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#113 The Secret of Using Evergreen Content To Triple Lead Generation
Manage episode 334768048 series 2965582
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Did you know that every marketing dollar you invest in your business can be divided into two categories - it's either "marketing gas" - meaning you blow through it, like a tank of gas, and once it's used up, it's used up (for example any of your paid media costs are marketing gas - the cost of running your ads on Facebook etc.). Or the second category is money used to build out your marketing engine - just like a car, the bigger the engine, the faster you'll go. This podcast episode focuses on helping you build your Marketing Engine by using evergreen content - marketing tools that you can use again and again for years to come.
In your business, you need to invest in both a marketing engine and marketing gas - not just marketing gas (which is the #1 mistake made by small businesses).
Want to learn more about a marketing Engine vs Marketing Gas? Listen to this episode
https://www.clientstampede.com/podcast/episode-96
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