A Common Problem with Food Blogs (and How to Fix It)

The Food Blogger Pro Podcast

Income diversification, monetization strategies, and memberships with Bjork Ostrom

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Welcome to episode 478 of The Food Blogger Pro Podcast! This week, we’re launching the first episode of our three-episode mini-series with Memberful, in which our very own Bjork Ostrom talks about the power of community, income diversification, and memberships.

How to Address This Common Food Blogging Mistake

Let's face it: most food bloggers are stuck in a rut when it comes to making money. They're relying on one source of income (usually ads), and that's a bit of a risky game. If Google or Pinterest decides to change their algorithms, your traffic and income could take a nosedive.

So, what's the solution? Diversification! Instead of squeezing the same old orange, look for other juicy options. Affiliate marketing and sponsored content can be great ways to boost your income, but if you're looking to bring in recurring income, you may want to consider membership sites. They let you build on what you're already good at: creating awesome content and connecting with your audience. We hope you enjoy this episode — be sure to tune in to the second part of the mini-series next week!

In this episode, you’ll learn:

• Don't put all your eggs in one basket. Relying solely on ad revenue can be risky, especially if your traffic sources change.
• Diversify your income streams. Explore options like affiliate marketing, sponsored content, and memberships to create a more stable business.
• Build a strong business foundation. Focus on creating valuable content, engaging with your audience, and building relationships to support sustainable income.

Resources:

• Memberful
• 1,000 True Fans by Kevin Kelly
• Ewen Finser’s newsletter: Niche Media Publishing
• Food Blogger Pro
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsor!

This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.