Stop making selfish content: with Will Aitken

The SaaS Sprints Podcast (Content Marketing Podcast)

➟ In this episode of The SaaS Sprints Podcast, Will Aitken from Lavender shares immediately actionable tips on how to create effective content for specific channels such as Youtube, TikTok, podcasts, blogs and more. He discusses why it's important to make content that is truly valuable and not just self-promotional. He specifically talks about how to integrate video into your demand generation, prospecting, and most importantly, the mistakes to avoid when building a video program. If you're looking to start making video content and you're not sure where to start, then this episode of The SaaS Sprints Podcast is for you! We hope you're able to apply content marketing tips from this episode to build trust for your channels, attract the right audience, and grow your business. ➡️ ⁣Here's a quick overview of the episode: 00:00 - Intro 01:17 - Will Aitken's content creation process 04:20 - Journey from seller to social content 05:35 - Need to create content for specific platforms 07:42 - Diversifying platforms: biggest opportunity for creators 09:30 - Translating social engagement to business outcomes 10:58 - The future is diversified content 13:30 - Role of video in prospecting 16:17 - How to use AI for content inspiration 17:43 - AI tools supporting content production 19:40 - Lavender's recipe to telling great stories 20:30 - Rapid Fire Questions 26:45 - Connect with Will on LinkedIn 27:10 - Reminder: Stop making selfish content - ➡️ About SaaS Sprints, the content marketing agency: SaaS Sprints is a content marketing agency that helps SaaS companies in generating demand. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of Chinese whisper. ➡️ Related searches: video content video prospecting content marketing tips repurpose content how to create content for youtube how to create content for tiktok content marketing podcast