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E29: News Engagement Redefined: Editorial Wisdom Meets Algorithmic Precision
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Explore the delicate balance between editorial wisdom and algorithmic precision in engaging news readers. Learn how Udit's approach redefines news engagement, driving profits for otherwise non-profitable media brands. This episode is where tradition meets innovation, and the media takes a leap into the future.
- (00:43) - Unraveling the Media Maze: Strategies for Revenue Optimization
- (02:54) - Evolving Revenue Models: A Journey through Media's Shifting Focus
- (04:54) - The Intent-Driven Approach to Successful Affiliate Marketing
- (08:20) - Enhancing Social Media Content for Traffic and Engagement
- (14:19) - Navigating the Ephemeral Nature of Content: A Deep Dive into Editorial Choices
- (17:04) - Inside Outlook Group: Navigating the Digital Ecosystem and Consumer Touchpoints
- (19:20) - Transforming Uninstalls into Engaged Subscribers At Inkl
- (24:28) - Engagement Balance: Nurturing User Interests without Echo Chambers
- (29:11) - Value Creation in Digital Media: Beyond Engagement Metrics
- (35:23) - From Acquisition to Retention: Decoding the First 120 Days
- (39:31) - Content, Context, and Personalization: Engineering Daily Engagement in News Media
- (41:44) - Navigating the Technology Landscape: Achieving ROI in a Legacy Media Company
- (47:02) - Unlocking User Profiles: CDPs and the Future of Personalized Content
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