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Ollie Partington talks Building Brand Awareness, Modernizing Stabila's Marketing Strategy And the Effectiveness Of Market Research
Manage episode 445096950 series 3607042
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In this episode of The Build Up, I had the pleasure of speaking with Ollie Partington, the Managing Director of Stabila UK and Ireland, who shared his fascinating journey from a marketing graduate to leading a well-established German brand in the construction industry. We delved into the evolving landscape of construction marketing, discussing the importance of market research and how it informed Stabila's strategy to enhance brand awareness and product diversity. Ollie highlighted the significance of building relationships with retailers and end users, emphasizing the need for a balanced communication strategy that includes social media, trade shows, and community engagement. We explored the challenges of marketing through distributors, the impact of influencer partnerships, and the necessity of a long-term approach to brand messaging. This episode is packed with insights on how to modernize a brand in a traditional industry and the critical role of recommendations in shaping buying behaviour among tradespeople.
Ollie’s Socials
https://www.linkedin.com/in/oliver-partington-16232225/
Stabila's Website
https://www.stabila.com/en/home.htm
Dissident’s Links
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