#77: Allie Egan on the Science of Self-Care

THE IDEALISTS.

In this week’s all-new episode of THE IDEALISTS., host and entrepreneur, Melissa Kiguwa speaks with Allie Egan, the founder of skincare brand Veracity. Rooted in scientific research, one of Veracity’s core beliefs is as your life changes, so does your health, and it’s driven by your hormones. And so Allie is pioneering hormone based wellness through their skin and health hormone test, their skincare products, and their line of supplements. Before founding Veracity, Allie began her career investing in consumer and beauty brands at L Catterton. She then went on to becoming CEO of the fashion brand Cynthia Rowley and led the product, ecommerce, and digital marketing teams at Estee Lauder’s top brands, including La Mer, Clinique, and Origins.
Highlights:
- Allie begins the conversation describing the health issues that led her to starting her beauty brand, Veracity.
- She then describes the career path that took her from investment banking to working with Glossier during its early days to becoming the CEO of fashion brand Cynthia Rowley.
- Allie goes on to share her experience with CEO loneliness and the framework she uses to build trust in her team.
- Lastly, Allie discusses her audacious vision for the world— for women to be empowered to make the best consumption decisions for themselves through knowledge and self-awareness.

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