Artwork

Inhoud geleverd door Startup CPG. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Startup CPG of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !

#127 Launching on Amazon with Leon Lewis

59:17
 
Delen
 

Manage episode 399492193 series 3351906
Inhoud geleverd door Startup CPG. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Startup CPG of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com


Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.

From experiences at Amazon and starting his own venture-backed brand, Leon emphasizes the challenges such as rising advertising costs and competing with established CPG brands while stressing the value of measuring repeat purchases and retention rates and the need for hard work over magical solutions.

In addition - Leon explores the parallels between launching a CPG product and being a musician, emphasizing the fundamentals' importance and sharing key e-commerce success metrics: product conversion rate, repeat customer rate, lifetime value, and cost of advertising.

Ready to elevate your Amazon strategy? Hit play now!

Listen in as Leon shares about:

  • Amazon as an Ever-Expanding Web
  • Repeat and Retention Rates
  • Conversion Rates
  • Challenges and Opportunities in Product Launch
  • Choosing Amazon as a Strategy
  • Amazon Advertising Spend
  • Review Strategy
  • Cost and Pricing on Amazon
  • Continuous Advertising Optimization
  • Launching a Brand on Amazon
  • Fulfillment by Amazon (FBA)
  • Mobile Optimization

Episode Links:

Daybreak Growth Website

Leon’s LinkedIn

Email: leon@daybreak.agency

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics


Strategy Maven Agency Link:

  • Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
  • Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
  continue reading

166 afleveringen

Artwork
iconDelen
 
Manage episode 399492193 series 3351906
Inhoud geleverd door Startup CPG. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Startup CPG of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com


Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.

From experiences at Amazon and starting his own venture-backed brand, Leon emphasizes the challenges such as rising advertising costs and competing with established CPG brands while stressing the value of measuring repeat purchases and retention rates and the need for hard work over magical solutions.

In addition - Leon explores the parallels between launching a CPG product and being a musician, emphasizing the fundamentals' importance and sharing key e-commerce success metrics: product conversion rate, repeat customer rate, lifetime value, and cost of advertising.

Ready to elevate your Amazon strategy? Hit play now!

Listen in as Leon shares about:

  • Amazon as an Ever-Expanding Web
  • Repeat and Retention Rates
  • Conversion Rates
  • Challenges and Opportunities in Product Launch
  • Choosing Amazon as a Strategy
  • Amazon Advertising Spend
  • Review Strategy
  • Cost and Pricing on Amazon
  • Continuous Advertising Optimization
  • Launching a Brand on Amazon
  • Fulfillment by Amazon (FBA)
  • Mobile Optimization

Episode Links:

Daybreak Growth Website

Leon’s LinkedIn

Email: leon@daybreak.agency

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics


Strategy Maven Agency Link:

  • Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
  • Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
  continue reading

166 afleveringen

Alle afleveringen

×
 
Loading …

Welkom op Player FM!

Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.

 

Korte handleiding