531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada

We Are For Good Podcast - The Podcast for Nonprofits

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱
💡Learn

• Challenges nonprofits face in donor acquisition and retention
• Turning One-Time Donors into Sustained Supporters
• The ins and outs of Multi-Channel Marketing Campaigns

Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada
For more information + episode details visit: weareforgood.com/episode/531.
Givebutter Plus brings together the platform’s free fundraising, marketing, and CRM—all of the tools nonprofits know and love, plus advanced workflows, deeper donor insights, and eye-popping engagement features to help your nonprofit get ahead—and stay there.

Start a free 30-day trial—no credit card required, at Givebutter.com/plus

Move At the Speed of AI with Cadenza
Meet Cadenza. An intelligent, AI-backed hub for your organization’s knowledge, storytelling + impact. Cadenza helps you work smarter + with more ease.

Schedule a free demo by visiting getcadenza.com 🥳 Tell them We Are For Good sent you!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Hoofdstukken

1. 531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada (00:00:00)

2. Integrated Marketing and Fundraising Strategies (00:00:53)

3. Acquiring Quality Donors Through Multi-Channel Campaigns (00:14:31)

4. Strategic Approach to Multi-Channel Campaigns (00:22:56)

5. Generosity, Testing, and Community Impact (00:28:29)

6. Building a Strong Community Through Connection (00:34:46)