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#53 Tsubi Soup! Bringing Plant-Powered Gourmet Soup Cubes from Japan to the US

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Manage episode 334915486 series 3351906
Inhoud geleverd door Startup CPG. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Startup CPG of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Have you seen those "how it started; how it's going" posts? Today we basically get to do that as we catch up with one of the brands from Startup CPG's second pitch competition in November of 2020: Tsubi Soup, which since then, has really utilized the Slack community to make many helpful connections. Started by Tsubasa Nishitani, whose nickname is Tsubi, Tsubi Soups are gourmet plant-based instant soups made with premium vegetables and state of the art freeze drying technology. Today we're joined by Tsubi and husband Alex Novak to hear how they bring Japanese miso soups to the US, including the decision to pivot from the Japan market to the US market. Listen in as Tsubi and Alex share about creating the Tsubi Soup product we see today, learning how to export to the US and setting up the myriad of logistics, their other entrepreneurial adventures including saké and property management, a recent rebrand, and more.

Episode Links:

Show Links:

  • Join the Startup CPG Slack community (8K+ members and growing!)
  • Follow @startupcpg
  • Visit host Jessi's Linkedin or website
  • Questions or comments about the episode? Email Jessi at jessi@startupcpg.com
  continue reading

167 afleveringen

Artwork
iconDelen
 
Manage episode 334915486 series 3351906
Inhoud geleverd door Startup CPG. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Startup CPG of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Have you seen those "how it started; how it's going" posts? Today we basically get to do that as we catch up with one of the brands from Startup CPG's second pitch competition in November of 2020: Tsubi Soup, which since then, has really utilized the Slack community to make many helpful connections. Started by Tsubasa Nishitani, whose nickname is Tsubi, Tsubi Soups are gourmet plant-based instant soups made with premium vegetables and state of the art freeze drying technology. Today we're joined by Tsubi and husband Alex Novak to hear how they bring Japanese miso soups to the US, including the decision to pivot from the Japan market to the US market. Listen in as Tsubi and Alex share about creating the Tsubi Soup product we see today, learning how to export to the US and setting up the myriad of logistics, their other entrepreneurial adventures including saké and property management, a recent rebrand, and more.

Episode Links:

Show Links:

  • Join the Startup CPG Slack community (8K+ members and growing!)
  • Follow @startupcpg
  • Visit host Jessi's Linkedin or website
  • Questions or comments about the episode? Email Jessi at jessi@startupcpg.com
  continue reading

167 afleveringen

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