Why Cannabis Will Steal Share From The Alcohol Occasion: Tracey Mason

The Wine Whiskey Weed Show

***About Tracey Mason*** TRACEY MASON (Co-Founder & CEO, House of Saka, Inc) A seasoned sales and marketing executive, She has successfully created, marketed and sold innovative products in the CPG and adult beverage sectors for over 25 years. Her prior experience includes serving as Chief Strategy and Innovation Officer for CannaCraft, SVP of Marketing and Innovation at Purple Wine and Spirits, EVP of Global Marketing for Goelet Wine Estates/Clos du Val Winery, VP of Global Innovation at Treasury Wine Estates, Director of Commercial Innovation at Diageo and VP of Sales and Marketing at Epic Wines. In addition to overseeing House of Saka’s day-to-day operations, Mason is also President and Creative Director for M3G-Inc, a leading marketing consultancy group she founded in 2013. She has a BA in Politics from St. Joseph’s University in Philadelphia with further graduate study at Albertus Magnus College in New Haven, a love of all things food and wine and an unparalleled passion for branding. The decline in alcohol consumption has been widely reported among younger consumers. At the same time, cannabis-infused beverages continue to realize tremendous growth. But are the two trends truly related? Former alcohol-industry executive turned cannabis beverage entrepreneur, Tracey Mason, delivers her unique and oft humorous perspective on the question that continues to plague the minds of alcohol and cannabis industry soothsayers alike…are we all high or can cannabis really replace the alcohol occasion? ***About Cannabis Drinks Expo*** "From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don't taste awful", quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis. Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity. For More Information Visit https://cannabisdrinksexpo.com *** About the Organizers*** Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. For More Insightful Content Subscribe to Our Channel 👇 ►Facebook: https://www.facebook.com/BeverageTradeNetwork/ ►Instagram: https://www.instagram.com/beveragetradenetwork/ ►LinkedIn: https://www.linkedin.com/company/beveragetradenetwork-com/ ►Twitter: https://twitter.com/beveragetrade ►Website: https://beveragetradenetwork.com/ ►Tune into Spotify: https://open.spotify.com/show/5XuHb5tJyt2buIz27IViDL ►Listen on Soundcloud: https://soundcloud.com/beveragetradenetwork ►Medium: https://medium.com/@Beveragetrade ►Quora: http://quora.com/profile/Beverage-Trade-Network-1/all_posts