Tips + Lessons Learned

Today’s Guest
Bryan Funk, Managing Director, Modern Profit
Episode Highlights

• Bryan’s journey to where he is today (3:20)
• Bryan’s experience with Invisible Children (9:45)
• How It’s Built: 4 core pillars of a movement that sustains itself
• (14:40)
• Challenges nonprofits face when implementing grassroots strategies (23:05)
• How can we leverage this moment for our movements right now (30:00)
• Bryan’s One Good Thing: Come for the mission, but stay for the donor. (40:25)
• How to connect with Bryan (42:30)

For more information + episode details visit: weareforgood.com/episode/554.

Givebutter Plus brings together the platform’s free fundraising, marketing, and CRM—all of the tools nonprofits know and love, plus advanced workflows, deeper donor insights, and eye-popping engagement features to help your nonprofit get ahead—and stay there.

Start a free 30-day trial—no credit card required, at Givebutter.com/plus

Move At the Speed of AI with Cadenza
Meet Cadenza. An intelligent, AI-backed hub for your organization’s knowledge, storytelling + impact. Cadenza helps you work smarter + with more ease.

Schedule a free demo by visiting getcadenza.com 🥳 Tell them We Are For Good sent you!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Hoofdstukken

1. Impactful Change and Movement Building (00:00:00)

2. Building a Grassroots Movement Framework (00:09:26)

3. Movement-Building Strategies and Influence (00:24:45)

4. Belief and Impact in Movement-Building (00:39:19)

5. Partnering for Profit and Purpose (00:43:43)