Unlocking Massive Growth Through Marketing Alignment with Josh Gibson

Talk Commerce

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6M ago 25:35

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In this episode of Talk Commerce, Brent Peterson interviews Josh Gibson from the Sojourn Group. Josh discusses the rise of direct-to-consumer brands and the need for expertise in selling on marketplaces like Amazon, Walmart, and Target. He highlights the importance of listing optimization and the challenges of meeting marketplace requirements for shipping and fulfillment. Josh also emphasizes the value of diversifying across multiple marketplaces and the benefits of working with a third-party agency to navigate the complexities of selling online.

Takeaways

Direct-to-consumer brands are moving away from distribution and selling directly on marketplaces like Amazon, Walmart, and Target.
Selling on marketplaces requires expertise in areas such as customer service, reimbursements, listing optimization, and fulfillment.
Marketplaces like Amazon have specific metrics and requirements for sellers, such as on-time shipping and delivery rates.
Diversifying across multiple marketplaces can help mitigate the risk of relying on a single platform.
Working with a third-party agency can provide valuable support in managing marketplace selling and optimizing listings.

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