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#3: Internal Mktg Case Story - Umpqua Bank (with Lani Hayward)
Manage episode 391372320 series 3541964
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This 'case story' episode is sure to get your marketing creative juices flowing with great ideas about how you can leverage internal marketing in your marketing strategy.
Umpqua Bank is an iconic brand that has a rich 'case story' of how it engages and empowers its employees to be powerful advocates of the brand.
A crucial part of understanding internal marketing is knowing about all of the great company brands that are doing it well.
We'll be 'flipping the marketing conversation' from external to internal with Lani Hayward, who is a brand and organizational consultant and a former EVP of Creative Strategies at Umpqua Bank. In this episode, she provides some great examples of how Umpqua did internal marketing in a way that was uniquely their own.
Lani is also the founder of WOVEN consulting, and can be contacted via the company website, www.woven-consulting.com
ADDITIONAL RESOURCES:
To view Lani's keynote presentation (that was mentioned in the episode), from the Financial Brand Forum, simply search for "Forum 2014 Keynote Presentation – The Umpqua Bank Strategy" on YouTube.
I invite you to join the Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.
Thank you for listening.
Kerry-Ann
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