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How to build $2m pipeline using content-led evangelism: Nick Bennett
Manage episode 365867562 series 3473624
โ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:20 - Journey from field marketing to event led growth
04:10 - The rise of event led growth
06:30 - What is event led intent?
08:06 - How content works in events
09:11 - How Airmeet does 26 events a quarter
10:40 - Event KPIs
13:22 - How to apply the people-first mindset into action
15:30 - KPIs for an evangelist
21:10 - Rapid Fire Questions
25:43 - Connect with Nick Bennett on LinkedIn
26:00 - Parting msg: Haters hate, creators create
๐ Connect with Nick Bennett๐
โ Linkedin
๐ https://www.linkedin.com/in/nickbennett1/
๐ง Also, please listen to episode on:
โ Apple
๐ https://podcasts.apple.com/us/podcast/how-to-build-$2m-pipeline-using-content-led-evangelism/id1686734014?i=1000616701670
โ Spotify
๐ https://open.spotify.com/episode/5XLZXf8vEvOWNfliMQ1OYh
โ Google Podcast
๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZWEzZTljYzktOGE1MS00YzJmLTk2ZTYtZTIzYzE0ZTc4YzVj
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Go from 0 to 25k in web traffic in 6 months | Jakub Rudnik | The SaaS Sprints Podcast | Ep #5 ๐https://youtu.be/MkPwZKfRKk0
โ Content and pricing lessons from customer churns | Andrus Purde | The SaaS Sprints Podcast | Ep #4 ๐https://youtu.be/Xvv8EA0UfCg
โ Guess the ClickUp core value Melissa Rosenthal chose ๐ https://youtube.com/shorts/EQVy4omhM3g?feature=share
โ ClickUp's framework to going viral with their videos ๐ https://youtube.com/shorts/yyiCFk9GG7U?feature=share
โ The Secret to ClickUp's Success Against Jira Revealed! ๐ https://youtube.com/shorts/2II8J1pMqUY?feature=share
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
content marketing
event led growth
evangelism
the saas sprints podcast
demand generation
b2b marketing
lead generation
sales pipeline
revenue
21 afleveringen
Manage episode 365867562 series 3473624
โ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:20 - Journey from field marketing to event led growth
04:10 - The rise of event led growth
06:30 - What is event led intent?
08:06 - How content works in events
09:11 - How Airmeet does 26 events a quarter
10:40 - Event KPIs
13:22 - How to apply the people-first mindset into action
15:30 - KPIs for an evangelist
21:10 - Rapid Fire Questions
25:43 - Connect with Nick Bennett on LinkedIn
26:00 - Parting msg: Haters hate, creators create
๐ Connect with Nick Bennett๐
โ Linkedin
๐ https://www.linkedin.com/in/nickbennett1/
๐ง Also, please listen to episode on:
โ Apple
๐ https://podcasts.apple.com/us/podcast/how-to-build-$2m-pipeline-using-content-led-evangelism/id1686734014?i=1000616701670
โ Spotify
๐ https://open.spotify.com/episode/5XLZXf8vEvOWNfliMQ1OYh
โ Google Podcast
๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZWEzZTljYzktOGE1MS00YzJmLTk2ZTYtZTIzYzE0ZTc4YzVj
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ ๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
โ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Go from 0 to 25k in web traffic in 6 months | Jakub Rudnik | The SaaS Sprints Podcast | Ep #5 ๐https://youtu.be/MkPwZKfRKk0
โ Content and pricing lessons from customer churns | Andrus Purde | The SaaS Sprints Podcast | Ep #4 ๐https://youtu.be/Xvv8EA0UfCg
โ Guess the ClickUp core value Melissa Rosenthal chose ๐ https://youtube.com/shorts/EQVy4omhM3g?feature=share
โ ClickUp's framework to going viral with their videos ๐ https://youtube.com/shorts/yyiCFk9GG7U?feature=share
โ The Secret to ClickUp's Success Against Jira Revealed! ๐ https://youtube.com/shorts/2II8J1pMqUY?feature=share
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
content marketing
event led growth
evangelism
the saas sprints podcast
demand generation
b2b marketing
lead generation
sales pipeline
revenue
21 afleveringen
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