#805 The Art of Pricing: How to Charge What You're Worth Without Losing Customers

The Small Business Radio Show

Segment 1 with Adam Wallace starts at 0:00.
As inflation finally continues to fall, customers are still holding on tight to every last dollar—while some businesses get nervous and slash prices in a scramble to the bottom.
But price wars are nothing but a race to the bottom- warns acclaimed pricing strategist Adam Wallace. There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for. His new book is called "Beyond the Price Wars: How to Re-Value Your Business and Win Customers - Tips from a Fortune 100 Fixer".
His message is that customers are value-hunters, not just bargain-hunters. They'll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.
Segment 2 with Patricia Bathory starts at 18:47.

I learned a long time ago that business is all about relationships and being happy and success ful in business these days is still about your relationships- with your clients, employees and vendors.
As a psychotherapist and the founder and general manager of an import/export business, Patricia Bathory has a blend of experience that gives her unique insight into the personal and professional problems that entrepreneurs and leaders face every day.
For the past eight years, in addition to running her trading business and seeing clients, Patricia has been researching and studying interpersonal dynamics, including how our relationships directly affect our ability to succeed in business and in life. She believes that by improving our relationship skills and strengthening our connections, we feed the wheel of good and position ourselves to make a lasting impact.
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