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Episode 33: Caleb Wang • MiLa
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The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique backgrounds in a casual, conversational tone.
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In episode thirty-three, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Caleb Wang, CEO and Co Founder of MiLa. Caleb takes us into the intricate world of performance metrics and KPIs that drive the strategic growth of his authentic Chinese food brand. Learn how he stays hyper-focused on customer experience without neglecting classic financial planning to expand from classic D2C channels into the retail world. MiLa is a great example of how the two worlds of marketing and finance come together to support a successful business.
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
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Hoofdstukken
1. Episode 33: Caleb Wang • MiLa (00:00:00)
2. Intro to Caleb: his role and more about MiLa (00:00:27)
3. What makes the product different (00:01:30)
4. Where MiLa sells retail (00:03:03)
5. How Caleb manages the different sales channels: restaurant, D2C and retail (00:03:22)
6. How the cash cycle works (00:04:18)
7. How MiLa handles inventory and manufacturing (00:07:21)
8. How MiLa set themselves up for in-house manufacturing (00:08:21)
9. How the "beast" of MiLa's planning spreadsheet will be evolving, now that it broke Excel (00:10:28)
10. KPIs Caleb looks at for each SKU (00:11:19)
11. How Caleb manages running a business with his spouse (00:12:50)
12. Lessons learned along the way (00:14:26)
13. Caleb's CPG Do (00:16:07)
14. Caleb's CPG don't (00:17:29)
15. Final thoughts (00:17:42)
16. Where you can find MiLa (00:18:28)
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