Expanding Your E-Commerce Reach Across Marketplaces with Ben Riggle

Talk Commerce

Summary
Ben Riggle, the Managing Director for Channable, shares insights on expanding online presence across multiple marketplaces. He emphasizes the importance of diversifying sales channels beyond just Amazon and discusses strategies for optimizing product listings, managing campaigns, and finding growth opportunities. Riggle also highlights the challenges of managing product data and listings across different marketplaces and how Channable helps automate and optimize these processes. He mentions the potential of social media platforms like TikTok and Facebook for advertising and targeting. Additionally, Riggle discusses the impact of AI and automation on increasing market share and the future of B2B businesses in the digital commerce space.

Keywords
Channable, online presence, marketplaces, diversification, product listings, campaigns, growth opportunities, product data, social media, AI, automation, B2B businesses

Takeaways
Diversifying sales channels beyond Amazon is crucial for business growth and profitability.

• Managing product data and listings across different marketplaces can be challenging and time-consuming.
• Channable offers tools to automate and optimize product listings, campaigns, and performance across various channels.
• Social media platforms like TikTok and Facebook provide opportunities for advertising and targeting.
• AI and automation play a significant role in increasing market share and competitiveness.
• B2B businesses are increasingly investing in digital commerce and leveraging tools like Channable to extend their reach and optimize product offerings.

Titles
Optimizing Product Listings and Campaigns for Growth

• Expanding Online Presence Across Multiple Marketplaces

Sound Bites
"Amazon is getting more competitive. Google has been more competitive. We've got the cookie deprecation problem as well. And so marketers are now looking for ways that they can find growth in other channels, particularly off of Amazon."

• "You have to be in the right place. But of course, then you have the issues of, you know, where does your, where do you locate your inventory? How do you work through the actual logistics of getting your products to clients?"
• "Channable can help companies save time and optimize their campaigns, resulting in increased profitability and better performance."

Chapters
00:00
Introduction and Personal Background

07:31
The Importance of Diversifying Sales Channels

10:16
Challenges in Managing Product Listings Across Marketplaces

13:29
Optimizing Campaigns and Driving Revenue

16:12
Managing Variance and Expanding into New Markets

19:15
Expanding Across Borders and Increasing Market Share

25:07
The Importance of Social Media Platforms for Merchants

28:29
The Impact of AI and Automation on the Market