Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Inhoud geleverd door Yaagneshwaran Ganesh. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geรผpload en geleverd door Yaagneshwaran Ganesh of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Overeenkomstig met The SaaS Sprints Podcast (Content Marketing Podcast)
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, weโre bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpotโs CMO) and Kieran Flanagan (Zapierโs CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youโll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to "The Growth Gear with Tim Jordan," a podcast where business meets high velocity. We're about finding that pivotal Growth Gear โ your own monumental shift that redefines your business journey by exploring a wide range of topics, including the rise of new brands, the intricacies of digital marketing, the power of a motivated mindset, and sophisticated strategies for today's marketplaces. Join us on "The Growth Gear" and embrace the momentum. It's more than growth โ it's about achiev ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, โโMoCo features interviews with some of the worldโs top athletes, entertainers, and innovators as well as roundtable discussions with Reneeโs colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Welcome to the Whatโs Next! Podcast. Iโve met so many brilliant people as I traveled the globe and have had some fascinating conversations that Iโve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
How can business help solve societyโs biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business canโand shouldโplay in solving them. This series, weโre welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie OโLeary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, theyโll explore timely ...
…
continue reading
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
))
Mapping your content to buyer journey: Adam Turinas
Manage episode 377986915 series 3473624
Inhoud geleverd door Yaagneshwaran Ganesh. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geรผpload en geleverd door Yaagneshwaran Ganesh of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.
So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:36 - Buyer journey as a base to create content
09:06 - Connecting content to buyer intent
13:36 - What is intent data?
17:20 - Is it reliable to build content strategy based on intent data?
20:01 - Engagement planning framework
25:40 - How to use buyer intent
29:00 - Total Customer Growth Model
31:42 - Rapid Fire
37:00 - Connect with Adam on LinkedIn
37:47 - Parting msg: Know your customer to get better at your craft
๐ Connect with Adam Turinas ๐
โ Linkedin ๐ https://www.linkedin.com/in/adamturinas/
Also, please listen to the episode on:
โ Apple ๐
โ Spotify ๐
โ Google Podcasts ๐
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
๐ https://www.saas-sprints.com/podcast/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 ๐ https://youtu.be/lIdc8nm9vew
โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstY
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Co
โ Subscribe to our newsletter 'The Sprinter'
https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
#saas #contentstrategy #contentmarketing #buyerintent #buyjourney
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
adam turinas
adam turinas podcast
buyer journey
content strategy
buyer intent
intent data
mapping content to buyer intent
saas sprints
the saas sprints podcast
21 afleveringen
Delen
Manage episode 377986915 series 3473624
Inhoud geleverd door Yaagneshwaran Ganesh. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geรผpload en geleverd door Yaagneshwaran Ganesh of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.
So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
00:00 - Intro
01:36 - Buyer journey as a base to create content
09:06 - Connecting content to buyer intent
13:36 - What is intent data?
17:20 - Is it reliable to build content strategy based on intent data?
20:01 - Engagement planning framework
25:40 - How to use buyer intent
29:00 - Total Customer Growth Model
31:42 - Rapid Fire
37:00 - Connect with Adam on LinkedIn
37:47 - Parting msg: Know your customer to get better at your craft
๐ Connect with Adam Turinas ๐
โ Linkedin ๐ https://www.linkedin.com/in/adamturinas/
Also, please listen to the episode on:
โ Apple ๐
โ Spotify ๐
โ Google Podcasts ๐
โจ ๐๐จ๐ข๐ง ๐๐๐๐ ๐๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โจ
๐https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ https://www.saas-sprints.com/
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
๐ https://www.saas-sprints.com/podcast/
๐ฅ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ ๐ ๐ข๐๐ต๐ฒ๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐
โ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 ๐ https://youtu.be/lIdc8nm9vew
โ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐ https://youtu.be/F27byS9VstY
โ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐ https://youtu.be/MkPwZKfRKk0
โ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 ๐ https://youtu.be/M28SpPTc6Co
โ Subscribe to our newsletter 'The Sprinter'
https://www.linkedin.com/newsletters/7063723586229858304/
๐๐ผ๐น๐น๐ผ๐ ๐ข๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น
โ Linkedin ๐https://www.linkedin.com/company/saas-sprints/
โ Twitter ๐https://twitter.com/SaaS_Sprints
#saas #contentstrategy #contentmarketing #buyerintent #buyjourney
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
adam turinas
adam turinas podcast
buyer journey
content strategy
buyer intent
intent data
mapping content to buyer intent
saas sprints
the saas sprints podcast
21 afleveringen
Alle afleveringen
×
Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.
Overeenkomstig met The SaaS Sprints Podcast (Content Marketing Podcast)
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, weโre bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpotโs CMO) and Kieran Flanagan (Zapierโs CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youโll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to "The Growth Gear with Tim Jordan," a podcast where business meets high velocity. We're about finding that pivotal Growth Gear โ your own monumental shift that redefines your business journey by exploring a wide range of topics, including the rise of new brands, the intricacies of digital marketing, the power of a motivated mindset, and sophisticated strategies for today's marketplaces. Join us on "The Growth Gear" and embrace the momentum. It's more than growth โ it's about achiev ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, โโMoCo features interviews with some of the worldโs top athletes, entertainers, and innovators as well as roundtable discussions with Reneeโs colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Welcome to the Whatโs Next! Podcast. Iโve met so many brilliant people as I traveled the globe and have had some fascinating conversations that Iโve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
How can business help solve societyโs biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business canโand shouldโplay in solving them. This series, weโre welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie OโLeary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, theyโll explore timely ...
…
continue reading
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
