The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to escape ineffective content marketing: Nemanja Zivkovic
1:03:10
1:03:10
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
1:03:10
In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Introduction 02:40 - Why people underestimate what it takes 06:00 - Lack of a coherent marketing …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Escape the noise | Master SaaS Content Relevance: Casey Hill
52:05
52:05
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
52:05
In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 0:00 - Introduction 01:21 - Importance of Building a Media Company 07:38 - Considerations for Small Marketing Teams 08:57 - Skimma…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mapping your content to buyer journey: Adam Turinas
38:41
38:41
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
38:41
In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:36 - Buyer journey as…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to maximize revenue through SEO: Sam Dunning
45:03
45:03
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
45:03
In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your custom…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Content strategy for early-stage SaaS: Devin Reed
33:33
33:33
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
33:33
In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Create irresistible content using Jobs To Be Done: Bob Moesta
1:00:49
1:00:49
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
1:00:49
In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to create compelling customer testimonials: Dustin Tysick
27:49
27:49
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
27:49
In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. List…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How content marketing falls short for sales: Scott Marker
31:48
31:48
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
31:48
In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. Whether…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Avoid these mistakes in your next customer newsletter: Mark Evans
39:42
39:42
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
39:42
Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. If you're looking to improve your customer relationships, then you need to listen to this …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Level up your product marketing game: Anthony Pierri
59:59
59:59
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
59:59
In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences. Suppose you want to improve the clarity and brevi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Amplify your brand narrative with content: Morgan J Ingram
39:54
39:54
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
39:54
In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Paralyzed from the neck down, yet drives millions in website traffic: Jon Morrow
28:48
28:48
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
28:48
In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue. Jon shares everything you…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to master growth experiments: Andres Glusman
43:22
43:22
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
43:22
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more. If you're looking to improve your conversion, and the overall growth, then this episode is for you. By th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Unlock the secrets to memorable content with AI: Ryan Law
32:55
32:55
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
32:55
In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources. If you're looking to create better content, be it videos, or thought leadership, …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Is your product positioning working? : April Dunford
1:03:31
1:03:31
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
1:03:31
In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. She also throws light on when and how frequently should an organization test and adjust their positioning. If you're a founder, marketer or a sales pe…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to build $2m pipeline using content-led evangelism: Nick Bennett
26:34
26:34
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
26:34
➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and con…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Go from 0 to 25k in web traffic in 6 months: with Jakub Rudnik
40:55
40:55
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
40:55
In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign. In this episode, Jakub covers the following topics: How content marketing strategy is different for horizontal SaaS vs. Ve…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Content and pricing lessons from customer churns : Andrus Purde
27:51
27:51
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
27:51
➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the ro…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Chili Piper's demand generation game: with Tara Robertson
24:43
24:43
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
24:43
In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand. She discusses what makes the different channels of Chili Piper tick, sometimes…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Stop making selfish content: with Will Aitken
29:53
29:53
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
29:53
➟ In this episode of The SaaS Sprints Podcast, Will Aitken from Lavender shares immediately actionable tips on how to create effective content for specific channels such as Youtube, TikTok, podcasts, blogs and more.He discusses why it's important to make content that is truly valuable and not just self-promotional. He specifically talks about how t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How ClickUp grew 100x with content marketing: Melissa Rosenthal
28:04
28:04
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
28:04
In this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level.In this first episode of The SaaS S…
…
continue reading