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Should you compromise as a green entrepreneur to build your business?
Manage episode 308077685 series 3010704
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Join host Audrey Dias as she explores the tricky conundrum that often hits social enterprises and green start-ups as they seek to grow their business: should they compromise their ideals?
Deniz Ucbasaran, Professor of Entrepreneurship, has researched this area and details her findings and a process that green entrepreneurs and social enterprises can go through to find the right balance. She is joined by Hugh Thomas, Co-Founder and CEO of Ugly Drinks, whose start-up is taking on the fizzy drinks giants with a healthy alternative. Find out more by read Professor Ucbasaran's article The authentic founder - how to stay true to your values.
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