2 - The importance of Branding in the Luxury industry

The Pulse of Dubai

In Episode 2, get an insight into the luxury industry of Dubai as our hosts, Åsa Ferreira and Margaret Herde, unravel the dos and don'ts of establishing a luxury brand in the city. Tune in to episode 2 of The Pulse of Dubai to find out more about how Dubai's geographical location enables various luxury brands to thrive, as well as learn the norms for establishing a network, creating brand awareness, how to do market research, and more.

Did you know, UAE ranked 11th among the world’s strongest nation brands with a $749bln brand value? Subscribe to the podcast and learn more intriguing facts about the city.

In this Episode 2,

• We introduce you to the professional journey of Margaret Herde
• Give you a glimpse at the challenges while establishing a luxury brand in Dubai
• Margaret shares her invaluable experience and tips on establishing a luxury brand in Dubai
• Margaret announces her Embarr Academy initiative

In closing, we'd like to say thank you for tuning in to The Pulse of Dubai this week. We hope to see you for Episode 3.

Episode highlight

[00:02] Åsa welcomes Margaret and mentions the list of topics that they would discuss

[00:54] Åsa gives a detailed introduction to Margaret’s professional career

[01:37] Åsa asks Margaret about some recent industry highlights in Dubai

[01:42] Margaret presents an overview of the weekly events, with a focus on the future innovation summit

[02:47] Asa asks Margaret what made you think Dubai is the right place for business

[03:58] Åsa asks Margaret about the challenges of building a luxury brand in Dubai

[03:59] Margaret gives her opinion on different solutions for establishing a business in Dubai

[04:21] Asa asks Margaret how she established a network in Dubai

[05:04] Åsa asks Margaret her views on how Dubai was established as a brand

[05:14] Margaret explains how Dubai brand was built over the years

[06:05] Asa asks Margaret how important is Dubai as the geographic location for the luxury brands

[06:53] Åsa asks Margaret her opinion on luxury brands and their Marketing & PR approach

[07:00] Margaret gives an insight into dos and don’ts for marketing and PR approach in Dubai

[07:48] Åsa asks Margaret how does the location of Dubai overall influence the luxury brands

[07:55] Margaret gives her opinion on how Dubai’s location enables Luxury brands to thrive

[09:24] Åsa asks Margaret to give her advice for those who plan to set up luxury brand in Dubai

[09:31] Margaret gives a valuable advice for every entrepreneur

[10:50] Åsa asks Margaret if education in luxury industry is provided in Dubai

[11:02] Margaret announces that her company Embarr, is soon launching Embarr Academy with short courses with market experts as tutors.

[11:43] Asa asks Margaret to share a little information about Embarr academy

[12:32] Margaret explains about Embarr academy and its course format