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Ryan Jones On The Importance of Positioning in Marketing for Construction Brands And Navigating Brand Strategy
Manage episode 445096948 series 3607042
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In this episode of The Build Up podcast, I engage in an insightful conversation with Ryan Jones, the Managing Director of SLG Agency, as we explore the evolving landscape of marketing within the construction industry. We delve into Ryan's impressive 12-year journey at SLG, discussing how his background in PR shaped his approach to brand strategy and client services. Our dialogue highlights the importance of positioning and audience understanding in effective marketing, emphasizing the need for research and data-driven strategies to inform creative decisions. We also touch on the challenges of navigating client expectations, the significance of brand guardianship, and the necessity of adapting to modern marketing practices in a traditionally conservative sector. Throughout the episode, we celebrate the potential for innovation and creativity in construction marketing, encouraging listeners to embrace bold ideas and strive for excellence in their campaigns.
Ryan Jones' Socials
https://www.linkedin.com/in/ryanjonesslg/
SLG Agency Website
Dissident links
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