Ep 155 - Developing Thought Leadership That Drives w/ John Biggs, Typewriter

The PR Playbook Podcast

Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter.
Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word.
Our host, Ronjini Joshua, dives into the world of Thought Leadership. Whether you're at the helm of a startup or steering a Fortune 500 company, The Silver Telegram is your guide to harnessing the power of thought leadership to drive your business forward. Tune in, get inspired, and join the conversation that's reshaping the business landscape.
-->> What is thought leadership & why does it matter? <<--
Thought leadership in the tech industry is about establishing yourself or your company as a go-to expert in specific technological fields. It involves sharing insights, innovations, and forward-thinking strategies that not only showcase your expertise but also contribute to the broader conversation in the tech community. This approach is beneficial for your tech business as it builds credibility, enhances brand reputation, and positions you at the forefront of industry advancements, making you more attractive to potential clients, partners, and talent.
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